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Healthcare Marketing Specialist Jobs (NOW HIRING)

GLOM Global Inc

Marketing Specialist

Livermore, CA · On-site

$78K/yr

Marketing Specialist POSITION SUMMARY: The marketing Specialist plans, executes, and analyzes ... (healthcare or mental health experience preferred) · Experience with digital marketing tools ...

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$50K

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How much do healthcare marketing specialist jobs pay per year?

As of May 28, 2026, the average yearly pay for healthcare marketing specialist in the United States is $69,166.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,500.00 and $83,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Healthcare Marketing Specialist, and why are they important?

To thrive as a Healthcare Marketing Specialist, you need expertise in marketing strategy, healthcare industry knowledge, and a relevant degree in marketing, communications, or a related field. Familiarity with CRM platforms, digital marketing tools, analytics software, and HIPAA compliance is typically required. Strong communication, creativity, and the ability to analyze and interpret market data are standout soft skills for this role. These skills ensure effective outreach, regulatory compliance, and the ability to craft compelling campaigns that engage patients and healthcare partners.

What are some common challenges Healthcare Marketing Specialists face when promoting medical services or products?

Healthcare Marketing Specialists often navigate unique challenges such as adhering to strict regulatory guidelines (e.g., HIPAA, FDA regulations) and ensuring that all marketing materials are both accurate and compliant. Another common hurdle is effectively communicating complex medical information in a way that is accessible and engaging to diverse patient populations. Collaboration with clinical teams is essential to maintain accuracy, while working closely with compliance and legal departments to approve campaigns can add additional steps to the process.

What is a Healthcare Marketing Specialist?

A Healthcare Marketing Specialist is a professional who develops and implements marketing strategies to promote healthcare services, products, or organizations. They use various channels such as digital marketing, advertising, events, and public relations to reach target audiences like patients, referring physicians, or the general public. Their goal is to increase brand awareness, attract new patients or clients, and support the overall growth of healthcare organizations. Healthcare Marketing Specialists must understand both marketing principles and the unique regulations of the healthcare industry.

What is the difference between Healthcare Marketing Specialist vs Healthcare Communications Coordinator?

AspectHealthcare Marketing SpecialistHealthcare Communications Coordinator
Primary FocusDeveloping marketing strategies to promote healthcare services and productsManaging internal and external communications to enhance healthcare organization reputation
Required SkillsMarketing, branding, digital campaigns, market researchPublic relations, media relations, content creation, communication strategies
Work EnvironmentMarketing departments, advertising agencies, healthcare providersHospitals, clinics, healthcare organizations, PR firms
Common CertificationsMarketing certifications, healthcare marketing coursesPublic relations certifications, communication training

While both roles involve communication within healthcare, the Healthcare Marketing Specialist focuses on promoting services and products through marketing strategies, whereas the Healthcare Communications Coordinator manages overall communication efforts to maintain the organization's reputation and public image.

More about Healthcare Marketing Specialist jobs
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Healthcare Marketing Specialist jobs near you

Healthcare Marketing Specialist

Experience Health & Wellness Center

Cape Coral, FL • On-site

$20 - $60/hr

Full-time

Medical, Retirement, PTO

Posted 26 days ago

Job description

Greetings! Experience Health & Wellness Center is searching for a part-time entry-level Healthcare Marketing Specialist in Cape Coral, FL.
Earn between $20 to $60/hour, plus production bonuses! You'll also earn:
  • Accrued paid time off (PTO)
  • 401(k)
  • Paid holidays
  • Health stipends
  • Annual bonuses
  • Birthday and work anniversary celebrations

If you're genuinely into alternative healthcare, enjoy connecting with people, and want to be part of a wellness-focused team, keep reading - this might be your thing!
THE INS AND OUTS OF BECOMING OUR HEALTHCARE MARKETING SPECIALIST
THE SCHEDULE:
As a Healthcare Marketing Specialist, your gig is part-time and weekends are your time to shine. Flexibility is needed to fit various health fairs, community events, and outreach programs.
YOUR ROLE:
Within the role of Healthcare Marketing Specialist, your daily responsibilities include representing Experience Health & Wellness Center at health fairs and community events. Engage in articulate and informative conversations, effectively communicating the distinct benefits of our holistic offerings. You also employ strategic creativity in implementing branding strategies to enhance our community presence.
OUR REQUIREMENTS:
  • Great communication skills
  • Passion for holistic wellness
  • An outgoing and engaging personality

JOIN US AT EXPERIENCE HEALTH & WELLNESS CENTER
Experience Health & Wellness Center has been rated one of the top clinics in Cape Coral and for good reason! Our unique approach to alternative healthcare with a focus on the nervous system helps us provide our patients with high-quality, comprehensive care that relieves pain and leaves them feeling rejuvenated. Our mission is to give, love, serve, and educate our community on holistic healthcare and to help everyone experience true health and healing.
Our simple 3-minute, mobile-friendly application is ready for your input. Join us as a Healthcare Marketing Specialist and be part of a team making wellness accessible in our community!

Apply