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Health Care Marketing Manager Jobs (NOW HIRING)

AltaMed

Marketing Manager

Los Angeles, CA · On-site

$103.82K - $129.77K/yr

BA/BS Degree in Healthcare or Business Administration. * Minimum of 5 years of experience in community-based /healthcare marketing management principles or a related field, such as membership ...

Riceland Healthcare

Marketing Representative

Beaumont, TX · On-site

$50K - $65K/mo

... are and behavioral health regulations. This position is non-clinical and works closely with ... case managers, and community partners * Educate referral sources on Riceland's IOP structure ...

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How much do health care marketing manager jobs pay per hour?

As of May 28, 2026, the average hourly pay for health care marketing manager in the United States is $33.10, according to ZipRecruiter salary data. Most workers in this role earn between $19.71 and $54.09 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Health Care Marketing Manager, and why are they important?

To thrive as a Health Care Marketing Manager, you need expertise in marketing strategy, knowledge of healthcare regulations, and a relevant degree in marketing, healthcare administration, or a similar field. Familiarity with CRM platforms, data analytics tools, and digital marketing systems is typically required. Outstanding communication, creativity, and leadership skills help professionals excel in managing teams and developing impactful campaigns. These skills ensure compliance, effective brand promotion, and successful engagement in a highly regulated and competitive industry.

How does a Health Care Marketing Manager typically collaborate with clinical and administrative teams to develop effective campaigns?

A Health Care Marketing Manager works closely with both clinical professionals and administrative staff to ensure that marketing campaigns accurately represent services and comply with healthcare regulations. Collaboration often involves gathering insights from clinicians about patient needs and outcomes, as well as working with administrators to align campaigns with organizational goals and budget constraints. Regular meetings, cross-departmental planning sessions, and feedback loops are standard practices to ensure messaging is accurate, ethical, and impactful. This collaborative approach not only builds trust internally but also helps create campaigns that genuinely resonate with patients and the community.

What does a Health Care Marketing Manager do?

A Health Care Marketing Manager is responsible for developing and executing marketing strategies to promote health care services, products, or organizations. They analyze market trends, coordinate campaigns, manage budgets, and often lead a marketing team. Their work helps health care providers reach potential patients, improve brand awareness, and increase patient engagement. They also work closely with other departments like sales and communications to ensure consistent messaging and compliance with health regulations.

What is the difference between Health Care Marketing Manager vs Health Care Marketing Specialist?

AspectHealth Care Marketing ManagerHealth Care Marketing Specialist
CredentialsBachelor's degree in marketing, healthcare, or related field; often requires experience in managementBachelor's degree in marketing, healthcare, or related field; entry to mid-level experience
Work EnvironmentOversees marketing teams, develops strategies, manages campaignsExecutes marketing campaigns, conducts market research, supports strategy implementation
Employer & Industry UsageHospitals, healthcare providers, pharmaceutical companiesHealthcare clinics, medical device firms, health insurance companies

The main difference is that the Health Care Marketing Manager leads marketing efforts and manages teams, while the Health Care Marketing Specialist focuses on executing campaigns and supporting strategic initiatives. Both roles require healthcare marketing knowledge but differ in responsibility level and scope.

More about Health Care Marketing Manager jobs
What cities are hiring for Health Care Marketing Manager jobs? Cities with the most Health Care Marketing Manager job openings:
What states have the most Health Care Marketing Manager jobs? States with the most job openings for Health Care Marketing Manager jobs include:
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Health Care Marketing Manager jobs near you
Infographic showing various Health Care Marketing Manager job openings in the United States as of May 2026, with employment types broken down into 4% As Needed, 90% Full Time, 4% Part Time, 1% Temporary, and 1% Contract. Highlights an 70% Physical, 5% Hybrid, and 25% Remote job distribution, with an average salary of $68,857 per year, or $33.1 per hour.

Marketing Manager - Healthcare Vertical

Da Francesco's

Birmingham, AL • On-site

$70K - $80K/yr

Full-time

Posted 4 days ago

Job description

Marketing Manager - Healthcare Vertical

Remote-based position

Advance Local is hiring a Marketing Manager to help grow and evolve our Advance Healthcare Marketing brand nationwide. In this role, you'll lead B2B campaign strategy and execution-from content and creative development to email/lead gen, segmentation, and ROI reporting-partnering closely with Marketing Content, Creative, and Marketing Operations. If you're equal parts creative and data-driven, enjoy leading cross-functional work, and want to make measurable impact in healthcare marketing, we'd love to meet you.

The base salary range is $70,000 to $80,000 per year.

In this role you will:

  • Strategize with Marketing Content Director to build all campaigns for one Healthcare Marketing brand.
  • Manage content calendar, website posting, social media posts.
  • Create or coordinate creation of content for whitepapers, posts and campaigns designing surveys, conducting research, and identifying subject matter experts for content creation.
  • Collaborate with Creative Director to order creative for all campaigns, collateral, Swag, booth materials, video, podcasts and more.
  • Collaboration with Marketing Operations Director to:
    • Design email sequences and coordinate lead generation forms for campaigns.
    • Report on lead generation attribution and marketing automation metrics.
  • Leverage data and CRM insights to identify customer segments, optimize campaign performance, and report on ROI to stakeholders.
  • Manage cross-functional projects, ensuring alignment with business objectives, brand standards, and timelines.
  • Collaborate with internal teams to ensure consistent brand messaging across digital, print, and in-person channels.
  • Contribute to a culture of innovation by bringing curiosity and examples of creative use of AI in professional marketing settings.

Our ideal candidate will have the following:

  • Bachelor's degree in marketing, communications or related discipline required
  • Minimum 5 years' relevant marketing experience required with an emphasis on digital marketing
  • Experience managing and developing teams
  • Experience with Email marketing required
  • Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments
  • Experienced in using various media to effectively reach audiences (e.g., social media, mobile, email, search; ability to determine appropriate channels for the distribution of various products and services
  • Understanding of B2B digital strategies, products/services, product positioning and strengths/weaknesses
  • Be a creative thinker but also play a direct role in executing the details themselves
  • Exceptional writing, presentation, project management, leadership, organizational and communication skills
  • Strong people skills to work with all levels of management and across departments
  • Experience utilizing CRM software
  • Experience shooting and editing basic social media video a plus

This job requires reliable transportation to attend meetings/events.

Apply