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Gtm Jobs in California (NOW HIRING)

As a GTM Engineer , you will be a core builder on Zyphra's GTM team, responsible for designing, deploying, and continuously improving the AI-driven systems that power our go-to-market engine. This is ...

GTM Engineer

San Francisco, CA · On-site

$122K - $151K/yr

Architect the GTM Tech Stack: Build an AI native tech stack with seamless integrations. * Centralize Data: Build a cohesive, automated engine that centralizes data in CRM and eventually data ...

As a GTM Engineer , you will be a core builder on Zyphra's GTM team, responsible for designing, deploying, and continuously improving the AI-driven systems that power our go-to-market engine. This is ...

GTM Strategy

San Francisco, CA · On-site

$150K - $220K/yr

You'll partner closely with GTM leadership to rethink how our sales organization operates, scales, and leverages AI to drive the next phase of Juicebox's growth. You'll completely revamp the ...

GTM Engineer

San Francisco, CA

$122K - $151K/yr

Architect the GTM Tech Stack: Build an AI native tech stack with seamless integrations. * Centralize Data: Build a cohesive, automated engine that centralizes data in CRM and eventually data ...

GTM Engineer

San Francisco, CA · On-site

$150K - $250K/yr

Role Overview We're looking for a GTM Engineer to build and operate the automated systems that power Gumloop's revenue engine. You'll focus on three areas first and foremost: sales outbound ...

GTM Recruiter

San Francisco, CA · On-site

$130K - $150K/yr

About the Role We're looking for a GTM Recruiter to partner closely with our Head of Revenue and leadership team to drive business and go-to-market hiring across Sales, Solutions, Partnerships ...

GTM Recruiter

San Francisco, CA · On-site

$125K - $200K/yr

Role Overview As a GTM Recruiter at Serval, you'll build and own the recruiting strategy for our go-to-market teams - including Sales, Marketing, and Operations. You'll design and execute high-impact ...

GTM Strategy Manager

San Francisco, CA · On-site

$150 - $175/hr

✨ Why This Role Matters The GTM Strategy Manager sits at the intersection of go-to-market strategy and AI-powered execution. Every customer-facing role in the GTM org has a workstream from lead to ...

GTM Engineer

San Francisco, CA · On-site

$100K - $150K/yr

About the Role This is a founding GTM hire at an early-stage AI infrastructure company building the leading platform for reinforcement learning (RL) environments, evaluation, and post-training data.

GTM Recruiter Los Angeles, CA (In-Office, 5 Days a Week) Who We Are At Picnic, we're building the next generation of food halls-modern, high-traffic spaces that help restaurants grow, expand, and ...

GTM Engineer

San Francisco, CA · On-site

$100K - $150K/yr

About the Role This is a founding GTM hire at an early-stage AI infrastructure company building the leading platform for reinforcement learning (RL) environments, evaluation, and post-training data.

GTM Recruiter

Los Angeles, CA · On-site

$90K - $110K/yr

GTM Recruiter Los Angeles, CA (In-Office, 5 Days a Week) Who We Are At Picnic, we're building the next generation of food halls-modern, high-traffic spaces that help restaurants grow, expand, and ...

GTM Engineer

San Francisco, CA · On-site

$120K - $250K/yr

About the Role A fast-moving, early-stage open-source MLOps infrastructure company is hiring a GTM Engineer to own its entire US presence and community from the ground up. This is a high-visibility ...

GTM Manager

Santa Clara, CA · On-site

$87 - $92/hr

Title: Sr. GTM Strategy Manager Location: Santa Clara, CA (Hybrid) Duration: ~6 months (08/03/2026 - 02/05/2027) Pay Range: $87-92/hr. on W2 Lead strategic Go-To-Market (GTM) initiatives that drive ...

POSITION SUMMARY Harness is seeking a hands-on GTM Systems Manager to help build, optimize, and scale our go-to-market (GTM) systems as we continue our rapid global growth. This role sits within our ...

GTM Strategy Manager

San Francisco, CA · On-site

$120 - $160/hr

Why This Role Matters The GTM Strategy Manager sits at the intersection of go-to-market strategy and AI-powered execution. Every customer-facing role in the GTM org has a workstream from lead to ...

GTM Engineer

San Francisco, CA · On-site

$150K - $200K/yr

Ishaan here I lead GTM Engineering at Conversion. At most organizations, GTME feels like a siloed function. You're either working on just outbound or just revenue operations. At Conversion, GTME ...

Founding GTM

San Francisco, CA · On-site

$120K - $200K/yr

You will be the first GTM hire , sitting directly next to the CEO on deal strategy and positioning, and the first person accountable to a revenue number. GTM spans three lanes: enterprise anchor ...

GTM Engineer

San Francisco, CA · On-site

$156K - $195K/yr

GTM Engineering is the build discipline that closes that gap. We centralize the intelligence and build the engines that run on it, so reps spend less time assembling context and doing tedious work ...

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Gtm information

See California salary details

$15

$22

$41

How much do gtm jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for gtm in California is $22.84, according to ZipRecruiter salary data. Most workers in this role earn between $19.47 and $21.59 per hour, depending on experience, location, and employer.

What is the difference between Gtm vs Marketing Analyst?

AspectGtmMarketing Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like Google Analytics or HubSpotBachelor's in Marketing, Business, or related field; certifications in analytics tools
Work EnvironmentCollaborates with marketing, sales, and product teams; often in tech or digital companiesAnalyzes marketing data; works in marketing or analytics departments
Employer & Industry UsageUsed in digital marketing, e-commerce, and tech industriesCommon in marketing agencies, corporate marketing teams, and data-driven companies

Gtm and Marketing Analyst roles share similar educational backgrounds and certifications, often working in digital and tech environments. While Gtm focuses on implementing and managing marketing technology platforms, Marketing Analysts primarily analyze marketing data to inform strategies. Both roles are essential in data-driven marketing teams, but Gtm emphasizes technical platform management, whereas Marketing Analysts focus on data interpretation and reporting.

What are some common challenges faced by professionals in GTM roles, and how can they be addressed?

Professionals in GTM roles often navigate challenges such as aligning cross-functional teams, adapting to constantly changing market dynamics, and managing tight launch timelines. Success in this role requires clear communication, strong project management skills, and the ability to synthesize input from sales, marketing, product, and customer success teams. Building strong relationships across departments and staying agile in response to feedback can help address these challenges and drive successful product launches.

What are GTM roles?

GTM, or Go-to-Market, roles are positions focused on bringing a company's products or services to market and driving revenue growth. These roles typically include responsibilities such as product marketing, sales, business development, and customer success. GTM teams collaborate to create and execute strategies that identify target customers, communicate value propositions, and ensure successful product launches. People in GTM roles often work closely with product, marketing, and sales teams to align efforts and achieve business goals.

What are the key skills and qualifications needed to thrive as a GTM manager?

To thrive as a Go-to-Market (GTM) Manager, you need strong skills in market analysis, project management, and cross-functional collaboration, often supported by a background in business, marketing, or sales. Familiarity with CRM platforms like Salesforce, marketing automation tools such as HubSpot, and data analytics systems is typically required. Exceptional communication, strategic thinking, and adaptability are critical soft skills for aligning teams and responding to changing market dynamics. These capabilities ensure successful product launches, effective market penetration, and sustained business growth.

What are the most commonly searched types of Gtm jobs in California?

The most popular types of Gtm jobs in California are:

What cities in California are hiring for Gtm jobs?

Cities in California with the most Gtm job openings:

Infographic showing various Gtm job openings in California as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution, with an average salary of $47,497 per year, or $22.8 per hour.

GTM Engineer

Zyphra

San Francisco, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 27 days ago


Job description

Zyphra is an artificial intelligence company based in San Francisco, California.The Role:

As a GTM Engineer, you will be a core builder on Zyphra's GTM team, responsible for designing, deploying, and continuously improving the AI-driven systems that power our go-to-market engine. This is not a traditional sales, sales ops or RevOps role. You will bring direct GTM domain expertise and deep, hands-on proficiency with modern AI tools and you'll use both to build infrastructure that creates lasting commercial leverage.

The best candidates for this role have done the hard work of GTM: outbound strategy, customer segmentation, messaging, business development and have also built tangible applications with AI tools. You know where the manual work hides, and you know how to engineer it away.

You’ll Work Across:
  • Designing and deploying end-to-end AI-powered GTM workflows spanning prospecting, outreach, enrichment, qualification, and pipeline management

  • Building and owning the GTM tech stack with tools like Clay, n8n, HubSpot, and custom integrations, and architecting the systems that connect them

  • Developing and iterating customer segmentation models, ICP scoring frameworks, and signal-based targeting systems using enrichment data and AI

  • Rapid-prototyping new GTM motions, running structured experiments with real pipeline data, and scaling what works

  • Using Claude Code, Cursor, and other AI coding tools to build custom automations, scripts, and lightweight applications that accelerate GTM output

  • Partnering with sales, marketing, and business development to translate business needs into automated systems and measuring the revenue impact

  • Identifying new areas where AI tools can be applied to GTM functions, staying ahead of what's possible and experimenting before it becomes standard practice

  • Developing communications processes, messaging frameworks, outreach sequences, and content systems that can be personalized at scale through AI

What We're Looking For / Requirements:
  • 3–5 years of hands-on experience in B2B go-to-market roles: business development, sales operations, growth, or revenue operations, with direct exposure to customer segmentation, targeting, outbound strategy, and pipeline generation

  • Deep, working proficiency with AI coding tools including Claude Code and Cursor/Copilot, you build with these tools daily, not occasionally

  • Experience building and automating workflows with tools like n8n, Zapier, Make, or similar platforms, with the ability to design and deploy complex multi-step automations

  • Hands-on experience with Clay, Apollo, or equivalent data enrichment and prospecting platforms as a core part of your GTM toolset

  • A systems thinker who designs for scale, you see manual GTM work as an engineering problem and default to automating it

  • Excellent communication and collaboration skills; the ability to work across sales, marketing, product, and research teams to understand needs and ship solutions

  • Demonstrated ability to operate in fast-moving, ambiguous environments where the playbook doesn't exist yet

Qualifications / Additional Skills:
  • Experience with CRM platforms (HubSpot, Salesforce) including building custom workflows, lifecycle stages, and reporting infrastructure

  • Comfort writing Python or SQL to build custom integrations, data pipelines, or lightweight internal tools when off-the-shelf solutions aren't enough

  • Familiarity with LLM prompting techniques and orchestration frameworks as applied to GTM use cases: process optimization, outreach personalization, research automation, scoring, summarization

  • Experience measuring and reporting on GTM automation ROI: pipeline generated, time saved, conversion improvements, CAC reduction

  • Comfort designing and testing messaging frameworks at the ICP, vertical, or persona level and using AI to personalize at scale

  • Prior experience at an early-stage or high-growth AI company, or strong familiarity with the AI tooling ecosystem

  • Interest in frontier AI research and the ability to translate technical product concepts into compelling commercial narratives

Why Work at Zyphra:
  • Zyphra is building at the frontier of AI and this role sits at the center of how that work gets seen

  • You will build and help define the function, not inherit it; there is no legacy playbook to maintain

  • We move with the urgency of a startup and the rigor of a research lab, speed and quality are not in tension here, they're expected together

  • You will work directly alongside researchers, engineers, and founders, not through layers of management, which means your work gets seen, challenged, and improved fast

  • We believe GTM can be a demonstration of what AI can do; you will be empowered to prove that

Benefits and Perks:
  • Comprehensive medical, dental, vision, and FSA plans

  • Competitive compensation and 401(k) plan

  • Relocation and immigration support on a case-by-case basis

  • In-office snacks and meals provided

  • Unlimited PTO and company holidays

  • In-person team in San Francisco with a collaborative, high-energy environment