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Marketing Director
Position: Marketing Director
Location: Beverly Hills, CA (Full Time - In Office)
Company: Snail Games USA
About Us
Snail Games USA is a dynamic, leading video game company dedicated to delivering
immersive gaming experiences across multiple platforms. We are looking for a
passionate and results-driven Marketing Director to lead our marketing team, with a
strong focus on cross-functional collaboration, innovative content development, and
data-driven strategies to drive game and business success.
Role Overview
The Marketing Director will be responsible for leading the development and execution of
strategic marketing plans across various channels, including creative services, game
development, paid media, PR, and more. This individual will collaborate with cross-
functional teams to ensure alignment with game development and operational goals,
oversee project and department budgets, and maintain a pulse on industry trends to
stay ahead of the competition.
Key Responsibilities
Marketing Strategy and Execution
• Savvy in digital marketing experience, with a strong understanding of paid media,
SEO/SEM, social campaigns, and emerging digital platforms.
• Sensitive to data analytics, able to identify key insights, monitor KPIs, and
translate metrics into actionable plans.
• Able to strategize from data analysis, using player behavior, campaign results,
and trend data to optimize marketing performance.
• Experience in creative content creation, ensuring engaging, high-quality visual
and written materials across all marketing channels.
• Develop comprehensive marketing strategies tailored to the target audience and
market trends, covering areas such as advertising, brand promotion, and content
marketing.
• Collaborate closely with product and operations teams to formulate ad strategies
that adapt throughout the game lifecycle, leveraging market feedback to
continually optimize performance.
• Cross-Department Collaboration and Communication
• Work in partnership with product, operations, creative design, and data analysis
teams to ensure marketing strategies align with development and operational
objectives.
• Provide regular updates to senior management, sharing ad performance insights
and strategic recommendations aimed at increasing Snail Games' global
footprint.
Content Development and Strategy
• Lead the team in the creation and execution of content strategies, including the
production of game trailers, social media assets, Steam videos, and other
marketing collateral.
• Identify innovative creative opportunities and partnerships to enhance marketing
efforts, while overseeing the project management of these initiatives with
developers, publishers, and marketing contractors.
Budget Planning and Financial Oversight
• Spearhead department and project budget planning processes, recommending
paid media spend necessary to meet game and company objectives.
• Oversee campaign pacing and budget alignment, collaborating with activation
and regional teams to ensure media plans reflect approved budgets.
Campaign Management and Optimization
• Direct the marketing team in the planning, execution, and oversight of marketing
campaigns, guaranteeing alignment with the overall marketing strategy and
goals.
• Monitor industry trends in gaming, social media, and digital marketing, adapting
strategies to stay current and competitive.
• Utilize a structured framework to brief activation and analytics teams on tactical
plans, ensuring media plans align with strategic objectives.
• Track campaign performance and provide detailed reporting to stakeholders,
identifying potential risks and proposing solutions.
• Communication and Cross-Functional Leadership
• Act as the primary point of contact for all marketing project-related
communication, ensuring clear and effective communication across teams
(creative, development, PR, operations, legal, etc.) and facilitating smooth
collaboration with Chinese partners.
Qualifications
• Bachelor's degree in Marketing, Business, or a related field; Master's degree
preferred.
• Proven experience (7+ years) in marketing roles within the gaming or
entertainment industries.
• Demonstrated expertise in leading marketing campaigns across various
channels, including digital, social, and paid media.
• Strong project management skills with experience overseeing budgets and
timelines.
• Excellent leadership, communication, and team-building skills.
• In-depth knowledge of current trends in gaming and digital marketing.
• Bilingual proficiency in English and Mandarin is a plus, given our global
partnerships.
Compensation
Salary: $120,000 to $140,000 annually, based on experience and qualifications.
Benefits
• Health Insurance: Comprehensive medical, dental, and vision plans.
• Retirement Plans: 401(k) with company contributions.
• Paid Time Off: Generous PTO policy including vacation days, sick leave, and
paid holidays.
Professional Development: Access to training, workshops, and conferences to enhance
technical skills and industry knowledge
Work Authorization Requirements
Applicants must be legally authorized to work in the United States at the time of application. This position does not offer visa sponsorship now or in the future (including H-1B).
Additional Information
As part of the Company's activities in video game development, publishing, and short-form video content creation, certain projects, discussions, or creative materials may include themes, visuals, language, or subject matter that some individuals could find mature, violent, sexual, graphic, or otherwise sensitive in nature (collectively referred to as "Mature Content"). Examples may include, but are not limited to, depictions or descriptions of combat, violence, adult themes or relationships, suggestive or satirical humor, or strong language. Employees are expected to engage with such material in a professional and creative context as part of their job duties.