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Sports Information Director Jobs (NOW HIRING)

Tuskegee University

Position Information Position Title Sports Information Director Status Job Summary Serve as the Sports Information Director for all intercollegiate programs equitably and meet institutional, SIAC ...

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How much do sports information director jobs pay per year?

As of Aug 8, 2026, the average yearly pay for sports information director in the United States is $85,009.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $112,500.00 per year, depending on experience, location, and employer.

What are the responsibilities of a sports information director?

A sports information director is responsible for managing media relations, producing press releases, updating team statistics, and maintaining the team's digital presence. They often coordinate interviews, handle media inquiries, and use tools like media databases and content management systems to promote the team or athletic program.

What is the difference between Sports Information Director vs Sports Media Relations Coordinator?

AspectSports Information DirectorSports Media Relations Coordinator
CredentialsBachelor's degree in communications, journalism, or related field; experience in sports mediaBachelor's degree in communications, public relations, or related field; media experience
Work EnvironmentCollege or university athletic departments, professional sports teamsSports organizations, teams, or leagues, often in media or PR offices
Primary ResponsibilitiesManaging media relations, producing press releases, overseeing game coverageHandling media inquiries, developing media strategies, coordinating press events

The Sports Information Director and Sports Media Relations Coordinator roles share similar credentials and work environments, focusing on media and communication within sports organizations. The main difference lies in scope: the Sports Information Director typically oversees all media content and press operations, while the Sports Media Relations Coordinator concentrates on media outreach and event coordination. Both roles are essential for effective sports communication but differ in their specific functions and responsibilities.

What does a sports information director do?

A sports information director performs media relations duties for college or professional sports teams. Job duties typically include keeping track of player information and statistics, developing relationships with members of the sports press, handling interview requests, scheduling player availability, and training coaches and players on how to conduct themselves during interviews, press conferences, and other on- and off-field appearances. During a game, a sports information director is often present in the press box, where they provide statistical and player information to broadcasters and reporters.

What is a sports information director?

A Sports Information Director (SID) is a professional responsible for managing and promoting information related to athletic teams and events at educational institutions or sports organizations. They handle media relations, write press releases, maintain statistics, update websites, and coordinate interviews with coaches and athletes. SIDs play a crucial role in ensuring accurate and timely communication between sports teams, the media, and the public. Their work helps enhance the visibility and reputation of their athletic programs.

What are the key skills and qualifications needed to thrive as a sports information director?

To thrive as a Sports Information Director, you need strong writing and communication skills, experience in sports media relations, and typically a bachelor’s degree in communications, journalism, or a related field. Familiarity with content management systems, social media platforms, statistics software, and graphic design tools such as Adobe Creative Suite is important. Excellent organization, time management, and interpersonal skills help you manage multiple events, deadlines, and relationships with media and athletic staff. These competencies are crucial for effectively promoting athletic programs, accurately disseminating information, and maintaining a positive public image for the organization.

What are some common challenges faced by sports information directors during peak sports seasons?

Sports Information Directors (SIDs) often manage multiple teams and events simultaneously during peak seasons, which can lead to long hours and tight deadlines. Coordinating live game statistics, press releases, social media updates, and media relations requires strong organizational skills and the ability to multitask under pressure. Additionally, SIDs must be prepared to adapt quickly to last-minute schedule changes or unexpected events, all while ensuring accurate and timely communication with coaches, athletes, and the media.
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Sports Information Director jobs near you
Infographic showing various Sports Information Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 22% Part Time, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $85,009 per year, or $40.9 per hour.

Sports Information Director

Winston-Salem State University

Winston Salem, NC • On-site

Full-time

Retirement

Re-posted 16 days ago

Job description

Position Details
Classification Information
Position Classification Title
Media / Public Relations Professional, Sports Information
FLSA
Exempt
Position Class
89783
Position Overview
Join the Ramily!
Join the Ramily!
Winston-Salem State University (WSSU) is a distinguished institution that combines academic excellence, community engagement, and a commitment to fostering student success. We are proud to be North Carolina's only university to earn the distinguished designation of Opportunity College by the Carnegie Classifications of Higher Education and the American Council on Education (ACE). WSSU is dedicated to preparing students for leadership roles through rigorous programs in health sciences, business, education, and the humanities. Known for its supportive environment, the university fosters a close-knit community that nurtures both professional and academic excellence.
Situated in Winston-Salem, North Carolina-known as the city of Arts and innovation, WSSU provides students with opportunities to engage in a dynamic mix of professional, social, and cultural experiences. Winston-Salem is home to thriving arts, healthcare, and technology sectors, offering both students and faculty unique collaboration opportunities and professional development pathways.
With its beautiful campus, strong sense of community, and dedication to fostering personal and professional growth, Winston-Salem State University is an ideal place to teach, work, and learn.
Find information about our current benefits and retirement options, our holiday schedule, and other discounts and perks at the links below:
UNC System Employee Benefits Central
UNC System Retirement Benefits
WSSU Holiday Schedule
WSSU Discounts and Perks
Position Summary
Sports Information DirectorThe Sports Information Director (SID) serves as the chief communications and media relations professional for Winston-Salem State University Athletics. The SID is responsible for developing and implementing strategic communications initiatives that enhance the visibility, reputation, and brand of WSSU Athletics, its student-athletes, coaches, and programs.
The Sports Information Director manages all athletic communications, media relations, digital content, statistical reporting, historical records, publications, social media strategy, and game-day communications operations while ensuring compliance with NCAA, CIAA, and university policies.
This position plays a critical role in promoting the achievements of WSSU Athletics and advancing the University's mission through effective storytelling and stakeholder engagement.
Essential Duties and Responsibilities of the Sports Information Director:Athletic Communications & Media Relations
  • Serve as the primary media contact for Winston-Salem State University Athletics.
  • Develop and execute a comprehensive athletics communications strategy.
  • Cultivate and maintain positive relationships with local, regional, and national media outlets.
  • Coordinate media interviews, press conferences, and media availability for coaches, student-athletes, and athletics administrators.
  • Prepare and distribute press releases, media advisories, feature stories, and other communications materials.
  • Manage crisis communications in collaboration with University Relations and the Director of Athletics.

Digital Media & Content Creation
  • Oversee content development for the athletics website and digital platforms.
  • Develop engaging stories highlighting student-athlete, coach, and program achievements.
  • Coordinate photography, videography, graphic design, and multimedia content initiatives.
  • Collaborate with University Relations to ensure consistent institutional branding and messaging.
  • Monitor and evaluate digital engagement metrics and implement strategies to increase audience growth and engagement.

Athletic Website Management
  • Manage and maintain the official athletics website.
  • Ensure timely posting of schedules, rosters, statistics, news releases, and multimedia content.
  • Coordinate website updates and ensure accuracy of information.
  • Develop content strategies that enhance visibility and user engagement.

Statistics and Records Management
  • Maintain official statistics and records for all varsity sports.
  • Ensure accurate reporting of statistics to the NCAA, CIAA, and applicable governing organizations.
  • Oversee game statistics operations, including scorekeeping and statistical crews.
  • Maintain historical archives and records for all athletic programs.

Game Operations
  • Coordinate all game-day media operations for home athletic events.
  • Prepare game notes, media guides, credentials, and statistical packets.
  • Manage media work areas and facilitate media coverage during athletic contests.
  • Supervise game-day communications staff, student workers, and volunteers.
  • Coordinate live statistics and support streaming and broadcast operations.

Publications and Special Projects
  • Produce athletics publications including media guides, record books, championship materials, and annual reports.
  • Coordinate award nominations and recognition programs for student-athletes, coaches, and administrators.
  • Support special events, championship hosting opportunities, and university initiatives.

Leadership and Supervision
  • Recruit, train, and supervise student workers, interns, and graduate assistants.
  • Establish departmental communication standards and operating procedures.
  • Collaborate with coaches and athletics staff to promote programs effectively.
  • Participate in strategic planning initiatives for the Athletics Department.

Compliance and Administration
  • Maintain compliance with NCAA, CIAA, UNC System, and university regulations.
  • Ensure proper use of student-athlete information and image rights.
  • Manage departmental communication budgets and resources.
  • Perform other duties as assigned by the Director of Athletics.

Position Information
Position Number
074500
Working Position Title
Sports Information Director
Building and Room No.
Bowman Gray Stadium Fieldhouse
Room 233
Appointment Type
Permanent Full-Time
If Time Limited.
No
Appointment Length.
12
Requirements and Preferences
Position required to work during periods of adverse weather or other emergencies
All - Emergency and Pandemic on site
Normal Work Schedule
8am-5pm Mon-Fri, evenings and weekends as necessary
Department Required Skills
  • Bachelor's degree in journalism, public relations, marketing, or another related field
  • 3-5 years of experience in sports journalism

Equivalent combinations of education and experience will be considered.
Preferred Years Experience, Skills, Training, Education
  • Experience working within collegiate athletics.
  • Experience with NCAA statistics and reporting procedures.
  • Highly effective written and verbal communication skills
  • Demonstrated ability to interact and build relationships with administrators, coaches, and student-athletes

Required License or Certification
Valid US Driver's License
Yes
Commercial Driver's License Required
No
Physical Required
No
List any other medical/drug tests required

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