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Sports Information Director Jobs (NOW HIRING)

Sweet Briar College

Position Title Sports Information Assistant PT Seasonal Department Athletics Reports To Director of Athletics Communications Position Summary The Sports Information Assistant is a part-time student ...

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How much do sports information director jobs pay per year?

As of Aug 9, 2026, the average yearly pay for sports information director in the United States is $85,009.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $112,500.00 per year, depending on experience, location, and employer.

What are the responsibilities of a sports information director?

A sports information director is responsible for managing media relations, producing press releases, updating team statistics, and maintaining the team's digital presence. They often coordinate interviews, handle media inquiries, and use tools like media databases and content management systems to promote the team or athletic program.

What is the difference between Sports Information Director vs Sports Media Relations Coordinator?

AspectSports Information DirectorSports Media Relations Coordinator
CredentialsBachelor's degree in communications, journalism, or related field; experience in sports mediaBachelor's degree in communications, public relations, or related field; media experience
Work EnvironmentCollege or university athletic departments, professional sports teamsSports organizations, teams, or leagues, often in media or PR offices
Primary ResponsibilitiesManaging media relations, producing press releases, overseeing game coverageHandling media inquiries, developing media strategies, coordinating press events

The Sports Information Director and Sports Media Relations Coordinator roles share similar credentials and work environments, focusing on media and communication within sports organizations. The main difference lies in scope: the Sports Information Director typically oversees all media content and press operations, while the Sports Media Relations Coordinator concentrates on media outreach and event coordination. Both roles are essential for effective sports communication but differ in their specific functions and responsibilities.

What does a sports information director do?

A sports information director performs media relations duties for college or professional sports teams. Job duties typically include keeping track of player information and statistics, developing relationships with members of the sports press, handling interview requests, scheduling player availability, and training coaches and players on how to conduct themselves during interviews, press conferences, and other on- and off-field appearances. During a game, a sports information director is often present in the press box, where they provide statistical and player information to broadcasters and reporters.

What is a sports information director?

A Sports Information Director (SID) is a professional responsible for managing and promoting information related to athletic teams and events at educational institutions or sports organizations. They handle media relations, write press releases, maintain statistics, update websites, and coordinate interviews with coaches and athletes. SIDs play a crucial role in ensuring accurate and timely communication between sports teams, the media, and the public. Their work helps enhance the visibility and reputation of their athletic programs.

What are the key skills and qualifications needed to thrive as a sports information director?

To thrive as a Sports Information Director, you need strong writing and communication skills, experience in sports media relations, and typically a bachelor’s degree in communications, journalism, or a related field. Familiarity with content management systems, social media platforms, statistics software, and graphic design tools such as Adobe Creative Suite is important. Excellent organization, time management, and interpersonal skills help you manage multiple events, deadlines, and relationships with media and athletic staff. These competencies are crucial for effectively promoting athletic programs, accurately disseminating information, and maintaining a positive public image for the organization.

What are some common challenges faced by sports information directors during peak sports seasons?

Sports Information Directors (SIDs) often manage multiple teams and events simultaneously during peak seasons, which can lead to long hours and tight deadlines. Coordinating live game statistics, press releases, social media updates, and media relations requires strong organizational skills and the ability to multitask under pressure. Additionally, SIDs must be prepared to adapt quickly to last-minute schedule changes or unexpected events, all while ensuring accurate and timely communication with coaches, athletes, and the media.
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Sports Information Director jobs near you
Infographic showing various Sports Information Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 22% Part Time, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $85,009 per year, or $40.9 per hour.

Graduate Assistant - Sports Information

Lakeland University

Plymouth, WI • On-site

Full-time

Re-posted 3 days ago

Job description

Lakeland University, a NCAA Division III member of the Northern Athletics Collegiate Conference in Plymouth, Wisconsin, is seeking an individual for the position of Sports Information Graduate Assistant. The position is a 12-month appointment for two years, beginning in August 2026.GENERAL EXPECTATIONSAll Lakeland University staff members are expected to:Demonstrate in their words and actions an appreciation for the history of Lakeland University and a commitment to its stated mission;Represent unequivocally in their behavior the stated values of the University;Be good stewards of the University's resources, including its personnel and the goodwill of its friends, its alumni, and local community;Work collaboratively (as opposed to competitively) with their peers to meet objectives and achieve our goals;Keep their supervisor appropriately informed;Be forthright and honest in their communication with all members of the University community;Treat all members in a manner of teamwork and respect;Acts in a manner that sets the standard for service in higher education and the core principals of Lakelanders Excelling at Professionalism (LEAP) - show respect, communicate and be positive;Advise their supervisor with respect to all matters that require their attention, including their own performance.ESSENTIAL FUNCTIONSA successful candidate will assist the Sports Information Director with coverage, promotion, and publicity of Lakeland's varsity sports.Responsibilities will include:Keeping in-game statisticsProducing publications including game programs and brochuresWriting press releases, games stories, and game previewsManaging content of Lakeland's athletics websiteProducing video and graphic content, including highlight videos and interviewsAssisting in management of Lakeland's athletics social media accountsQUALIFICATIONSBachelor's degree and acceptance into the Lakeland University graduate school program are required.Experience in journalism, public relations or a related field preferred.Ability to assist in game day operations at many of Lakeland's home events, which includes nights, weekends.Must have an acceptable driving record for some travel required.KNOWLEDGE, SKILLS, & ABILITIESDemonstrated significant sports knowledge;Ability to effectively manage time and priorities;Ability to prioritize office workflow and make effective administrative decisions to increase efficiency, accuracy, and productivity;Excellent communication skills (written and verbal) along with strong editing capabilities;Must be proficient in the use of Microsoft Office (Excel, PowerPoint and Word) or similar products;Experience in Adobe InDesign, Adobe Photoshop;Previous use of Stat Crew and/or NCAA Live Stats statistical software is preferred;Demonstrates organizational ability, and attention to detail and accuracy;Aid in managing student staff.PHYSICAL DEMANDS AND WORK ENVIRONMENTLittle to no physical activity is part of the position.Work environment involves some exposure to hazards or physical risks, which require following basic safety precautions.OTHER DUTIESPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.Lakeland University does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.Lakeland University is an Equal Opportunity Employer and Educator.
Job Posted by ApplicantPro