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Funnel Optimization Jobs (NOW HIRING)

FMX

Senior Lifecycle & Customer Manager

Lifecycle & Funnel Optimization: Build and maintain full funnel visibility, managing dashboards for lead flow, scoring performance, stage-by-stage conversion, and stage aging across K-12, Higher Ed ...

Ever

Head of Brand & Marketing

San Francisco, CA · On-site +1

Lead demand generation and funnel optimization efforts * Own CRM, lifecycle marketing, and customer communications * Manage agency and external partner relationships * Set and track marketing KPIs ...

Imprint

Partner Marketing Manager

New York, NY · On-site +1

$150K - $200K/yr

Developed a funnel optimization roadmap covering application → activation → spend → retention, with clear prioritization of where each partner's funnel needs attention * Created a partner ...

Superhuman

Staff Product Manager, Growth

San Francisco, CA · On-site

$251K - $300K/yr

This role sits at the intersection of funnel optimization, monetization, and cross-product activation. You'll define how users go from trying one product to adopting the full Superhuman suite-shaping ...

Apex Informatics

Data Analyst

Your responsibilities will include assisting with forecasting and tracking revenue-related metrics, supporting the optimization of revenue funnel performance, contributing to data-informed decision ...

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All JobsFunnel Optimization Jobs

Funnel Optimization information

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$16K

$55.8K

$102K

How much do funnel optimization jobs pay per year?

As of Jul 2, 2026, the average yearly pay for funnel optimization in the United States is $55,794.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $72,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Funnel Optimization Specialist, and why are they important?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.
More about Funnel Optimization jobs
What cities are hiring for Funnel Optimization jobs? Cities with the most Funnel Optimization job openings:
What states have the most Funnel Optimization jobs? States with the most job openings for Funnel Optimization jobs include:
What job categories do people searching Funnel Optimization jobs look for? The top searched job categories for Funnel Optimization jobs are:
Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in the United States as of June 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 76% Physical, 3% Hybrid, and 21% Remote job distribution, with an average salary of $55,794 per year, or $26.8 per hour.
eCommerce Manager, Growth & Optimization

eCommerce Manager, Growth & Optimization

Fender

Phoenix, AZ • On-site

Full-time

Medical, Dental, Retirement, PTO

Posted 16 days ago

Fender Musical Instruments rating

7.4

Company rating: 7.4 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

Job description

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it's a cultural symbol that resonates globally. Within FMIC's eCommerce team, we're redefining how customers discover, shop, and experience our legendary brand online. We pair deep data insights with conversion-focused experimentation to create frictionless, inspiring digital journeys that drive growth and customer loyalty.
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it's a cultural symbol that resonates globally.
We're seeking an accomplished eCommerce Manager, Growth & Optimization based in Phoenix, AZ or Los Angeles, CA to unlock revenue opportunities across Fender.com. Reporting to the VP, eCommerce, this individual will own the growth & optimization program: surfacing revenue opportunities across the funnel, owning and running a robust A/B testing and CRO program, and influencing Product, UX, and Merchandising decisions with clear, data-driven business cases. You'll be a key voice in shaping how Fender converts visitors into loyal customers and a critical driver of eCommerce revenue growth.
Essential Functions
Analytics & Insights
  • Lead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct).
  • Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenue.
  • Provide the online merchandising team with clear, data-driven visibility into category, product, and promotional performance.
  • Define success metrics for key initiatives and track post-launch impact to prove ROI.
  • Partner with enterprise Data & Analytics to validate data integrity and troubleshoot anomalies.
  • Own the weekly, monthly, and quarterly reporting cadence; craft dashboards and executive-ready presentations with compelling data storytelling.

Conversion Rate Optimization
  • Own Fender.com's A/B and multivariate testing program: from ideation to execution and post-test analysis to improve conversion, AOV, and overall site revenue.
  • Maintain a prioritized test-and-learn roadmap driven by data, user behavior, and business needs.
  • Conduct funnel and abandonment analysis to identify friction points and growth opportunities.

Strategic Influence & Business Case Development
  • Partner with Product and UX to shape roadmap priorities based on analytics and experimentation results.
  • Collaborate with Digital Marketing on campaign and channel performance, helping allocate investment toward the most efficient growth levers.
  • Quantify and model the impact of proposed initiatives to influence senior leadership decisions and investment priorities.
Qualifications
  • Bachelor's degree or equivalent experience.
  • 7+ years in eCommerce or digital analytics with a proven track record of driving insights that lead to measurable revenue and customer experience improvements.
  • Expertise in eCommerce KPIs, funnel optimization, and digital merchandising performance analysis.
  • Hands-on experience running A/B and multivariate testing programs end-to-end.
  • Strong analytical and problem-solving skills; able to translate complex data into clear, actionable business recommendations.
  • Exceptional communicator and data storyteller, comfortable presenting to executives and cross-functional partners.
  • Familiarity with Amplitude, Content Square, Segment, Tableau, Power BI, Avo, and A/B testing platforms.
  • Highly collaborative and influential: able to drive change and set priorities across Product, UX, Marketing, Merchandising, and Data & Analytics without direct management authority.
  • Flexible, innovative thinker who stays current on eCommerce trends, technologies, and growth strategies.

About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world's leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans' status, sexual orientation, or any other protected factor.
Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position. "Pay scale" means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful candidate will receive. The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: skill set, experience, and training, licensure and certifications, and other business and organizational needs. If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work. Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role - especially as a new hire - and compensation decisions are dependent on the facts and circumstances of each case. Subject to the foregoing, the current pay scale for this position is $100,000.00 - $160,000.00

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