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Funnel Optimization Jobs (NOW HIRING)

Ever

Head of Brand & Marketing

San Francisco, CA · On-site +1

Lead demand generation and funnel optimization efforts * Own CRM, lifecycle marketing, and customer communications * Manage agency and external partner relationships * Set and track marketing KPIs ...

Eastman Kodak

Digital Campaign Manager

Rochester, NY · Remote

$70K - $80K/yr

... SEO, AIO, social, web, and SMS. This role translates campaign strategy into execution, optimizes performance across the sales funnel, and ensures strong alignment with Sales using marketing ...

Aroma360

Lead Generation Operations Manager

Miami, FL · On-site

$75K - $85K/yr

Build a culture focused on urgency, execution, and continuous improvement Lead Operations & Funnel Optimization * Oversee daily lead flow and outbound engagement operations * Ensure rapid speed-to ...

CrashPlan

Head of SMB Growth Marketing

$205K/yr

Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities * Use data and insights to drive optimization ...

Embodied Marketing Inc

Funnel Tech Specialist

$25 - $30/hr

We're looking for a skilled Funnel Tech Specialist to support ongoing marketing and automation ... Building and optimizing landing pages and funnels * Setting up and managing systems in Ontraport

Law Business Research

Head of Growth

New York, NY · On-site

The Head of Growth also leads a global team responsible for demand generation, account-based marketing, and funnel optimization, establishing a disciplined, performance-oriented approach to growth ...

Seattle Bank

Paid Growth Marketing Manager

Seattle, WA · On-site

$90K - $120K/yr

This position involves being hands-on with analytics, reporting, and funnel optimization, and will partner closely with Product to improve conversion and subscriber acquisition outcomes. This role is ...

CD Valet

Paid Growth Marketing Manager

Seattle, WA · On-site +1

$90K - $120K/yr

This position involves being hands-on with analytics, reporting, and funnel optimization, and will partner closely with Product to improve conversion and subscriber acquisition outcomes. This role is ...

Seattle Bank

Paid Growth Marketing Manager

Seattle, WA

$90K - $120K/yr

This position involves being hands-on with analytics, reporting, and funnel optimization, and will partner closely with Product to improve conversion and subscriber acquisition outcomes. This role is ...

Apex Informatics

Data Analyst

Your responsibilities will include assisting with forecasting and tracking revenue-related metrics, supporting the optimization of revenue funnel performance, contributing to data-informed decision ...

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Funnel Optimization information

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$16K

$55.8K

$102K

How much do funnel optimization jobs pay per year?

As of Jun 7, 2026, the average yearly pay for funnel optimization in the United States is $55,794.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $72,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Funnel Optimization Specialist, and why are they important?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.
Infographic showing various Funnel Optimization job openings in the United States as of May 2026, with employment types broken down into 2% Internship, 89% Full Time, 4% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 74% Physical, 6% Hybrid, and 20% Remote job distribution, with an average salary of $55,794 per year, or $26.8 per hour.

Head of Brand & Marketing

Ever

San Francisco, CA • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 26 days ago

Job description

About the job

Role: Head of Brand & Marketing
Location: San Francisco, CA (Hybrid)
Employment Type: Full-Time
Salary: $140,000–$220,000 + bonus
Other: Equity options

About Ever

Ever is building the future of auto retail. As the first AI-native auto retail platform, we are building the next $100B+ automotive business, starting with electric vehicles. Our AI-native product and operations power our full-stack auto retail business, serving EV buyers and sellers across the nation, both online and offline.

Based out of San Francisco and expanding nationwide, we are backed by leading investors and led by former tech & automotive professionals from Uber, Tesla, Rivian, Lithia, Penske, Carvana, Lyft, Meta, J.P. Morgan, BCG, and more. After our recently completed Series A financing, we have raised $100M in total equity and debt funding. We are growing rapidly and actively recruiting exceptional talent to join our mission of building the next-generation auto retail platform. Learn more about us at evercars.com.

What You'll Do

  • Own Ever's marketing function end-to-end: brand, growth, lifecycle, content, PR, and partnerships
  • Develop Ever's brand positioning and storytelling across all channels
  • Help define and execute the company's go-to-market, growth, and market launch strategy
  • Help build a high-performing marketing team across performance, content, lifecycle, and brand
  • Partner closely with Product, Engineering, and Sales to drive customer acquisition and retention
  • Own top-of-funnel growth across paid, organic, partnerships, and community
  • Lead demand generation and funnel optimization efforts
  • Own CRM, lifecycle marketing, and customer communications
  • Manage agency and external partner relationships
  • Set and track marketing KPIs (CAC, CM, conversion, brand metrics)
  • Own marketing budget and ROI
  • Scale marketing infrastructure as Ever expands nationally

Qualifications & Fit

  • 5–10+ years of marketing leadership experience in high-growth consumer, tech or marketplace companies
  • Exceptional storytelling and brand instincts
  • Experience building marketing teams from scratch preferred
  • Strong background in growth, performance marketing, and funnel optimization
  • Proven track record scaling customer acquisition efficiently
  • Strategic thinker with strong execution skills
  • Experience working closely with founders and exec teams
  • Data-driven decision maker
  • Comfortable operating in ambiguity and moving fast

Technical Skills

  • Deep experience with performance marketing platforms (Google, Meta, TikTok, etc.)
  • Analytics and attribution tooling (GA4, Looker, PostHog, Amplitude)
  • Strong CRM & lifecycle marketing experience
  • A/B testing and experimentation frameworks
  • Marketing automation and CDP experience
  • Budget forecasting and ROI modeling
  • Strong understanding of SEO, content, and community growth

Benefits

  • Competitive salary and performance-based bonus
  • Potential equity options
  • Health, dental, and vision insurance
  • Flexible / Unlimited PTO
  • 401(k) plan

Why Ever and this role?

  • Own marketing at a category-defining startup
  • Build the growth engine that helps us become a $100B+ company
  • Work directly with founders and exec team
  • Massive long-term upside and leadership growth
  • Shape Ever's brand and customer voice from the ground up

Disclaimers

Ever is an equal opportunity employer. We encourage applicants from all backgrounds and experiences to apply.

Next steps

We're assembling a world-class team to change the future of auto retail and to build the next $100B+ company. If you're excited by the massive opportunity, apply here https://job-boards.greenhouse.io/ever