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Funnel Optimization Jobs (NOW HIRING)

Ever

Head of Brand & Marketing

San Francisco, CA · On-site +1

Lead demand generation and funnel optimization efforts * Own CRM, lifecycle marketing, and customer communications * Manage agency and external partner relationships * Set and track marketing KPIs ...

Superhuman

Staff Product Manager, Growth

San Francisco, CA · On-site

$251K - $300K/yr

This role sits at the intersection of funnel optimization, monetization, and cross-product activation. You'll define how users go from trying one product to adopting the full Superhuman suite-shaping ...

Imprint

Partner Marketing Manager

New York, NY · On-site +1

$150K - $200K/yr

Developed a funnel optimization roadmap covering application → activation → spend → retention, with clear prioritization of where each partner's funnel needs attention * Created a partner ...

Embodied Marketing Inc

Funnel Tech Specialist

$25 - $30/hr

We're looking for a skilled Funnel Tech Specialist to support ongoing marketing and automation ... Building and optimizing landing pages and funnels * Setting up and managing systems in Ontraport

CrashPlan

Head of SMB Growth Marketing

$205K/yr

Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities * Use data and insights to drive optimization ...

Apex Informatics

Data Analyst

Your responsibilities will include assisting with forecasting and tracking revenue-related metrics, supporting the optimization of revenue funnel performance, contributing to data-informed decision ...

CivicMinds, Inc.

Marketing Manager

Los Angeles, CA · On-site

Data Analysis & Funnel Optimization: Track KPIs such as CPA, LTV, ROAS, and conversion rates; optimize strategies to maximize ROI. * SEO & SEM: Oversee website optimization to improve organic search ...

GAINSCO

AVP Direct to Consumer

Richardson, TX · On-site

Design and execute digital experiments, including A/B testing, holdout groups, and funnel optimization, using results to guide channel strategy and investment decisions. * Partner with Marketing to ...

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Funnel Optimization information

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$16K

$55.8K

$102K

How much do funnel optimization jobs pay per year?

As of Jul 22, 2026, the average yearly pay for funnel optimization in the United States is $55,794.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $72,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Funnel Optimization Specialist, and why are they important?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.
More about Funnel Optimization jobs
What cities are hiring for Funnel Optimization jobs? Cities with the most Funnel Optimization job openings:
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Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in the United States as of July 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution, with an average salary of $55,794 per year, or $26.8 per hour.

Senior Lifecycle & Customer Manager

Facilities Management Express

Columbus, OH • On-site

Full-time

Posted yesterday

Job description

As the Senior Lifecycle & Customer Manager at FMX, you will play a pivotal role in owning and optimizing the full customer journey, from initial lead acquisition all the way through to customer retention and expansion. In this high-autonomy role, you will architect our campaign roadmap, build a lifecycle marketing engine from the ground up, and establish customer advocacy motions that compound pipeline over time. You will work closely with the Director of Demand Generation and partner with RevOps to diagnose funnel performance and implement strategies that drive measurable growth across our core segments.
Responsibilities:

As a Senior Lifecycle & Customer Manager, you will:

  • Lifecycle & Funnel Optimization: Build and maintain full funnel visibility, managing dashboards for lead flow, scoring performance, stage-by-stage conversion, and stage aging across K-12, Higher Ed, and Commercial segments. Own the Lead to MQL conversion KPI end-to-end.
  • Campaign Architecture: Define and assign the campaign roadmap for the campaign execution team, establishing a seamless handoff operating rhythm with clear briefs, success metrics, and a review cadence.
  • Email & Nurture Strategy: Design and execute advanced nurture programs that welcome new leads, re-engage cold accounts, follow up after events, and deliver industry-specific content tailored to our unique target audiences.
  • Customer Marketing & Expansion: Build and scale FMX's customer marketing program, including advocacy, referrals, customer speakers, case studies, and review platform engagement (G2, Capterra, Software Advice).
  • Pipeline Motion: Partner with CS and Product Marketing to stand up the expansion pipeline motion through cMQLs, cross-sell/upsell campaigns, customer webinars, and in-product communications.
  • CRM & Marketing Automation: Leverage Marketo and CRM platforms to architect programs, manage lead scoring QA alongside RevOps, and tune campaign triggers quarterly.
  • Reporting & Analytics: Define the metrics framework for lifecycle marketing KPIs, laddering them to pipeline and revenue. Publish a recurring state-of-funnel readout to marketing and sales leadership.

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