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Funnel Optimization Jobs in California (NOW HIRING)

Sourcis Inc

Inbound Digital Marketing

Folsom, CA · On-site

$29 - $33/hr

Applicants Must Have Experience In: SEO (Latest best practices and algorithm trends) CRM Database Management and Funnel Optimization PPC Management (Google Ads, Meta Ads, etc.) Email Marketing ...

Sourcis Inc

Inbound Digital Marketing

Folsom, CA · On-site

$29 - $33/hr

Applicants Must Have Experience In: SEO (Latest best practices and algorithm trends) CRM Database Management and Funnel Optimization PPC Management (Google Ads, Meta Ads, etc.) Email Marketing ...

FAME ltd

Product Manager, Growth

Los Angeles, CA

Main Responsibilities Conversion Funnel Optimization * Working with the Director, Growth Marketing and directly with the CTO to define a CRO roadmap based on business goals, CRO best practice ...

Sourcis Inc

Inbound Digital Marketing

Folsom, CA · On-site

$29 - $33/hr

Health insurance Applicants Must Have Experience In: SEO (Latest best practices and algorithm trends) CRM Database Management and Funnel Optimization PPC Management (Google Ads, Meta Ads, etc.) Email ...

auction

Director, Lifecycle Marketing

Irvine, CA · Remote

The ideal candidate has a strong analytical mindset and proven expertise in lead generation, lifecycle marketing, nurture strategy, audience segmentation, funnel optimization, and marketing ...

Ever

Head of Brand & Marketing

San Francisco, CA · On-site +1

Lead demand generation and funnel optimization efforts * Own CRM, lifecycle marketing, and customer communications * Manage agency and external partner relationships * Set and track marketing KPIs ...

Superhuman

Staff Product Manager, Growth

San Francisco, CA · On-site

$251K - $300K/yr

This role sits at the intersection of funnel optimization, monetization, and cross-product activation. You'll define how users go from trying one product to adopting the full Superhuman suite-shaping ...

CivicMinds, Inc.

Marketing Manager

Los Angeles, CA · On-site

Data Analysis & Funnel Optimization: Track KPIs such as CPA, LTV, ROAS, and conversion rates; optimize strategies to maximize ROI. * SEO & SEM: Oversee website optimization to improve organic search ...

Auction.com

Director, Lifecycle Marketing

Irvine, CA · On-site

$180K - $190K/yr

The ideal candidate has a strong analytical mindset and proven expertise in lead generation, lifecycle marketing, nurture strategy, audience segmentation, funnel optimization, and marketing ...

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All JobsFunnel Optimization JobsFunnel Optimization Jobs in California

Funnel Optimization information

What are the key skills and qualifications needed to thrive as a Funnel Optimization Specialist, and why are they important?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.
What are popular job titles related to Funnel Optimization jobs in California? For Funnel Optimization jobs in California, the most frequently searched job titles are:
What job categories do people searching Funnel Optimization jobs in California look for? The top searched job categories for Funnel Optimization jobs in California are:
What cities in California are hiring for Funnel Optimization jobs? Cities in California with the most Funnel Optimization job openings:
Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in California as of July 2026, with employment types broken down into 88% Full Time, 9% Part Time, and 3% Contract. Highlights an 77% Physical, 3% Hybrid, and 20% Remote job distribution.

Conversion Rate Optimization (CRO) Specialist

Kitsch LLC

Los Angeles, CA • On-site, Remote

Full-time

Posted 21 days ago

Job description

Conversion Rate Optimization (CRO) Specialist
Team: Growth / Digital • Type: Full-time • Location: Remote
About Kitsch
Kitsch is a certified female- and minority-owned global beauty brand - bootstrapped from hair ties sold door-to-door into a household name across 32,000+ retailers in 92 countries, with no outside capital. We make everyday essentials that make you feel exceptional: high-performing, well-designed, and genuinely attainable.
We're scaling our digital business fast, and we need systematic optimization to keep growing. This role puts you at the center of the revenue-driving decisions that matter.
The mission
Drive systematic conversion rate optimization across Kitsch's digital properties through data-driven experimentation - delivering measurable revenue growth via strategic A/B testing and funnel optimization.
What you'll own
  • Conversion performance - own and deliver the primary conversion metrics that drive Kitsch's digital revenue (CVR, revenue-per-visitor, AOV) through systematic testing and optimization.
  • Funnel optimization - systematically improve every stage of the customer journey, from product discovery through checkout completion (add-to-cart, cart→checkout, checkout→purchase).
  • Testing infrastructure & pipeline - evaluate and recommend the optimal testing tech stack, then maintain a steady cadence of high-quality, statistically rigorous A/B tests (roughly 2-4 per month), each with documented insights and next actions.
  • Strategic test prioritization - build and maintain a prioritized experimentation backlog using data-driven frameworks (ICE/PIE), focusing resources on the highest-impact opportunities.
  • Cross-functional experimentation leadership - coordinate with Design, Development, and Merchandising to keep tests shipping without delays, and document the workflow so it scales.
  • Data-driven hypothesis generation - leverage quantitative analysis, session replay, heatmaps, and voice-of-customer insights to identify and validate high-potential opportunities.
  • Mobile UX optimization - prioritize mobile conversion, where most DTC traffic and friction lives, while protecting Core Web Vitals.
  • Revenue impact measurement - translate testing activity into clear business value, reporting ROI of the experimentation program to leadership.
What you bring
  • Hands-on CRO / experimentation experience in a DTC, e-commerce, or consumer environment.
  • Strong statistical rigor: proper experimental design, significance testing, and sample-size calculations to ensure valid, actionable results.
  • Data analysis mastery - comfortable synthesizing GA4, session-replay, heatmap, and funnel data into optimization opportunities and testable hypotheses.
  • Experience evaluating, implementing, and optimizing A/B testing platforms for scalability, accuracy, and team adoption.
  • Independent prioritization - you filter work through impact-vs-effort frameworks without waiting for direction.
  • Strong async communication - you document decisions, insights, and next steps clearly for a distributed team across time zones.
  • AI fluency - you use AI tools to accelerate hypothesis generation, test analysis, and insight synthesis.
Your first 90 days
  • 30 days - complete a tech-stack evaluation with clear recommendations, establish proper analytics tracking, and define the testing methodology framework.
  • 60 days - roll out the testing platform, launch your first tests on it, and establish cross-functional workflows with Design and Dev.
  • 90 days - testing infrastructure fully operational, a consistent test cadence achieved, and measurable progress toward conversion targets.
Our values - non-negotiable
  • Proactive problem solving - you identify conversion bottlenecks before they're escalated and bring data-backed solutions.
  • Willing to sweep the floors - you take ownership of the unglamorous QA, analysis, and documentation that keeps the program running.
  • Pride in our work - you feel personally accountable for conversion performance, celebrating wins and honestly documenting the losses you learn from.
  • Warm & real - you sound like a person, not a corporation.
How we hire
Expect to talk through the outcomes above, walk us through real examples of your experimentation work, and meet the people you'd work with day to day. We're looking for evidence, not buzzwords.
We make essentials that make you feel exceptional. Kitsch • Everyday Essentials, Intentionally Designed & Thoughtfully Curated.

Apply