... full-funnel optimization * Analyze campaign data and implement recommendations through continuous testing, auditing, and optimization of search and DSP campaigns to maximize efficiency and ROI
... full-funnel optimization * Analyze campaign data and implement recommendations through continuous testing, auditing, and optimization of search and DSP campaigns to maximize efficiency and ROI
Staff Product Manager, Consumer Experience
El Segundo, CA · On-site
$150 - $245/hr
Behavior change, not funnel optimization.** Name the behavior you're changing, the mechanic you're using, and the metric that moves. Balance member value against reward cost, margin, and revenue ...
Staff Product Manager, Consumer Experience
El Segundo, CA · On-site
$150 - $245/hr
Behavior change, not funnel optimization.** Name the behavior you're changing, the mechanic you're using, and the metric that moves. Balance member value against reward cost, margin, and revenue ...
Behavior change, not funnel optimization. Name the behavior you're changing, the mechanic you're using, and the metric that moves. Balance member value against reward cost, margin, and revenue ...
Behavior change, not funnel optimization. Name the behavior you're changing, the mechanic you're using, and the metric that moves. Balance member value against reward cost, margin, and revenue ...
Growth Engineer
San Francisco, CA · On-site
$150K - $250K/yr
Own acquisition loops, funnel optimization, and monetization mechanics. * Build the experimentation and analytics stack the whole team runs on. * Convert self-serve signups into paying, expanding ...
Growth Engineer
San Francisco, CA · On-site
$150K - $250K/yr
Own acquisition loops, funnel optimization, and monetization mechanics. * Build the experimentation and analytics stack the whole team runs on. * Convert self-serve signups into paying, expanding ...
Data Scientist - Product Analytics & Growth Measurement *** Direct end client ***
Mountain View, CA · On-site
Data Scientist - Product Analytics & ExperimentationJob Summary We are seeking a Data Scientist to drive product growth, customer acquisition, and funnel optimization initiatives through advanced ...
Data Scientist - Product Analytics & Growth Measurement *** Direct end client ***
Mountain View, CA · On-site
Data Scientist - Product Analytics & ExperimentationJob Summary We are seeking a Data Scientist to drive product growth, customer acquisition, and funnel optimization initiatives through advanced ...
Behavior change, not funnel optimization. Name the behavior you're changing, the mechanic you're using, and the metric that moves. Balance member value against reward cost, margin, and revenue ...
Behavior change, not funnel optimization. Name the behavior you're changing, the mechanic you're using, and the metric that moves. Balance member value against reward cost, margin, and revenue ...
Checkout funnel optimization * Payment method UX improvements * Tax, billing, and invoice UX improvements where relevant * Country-level subscription conversion analysis Use data to drive growth ...
Checkout funnel optimization * Payment method UX improvements * Tax, billing, and invoice UX improvements where relevant * Country-level subscription conversion analysis Use data to drive growth ...
Director Revenue Operations
San Francisco, CA · On-site
$175K - $185K/yr
Funnel Optimization & Conversion Performance * Drive optimization of the full lead-to-opportunity funnel (lead capture → qualification → opportunity creation) with accountability for improving ...
Director Revenue Operations
San Francisco, CA · On-site
$175K - $185K/yr
Funnel Optimization & Conversion Performance * Drive optimization of the full lead-to-opportunity funnel (lead capture → qualification → opportunity creation) with accountability for improving ...
Lead Quality & Funnel Optimization: Support strategic campaigns tied to a full-funnel approach (TOFU → MOFU → BOFU) to ensure leads are not just high in volume but also high in quality * Creative ...
Quick apply
Lead Quality & Funnel Optimization: Support strategic campaigns tied to a full-funnel approach (TOFU → MOFU → BOFU) to ensure leads are not just high in volume but also high in quality * Creative ...
Regional Vice President, Retail Field Sales - Pacific Coast
Los Angeles, CA · On-site
$130 - $165/hr
... funnel optimization Requirements * 5+ years of B2B technology sales leadership experience including at least 3 years directly leading managers of quota-carrying sales teams * Proven ability to ...
Regional Vice President, Retail Field Sales - Pacific Coast
Los Angeles, CA · On-site
$130 - $165/hr
... funnel optimization Requirements * 5+ years of B2B technology sales leadership experience including at least 3 years directly leading managers of quota-carrying sales teams * Proven ability to ...
Growth Marketer
San Francisco, CA · On-site
$21.25/hr
You'll build and run full-funnel programs across lifecycle, paid, search, and website optimization, while setting a high bar for analytics and experimentation. You'll decide what to measure, how to ...
Growth Marketer
San Francisco, CA · On-site
$21.25/hr
You'll build and run full-funnel programs across lifecycle, paid, search, and website optimization, while setting a high bar for analytics and experimentation. You'll decide what to measure, how to ...
Head of Growth / Demand Gen
San Francisco, CA · On-site
$180K - $200K/yr
Funnel Optimization: Improve conversion across the funnel, with particular focus on lead nurture and lead-to-opportunity conversion. * Channel Expansion: Establish and scale at least two additional ...
Head of Growth / Demand Gen
San Francisco, CA · On-site
$180K - $200K/yr
Funnel Optimization: Improve conversion across the funnel, with particular focus on lead nurture and lead-to-opportunity conversion. * Channel Expansion: Establish and scale at least two additional ...
Senior Product Manager
Irvine, CA · On-site
$170K - $200K/yr
Consumer Insights & Funnel Optimization Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities. Define and analyze KPIs across the funnel - such as ...
Senior Product Manager
Irvine, CA · On-site
$170K - $200K/yr
Consumer Insights & Funnel Optimization Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities. Define and analyze KPIs across the funnel - such as ...
Sr. Product Manager
Irvine, CA · On-site
$170K - $200K/yr
Consumer Insights & Funnel Optimization Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities. Define and analyze KPIs across the funnel - such as ...
Sr. Product Manager
Irvine, CA · On-site
$170K - $200K/yr
Consumer Insights & Funnel Optimization Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities. Define and analyze KPIs across the funnel - such as ...
Sr. Product Manager
Irvine, CA · On-site
$170 - $200/hr
Consumer Insights & Funnel Optimization Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities. Define and analyze KPIs across the funnel -- such as ...
Sr. Product Manager
Irvine, CA · On-site
$170 - $200/hr
Consumer Insights & Funnel Optimization Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities. Define and analyze KPIs across the funnel -- such as ...
Sr. Digital Marketing Manager
San Jose, CA · On-site
$130 - $170/hr
Proven ability to drive measurable growth through SEO/GEO, paid search, web conversion, lifecycle, experimentation, and funnel optimization. * A strong background in building and scaling lead ...
Sr. Digital Marketing Manager
San Jose, CA · On-site
$130 - $170/hr
Proven ability to drive measurable growth through SEO/GEO, paid search, web conversion, lifecycle, experimentation, and funnel optimization. * A strong background in building and scaling lead ...
As a Principal Applied Scientist for Full-Funnel Campaign optimization, you will invent the models that jointly allocate budget across sponsored ad products to maximize advertiser outcomes and ...
As a Principal Applied Scientist for Full-Funnel Campaign optimization, you will invent the models that jointly allocate budget across sponsored ad products to maximize advertiser outcomes and ...
Head of Demand Gen
San Francisco, CA · On-site
Funnel optimization and conversion improvement * Experimentation across channels, messaging, and GTM motions * Attribution, CAC, pipeline reporting, and performance metrics * AI-driven growth systems ...
Head of Demand Gen
San Francisco, CA · On-site
Funnel optimization and conversion improvement * Experimentation across channels, messaging, and GTM motions * Attribution, CAC, pipeline reporting, and performance metrics * AI-driven growth systems ...
Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding Website & Funnel Optimization * Own and improve the website experience * Create and iterate on ...
Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding Website & Funnel Optimization * Own and improve the website experience * Create and iterate on ...
As a Principal Applied Scientist for Full-Funnel Campaign optimization, you will invent the models that jointly allocate budget across sponsored ad products to maximize advertiser outcomes and ...
As a Principal Applied Scientist for Full-Funnel Campaign optimization, you will invent the models that jointly allocate budget across sponsored ad products to maximize advertiser outcomes and ...
Funnel Optimization information
What is funnel optimization?
What are the key skills and qualifications needed to thrive as a funnel optimization specialist?
What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?
What is the difference between Funnel Optimization vs Conversion Rate Optimization?
| Aspect | Funnel Optimization | Conversion Rate Optimization |
|---|---|---|
| Focus | Optimizing entire sales or marketing funnels from awareness to purchase | Improving the percentage of visitors who take a desired action on a specific page |
| Scope | Broader, includes multiple touchpoints and stages | More focused on specific pages or steps |
| Metrics | Funnel drop-off rates, lead generation, sales volume | Conversion rates, bounce rates, engagement metrics |
| Tools & Techniques | Customer journey analysis, A/B testing across funnel stages | A/B testing, user behavior analysis, heatmaps |
While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.
What are popular job titles related to Funnel Optimization jobs in California?
For Funnel Optimization jobs in California, the most frequently searched job titles are:
What job categories do people searching Funnel Optimization jobs in California look for?
The top searched job categories for Funnel Optimization jobs in California are:
What cities in California are hiring for Funnel Optimization jobs?
Cities in California with the most Funnel Optimization job openings:

Full-time
Posted 20 days ago
Job description
This position is with our Consumer Brands business unit - where weempower our employees to bring the best Laundry & Home Care and Hairproducts to people around the world.
Dare to learn new skills, advance inyour career and make an impact at Henkel.
What youll do
- Develop and execute comprehensive advertising strategies across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social media in partnership with retail customers, agencies, and internal stakeholders
- Build, scale, and optimize paid search and programmatic campaigns to drive performance metrics including ROAS, CPC, CTR, conversion rate, and monthly sales targets, while leveraging Amazon Marketing Cloud (AMC) for audience development and full-funnel optimization
- Analyze campaign data and implement recommendations through continuous testing, auditing, and optimization of search and DSP campaigns to maximize efficiency and ROI
- Create and deliver strategic insights through Quarterly Business Reviews (QBRs), performance reports, and actionable recommendations that inform client outcomes and internal decision-making
- Manage large, complex media budgets across multiple channels and promotional calendars, including major events like Prime Day, while ensuring timely content delivery and implementation
- Drive cross-functional collaboration with Account Managers, internal teams, and retail advertising teams to execute unified strategies and serve as the internal and external media expert
- Provide operational support including monthly billing, reporting, and customer service coordination as required