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Funnel Optimization Jobs in California (NOW HIRING)

Growth Engineer

San Francisco, CA · On-site

$150K - $250K/yr

Own acquisition loops, funnel optimization, and monetization mechanics. * Build the experimentation and analytics stack the whole team runs on. * Convert self-serve signups into paying, expanding ...

Funnel Optimization & Conversion Performance * Drive optimization of the full lead-to-opportunity funnel (lead capture → qualification → opportunity creation) with accountability for improving ...

Growth Marketer

San Francisco, CA · On-site

$21.25/hr

You'll build and run full-funnel programs across lifecycle, paid, search, and website optimization, while setting a high bar for analytics and experimentation. You'll decide what to measure, how to ...

Funnel Optimization: Improve conversion across the funnel, with particular focus on lead nurture and lead-to-opportunity conversion. * Channel Expansion: Establish and scale at least two additional ...

Senior Product Manager

Irvine, CA · On-site

$170K - $200K/yr

Consumer Insights & Funnel Optimization Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities. Define and analyze KPIs across the funnel - such as ...

Sr. Product Manager

Irvine, CA · On-site

$170K - $200K/yr

Consumer Insights & Funnel Optimization Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities. Define and analyze KPIs across the funnel - such as ...

Sr. Product Manager

Irvine, CA · On-site

$170 - $200/hr

Consumer Insights & Funnel Optimization Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities. Define and analyze KPIs across the funnel -- such as ...

Funnel optimization and conversion improvement * Experimentation across channels, messaging, and GTM motions * Attribution, CAC, pipeline reporting, and performance metrics * AI-driven growth systems ...

Showing results 21-40

Funnel Optimization information

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are popular job titles related to Funnel Optimization jobs in California?

For Funnel Optimization jobs in California, the most frequently searched job titles are:

What job categories do people searching Funnel Optimization jobs in California look for?

The top searched job categories for Funnel Optimization jobs in California are:

What cities in California are hiring for Funnel Optimization jobs?

Cities in California with the most Funnel Optimization job openings:

Infographic showing various Funnel Optimization job openings in California as of August 2026, with employment types broken down into 86% Full Time, 9% Part Time, and 5% Contract. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution.

Senior Retail Media Manager

Henkel AG & Co. KGaA

San Francisco, CA • On-site

Full-time

Posted 20 days ago


Job description

About this Position At Henkel, you'll be part of an organization that's shaping thefuture through innovation, sustainability and collaboration. With our trustedbrands like Persil, 'all, Loctite, Snuggle, and Schwarzkopf and ourcutting-edge technologies, you'll have countless opportunities to explore newpaths and grow.
This position is with our Consumer Brands business unit - where weempower our employees to bring the best Laundry & Home Care and Hairproducts to people around the world.
Dare to learn new skills, advance inyour career and make an impact at Henkel.
What youll do
  • Develop and execute comprehensive advertising strategies across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social media in partnership with retail customers, agencies, and internal stakeholders
  • Build, scale, and optimize paid search and programmatic campaigns to drive performance metrics including ROAS, CPC, CTR, conversion rate, and monthly sales targets, while leveraging Amazon Marketing Cloud (AMC) for audience development and full-funnel optimization
  • Analyze campaign data and implement recommendations through continuous testing, auditing, and optimization of search and DSP campaigns to maximize efficiency and ROI
  • Create and deliver strategic insights through Quarterly Business Reviews (QBRs), performance reports, and actionable recommendations that inform client outcomes and internal decision-making
  • Manage large, complex media budgets across multiple channels and promotional calendars, including major events like Prime Day, while ensuring timely content delivery and implementation
  • Drive cross-functional collaboration with Account Managers, internal teams, and retail advertising teams to execute unified strategies and serve as the internal and external media expert
  • Provide operational support including monthly billing, reporting, and customer service coordination as required