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Funnel Optimization Jobs in Indiana (NOW HIRING)

POLYWOOD

Director | ECommerce

Syracuse, IN · On-site

... funnel optimization, and interpreting complex analytics to inform strategic investment decisions. ----- Bonus Skills: • Experience implementing advanced personalization engines and testing ...

OPENLANE

Marketing Analytics Manager

Carmel, IN · On-site +1

$100K - $120K/yr

You have deep expertise in lead funnel analytics, conversion optimization, and CAC management. * Communicative. You possess an exceptional ability to communicate complex marketplace data to Sales ...

OPENLANE

Marketing Analytics Manager

Carmel, IN

$100K - $120K/yr

You have deep expertise in lead funnel analytics, conversion optimization, and CAC management. * Communicative. You possess an exceptional ability to communicate complex marketplace data to Sales ...

PadSplit

... top-of-funnel performance. * Continuous Improvement: Drive a culture of experimentation and optimization by testing new processes, tools, and workflows, leveraging AI-powered solutions and ...

CertaSite

Digital Marketing Manager

Zionsville, IN

... funnel conversion, support cross-sell and up-sell campaigns through customer marketing, track revenue attribution, increase website traffic, and optimize SEM and SEO campaigns. You will monitor ...

coty

Support the development and continuous optimization of the DACH social commerce strategy, aligned with full-funnel advocacy objectives and the marketing plan * Independently plan, execute, and ...

coty

$85K - $110K/yr

... full-funnel KPIs, audience architecture, and data-driven targeting. * Translate brand and ... Apply advanced optimization techniques including bid strategies, A/B and multivariate testing ...

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Funnel Optimization information

What are the key skills and qualifications needed to thrive as a Funnel Optimization Specialist, and why are they important?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.
What are popular job titles related to Funnel Optimization jobs in Indiana? For Funnel Optimization jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Funnel Optimization jobs in Indiana look for? The top searched job categories for Funnel Optimization jobs in Indiana are:
What cities in Indiana are hiring for Funnel Optimization jobs? Cities in Indiana with the most Funnel Optimization job openings:
Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in Indiana as of July 2026, with employment types broken down into 92% Full Time, 5% Part Time, and 3% Contract. Highlights an 76% Physical, 4% Hybrid, and 20% Remote job distribution.
Performance Marketing Manager (Host Growth - B2B)

Performance Marketing Manager (Host Growth - B2B)

PadSplit

Brazil, IN • On-site

Contractor

Posted 27 days ago

Job description

The Role We Need:

PadSplit is hiring a Performance Marketing Manager, Host Growth to lead and scale paid acquisition for Host Growth (the people who own the PadSplits). This role is critical to driving efficient, data-driven growth by owning both the strategy and execution of campaigns across multiple paid channels. You will be responsible for optimizing performance at scale, allocating budget effectively, and building a structured experimentation roadmap that continuously improves results. As a senior, strategically-minded individual contributor, you'll have a high degree of ownership over host acquisition performance-expanding our reach, lowering acquisition costs, and unlocking new growth opportunities that directly support our mission to help solve the affordable housing crisis.

The Person We Are Looking For:

We're looking for a strategic, highly analytical performance marketer who thrives in a results-driven environment and takes full ownership of outcomes. You bring a deep understanding of B2B acquisition tactics-whether from in-house experience or an agency background-and you're comfortable operating across a variety of spend levels, from lean tests to scaled budgets. You're someone who not only executes campaigns but also understands how to architect and optimize the broader growth engine. You enjoy digging into data, identifying trends, and translating insights into scalable strategies. You are proactive, organized, and comfortable managing complex, multi-channel campaigns while partnering cross-functionally.

Here's What You'll Be Doing Day-to-Day:
  • Campaign Strategy & Management: Drive B2B strategy and execution of paid search, paid social, display, retargeting, and other channels across the Host growth funnel.
  • Performance Optimization: Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing efficiency and scale.
  • Budget Allocation: Manage and allocate budgets across channels, campaigns, and audiences to maximize return and drive growth.
  • Lead Generation & Funnel Optimization: Design and refine lead generation strategies, leveraging tools like Meta CAPI to improve signal quality and conversion tracking across the host funnel.
  • Creative & Landing Page Testing: Partner with design and marketing teams to test and iterate on ad copy, creatives, landing pages, and offers, with a strong command of A/B testing methodology.
  • Vendor Coordination: Collaborate with external platforms, partners, and internal stakeholders to launch, scale, and refine campaigns.
  • Funnel Analysis: Analyze full-funnel performance to identify bottlenecks and opportunities for conversion improvement.
  • Experimentation Leadership: Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix to drive continuous improvement.
  • Reporting & Insights: Build dashboards, monitor performance trends, and deliver clear, actionable insights and recommendations to stakeholders and leadership.
Here's What You'll Need to Be Successful:
  • Performance Experience: 5-7+ years managing paid media campaigns with direct-response KPIs and a track record of scaling acquisition efficiently. Experience with B2B tactics, either in-house or at an agency, is strongly preferred, ideally across a range of spend levels.
  • Channel Expertise: Deep hands-on experience with paid search, and paid social platforms (Google, Meta, X etc.); experience with additional channels is a plus.
  • Lead Generation Expertise: Strong understanding of lead generation strategy, landing page optimization, A/B testing, and Meta CAPI implementation.
  • Analytical & Reporting Skills: Advanced reporting capabilities with required hands-on experience in Rockerbox and GA4. Proficiency with data and BI tools such as Tableau, Supermetrics, or Looker-able to structure and use data properly to drive strategic decisions.
  • Testing Mindset: Proven experience with rigorous testing and scaling structured experimentation programs.
  • Attention to Detail: Highly organized with the ability to manage multiple campaigns and priorities simultaneously.
  • Ownership Mentality: Self-starter who takes initiative, owns outcomes, and drives projects end-to-end.
  • Communication Skills: Ability to succinctly present insights, influence stakeholders, and collaborate cross-functionally.
The Interview Process:
  • Your application will be reviewed for possible next steps by a human being in the PeopleOps department.
  • If you meet eligibility requirements, the next step would be a video call with a member of the PeopleOps team for about thirty (30) minutes.
  • If warranted, the next step would be a video interview with our Director of Host Growth Marketing for forty-five (45) minutes.
  • If warranted, the final step would be a video panel interview with additional stakeholders for one-and-a-half (1.5) hours.  For this interview, a candidate would participate in a campaign exercise to the panel for discussion.
  • If warranted, then we move to contract!
$25,000 - $35,000 a year
Compensation is based on the role's scope, national market benchmarks, the person's expertise and experience, and the impact of their contributions to our business goals.
Please note: Although the job posting says it's in Brazil, this is a fully remote position open to anyone in South America. This is a result of our Applicant Tracking System requiring a location to post the role on LinkedIn.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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