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Funnel Optimization Jobs in Indiana (NOW HIRING)

... funnel are crucial, and strong collaboration skills are a must to deliver results on some of the ... A key delivery of this role is the total ownership of the website - optimizing and trading to ...

New

... optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into ... Funnel market insights, competitive intelligence and solution feedback into Product Management to ...

Monitor territory coverage and customer segmentation to ensure optimal resource allocation. Cross ... continuously improve funnel efficiency and sales velocity.Ensure data hygiene and reporting ...

New

This role sits at the intersection of sales execution, process optimization, and team leadership ... Driving significant top-of-funnel growth while aligning tightly with Sales, Marketing, and RevOps ...

Lead Generation Specialist

Madison, IN · On-site

$75K - $80K/yr

Qualify incoming leads to determine placement in the marketing funnel. * Assist in the development ... Knowledge of SEO/SEM KEY DOVER COMPETENCIES: * Builds and Manages Collaborative Relationships:

... funnel. You'll partner with clients to understand their goals, build strategies that combine ... Stay engaged post-sale through reporting, optimization, and performance conversations that support ...

... and water sustainability while optimizing customer profitability, productivity, and asset ... funnel of prospects. • Win (close) new, recurring, profitable competitive business to achieve ...

Account Manager

Elkhart, IN · On-site

$85 - $105.80/hr

... and water sustainability while optimizing customer profitability, productivity, and asset ... funnel of prospects. * Win (close) new, recurring, profitable competitive business to achieve ...

New

Lead Generation Specialist

Madison, IN · On-site

$75K - $80K/yr

Qualify incoming leads to determine placement in the marketing funnel. * Assist in the development ... Knowledge of SEO/SEM KEY DOVER COMPETENCIES: * Builds and Manages Collaborative Relationships:

... and water sustainability while optimizing customer profitability, productivity, and asset ... funnel of prospects. ● Win (close) new, recurring, profitable competitive business to achieve ...

Showing results 21-40

Funnel Optimization information

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are popular job titles related to Funnel Optimization jobs in Indiana?

For Funnel Optimization jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Funnel Optimization jobs in Indiana look for?

The top searched job categories for Funnel Optimization jobs in Indiana are:

What cities in Indiana are hiring for Funnel Optimization jobs?

Cities in Indiana with the most Funnel Optimization job openings:

Infographic showing various Funnel Optimization job openings in Indiana as of August 2026, with employment types broken down into 86% Full Time, 9% Part Time, and 5% Contract. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution.

Growth Marketing Manager

Netrality Data Centers

Indianapolis, IN • On-site

$90 - $130/hr

Other

Medical, Dental, Vision, Life, Retirement

Posted 9 days ago


Job description

Growth Marketing Manager

Netrality Data Centers Indianapolis, Indiana, United States

About this position Who We Are

Netrality Data Centers is a growing private-equity backed owner-operator of strategic interconnection properties. With eighteen premier data centers located in six metropolitan markets, Netrality continues to acquire strategic network interconnection data centers and develop Meet Me Rooms (MMRs) and wholesale data center space within those properties to offer the highest quality and most robust direct network interconnections in the market.

Netrality offers comprehensive and competitive benefits to our employees, notably:

  • Multiple offerings for medical, dental, and vision insurance
  • Company-paid life, short- and long-term disability, and AD&D insurance
  • Paid parental leave, fertility support, 401k matching
  • Employee discount services through our partners savings platform
  • $1:$1 company match for all eligible charitable gifts
Who We Need

Netrality is seeking a seasoned, strategic, and hands-on Growth Marketing Manager to support the development and execution of full-funnel marketing programs that drive qualified pipeline and fuel sales acceleration. This role will help guide content strategy for SEO and AI-enhanced discovery, collaborate cross-functionally to build scalable, high-converting campaigns, and provide day-to-day support on various lead generation and brand awareness initiatives.

You’ll partner with internal stakeholders and external agencies to shape our brand voice, run integrated campaigns, and deliver measurable outcomes through marketing automation, analytics, and conversion optimization. The ideal candidate thrives in fast-paced environments, leads with data, and continually tests, learns, and iterates to drive performance.

Netrality is a close-knit team of A-players. This is an opportunity for the right person to establish efficiencies and best practices that suit the growing needs of Netrality’s dynamic marketing team.

Netrality is geographically diverse across the United States. It is preferred that this candidate resides in one of the following Netrality markets: Philadelphia, PA, Kansas City, MO, Indianapolis, IN, St. Louis, MO, Houston, TX, or Chicago, IL.

Description of Responsibilities
  • Growth & Demand Generation
  • Help conceptualize, design, and execute integrated, multi-channel marketing campaigns (paid search/social, email, ABM, events) that generate qualified leads and sales pipeline.
  • Support campaign strategy, creative briefing, audience segmentation, and performance reporting.
  • Assist in the build-out of nurture flows, lifecycle campaigns, and customer-curated content to increase conversion and customer expansion.
  • Create and manage social content for Netrality’s LinkedIn page.
  • Help build and manage a strategic content roadmap that supports brand storytelling and sales enablement.
  • Create and guide the development of emails, blogs, whitepapers, case studies, landing pages, video scripts, multimedia assets including video, animation, and interactive content to enhance campaigns and increase engagement.
  • Edit, manage, and update content on Netrality’s website and third-party platforms to optimize for both traditional SEO and emerging discovery methods (e.g., LLM search, zero-click results).
  • Work with external vendors on design, video, photography, and other creative needs.
  • Help optimize Salesforce, Pardot/Marketing Cloud Account Engagement, GA4, and campaign tools to capture, score, and report on performance. Develop dashboards and insights that surface ROI by channel, campaign, and segment.
  • Use Gen-AI tools to accelerate content creation and campaign iteration, where appropriate.
  • Events & Field Marketing
  • Contribute to our event strategy, collaborating on hosted and industry events that align to pipeline goals.
  • Assist with the management of logistics, vendors, materials, and post event follow up and ROI tracking.
  • Support on‑site execution as needed.
  • Vendors, Tools & Operations
  • Coordinate with external agencies and vendors; manage timelines and deliverables.
  • Use marketing tools and CRM systems to support campaigns and reporting.
  • Manage marketing inventory and promotional materials.
  • Partner with the sales team to align on ICP, messaging, and attribution.
  • General Marketing Support
  • Collaborate with internal teams on ad hoc marketing needs.
  • Support indirect and direct sales teams with marketing materials, nurture campaigns, and general coordination of co‑marketing initiatives.
  • Assist with the coordination of campaign assets, timelines, and deliverables across internal and external teams.
  • Support special projects as they arise.
  • Help implement and maintain consistent branding across properties, materials, and events.
  • Support property level marketing needs and portfolio updates.
  • Any other tasks or assignments as requested
Position Requirements and Desired Skills
  • 4–8+ years of experience in a broad B2B marketing role
  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • Proven success driving growth in complex or technical industries (e.g., infrastructure, SaaS, telecom, or data centers)
  • Experience supporting multiple marketing functions in a lean or fast growing organization
  • Comfortable executing work independently and managing multiple priorities
  • Familiarity with common marketing tools (CRM, email marketing, website CMS, analytics, design tools)
  • Strong organizational skills and attention to detail
  • Experience in the following software desired: Salesforce and Pardot (or similar platforms), LinkedIn Campaign Manager, GA4, Google Ads, Adobe InDesign and Photoshop, WordPress, Monday.com, and Canva
  • Demonstrated ability to apply Gen-AI tools or automation to marketing workflows
  • Exceptional verbal and written communication skills and an eye for detail
  • Well-organized, self-motivated, and works well within a team dynamic. Highest ethical and professional conduct and integrity and adhere to all guidelines and expectations set forth in the company’s corporate handbook
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