First, we are in the early stages of optimizing our forecasting process and need dedicated ... Manager on clean funnel hand-offs and with the Sales Enablement Manager on GTM motion ...
First, we are in the early stages of optimizing our forecasting process and need dedicated ... Manager on clean funnel hand-offs and with the Sales Enablement Manager on GTM motion ...
First, we are in the early stages of optimizing our forecasting process and need dedicated ... Manager on clean funnel hand-offs and with the Sales Enablement Manager on GTM motion ...
First, we are in the early stages of optimizing our forecasting process and need dedicated ... Manager on clean funnel hand-offs and with the Sales Enablement Manager on GTM motion ...
First, we are in the early stages of optimizing our forecasting process and need dedicated ... Manager on clean funnel hand-offs and with the Sales Enablement Manager on GTM motion ...
First, we are in the early stages of optimizing our forecasting process and need dedicated ... Manager on clean funnel hand-offs and with the Sales Enablement Manager on GTM motion ...
Funnel optimization * OEM/channel performance evaluation * Data-driven decision making * Experience managing vendor ecosystems and platform-based programs (e.g., DRMS, OEM integrations, SaaS ...
Funnel optimization * OEM/channel performance evaluation * Data-driven decision making * Experience managing vendor ecosystems and platform-based programs (e.g., DRMS, OEM integrations, SaaS ...
... and SEO * Ensure every page is built to convert - clear, compelling, and measurable Fuel Lead Generation & Growth Create a predictable inbound pipeline : * Implement full-funnel tracking and ...
... and SEO * Ensure every page is built to convert - clear, compelling, and measurable Fuel Lead Generation & Growth Create a predictable inbound pipeline : * Implement full-funnel tracking and ...
Develop and maintain marketing dashboards that track enrollment funnel performance, campaign ... Search Engine Optimization (SEO), Search Engine Marketing (SEM), Artificial Intelligence ...
Develop and maintain marketing dashboards that track enrollment funnel performance, campaign ... Search Engine Optimization (SEO), Search Engine Marketing (SEM), Artificial Intelligence ...
Develop and maintain marketing dashboards that track enrollment funnel performance, campaign ... Search Engine Optimization (SEO), Search Engine Marketing (SEM), Artificial Intelligence ...
Develop and maintain marketing dashboards that track enrollment funnel performance, campaign ... Search Engine Optimization (SEO), Search Engine Marketing (SEM), Artificial Intelligence ...
Track patient progress in the pipeline funnel and actively document actions taken or needed ... Team-oriented to produce optimal sales results * Ability to solve problems, take appropriate action ...
New
Track patient progress in the pipeline funnel and actively document actions taken or needed ... Team-oriented to produce optimal sales results * Ability to solve problems, take appropriate action ...
New
... disciplined optimization. Recruiting for this role ends on 08/31/2026. Work you'll do As a ... and funnel reporting - Experience using Workfront or Agile ways of working - Experience ...
... disciplined optimization. Recruiting for this role ends on 08/31/2026. Work you'll do As a ... and funnel reporting - Experience using Workfront or Agile ways of working - Experience ...
Account Executive-Great Lakes
Noblesville, IN · On-site +1
... funnel opportunities for Trane Life Sciences. * Employ industry knowledge and business acumen to ... optimization a plus. * Proven experience achieving high-level sales results in environment ...
Account Executive-Great Lakes
Noblesville, IN · On-site +1
... funnel opportunities for Trane Life Sciences. * Employ industry knowledge and business acumen to ... optimization a plus. * Proven experience achieving high-level sales results in environment ...
... funnel opportunities for Trane Life Sciences. * Employ industry knowledge and business acumen to ... optimization a plus. * Proven experience achieving high-level sales results in environment ...
... funnel opportunities for Trane Life Sciences. * Employ industry knowledge and business acumen to ... optimization a plus. * Proven experience achieving high-level sales results in environment ...
... funnel opportunities for Trane Life Sciences. * Employ industry knowledge and business acumen to ... optimization a plus. * Proven experience achieving high-level sales results in environment ...
... funnel opportunities for Trane Life Sciences. * Employ industry knowledge and business acumen to ... optimization a plus. * Proven experience achieving high-level sales results in environment ...
... funnel opportunities for Trane Life Sciences. * Employ industry knowledge and business acumen to ... optimization a plus. * Proven experience achieving high-level sales results in environment ...
... funnel opportunities for Trane Life Sciences. * Employ industry knowledge and business acumen to ... optimization a plus. * Proven experience achieving high-level sales results in environment ...
Sr. Manager, Sales Ecommerce
Indianapolis, IN · On-site
$103K - $163K/yr
Lead full-funnel strategy across paid search, social, email, and online partners * Drive retail media performance across partner platforms SEO & Digital Shelf * Own SEO strategy and organic growth
Sr. Manager, Sales Ecommerce
Indianapolis, IN · On-site
$103K - $163K/yr
Lead full-funnel strategy across paid search, social, email, and online partners * Drive retail media performance across partner platforms SEO & Digital Shelf * Own SEO strategy and organic growth
... funnel * Oversee website performance including functionality, content, SEO, and conversion optimization to drive lead generation and user experience Marketing Automation & Systems * Own and optimize ...
... funnel * Oversee website performance including functionality, content, SEO, and conversion optimization to drive lead generation and user experience Marketing Automation & Systems * Own and optimize ...
$85K - $110K/yr
... funnel trading * Facilitate communication and workflow to achieve cohesive campaign execution * Promote a unified approach to data analysis, audience targeting, and media optimization * Monitor ...
$85K - $110K/yr
... funnel trading * Facilitate communication and workflow to achieve cohesive campaign execution * Promote a unified approach to data analysis, audience targeting, and media optimization * Monitor ...
... funnel * Oversee website performance including functionality, content, SEO, and conversion optimization to drive lead generation and user experience Marketing Automation & Systems * Own and optimize ...
... funnel * Oversee website performance including functionality, content, SEO, and conversion optimization to drive lead generation and user experience Marketing Automation & Systems * Own and optimize ...
Director, Influencer Marketing
$80K - $160K/yr
... on, full-funnel creator ecosystem spanning awareness, consideration and conversion * Lead and ... Oversee the content supply chain, ensuring influencer-generated content is optimized, repurposed ...
Director, Influencer Marketing
$80K - $160K/yr
... on, full-funnel creator ecosystem spanning awareness, consideration and conversion * Lead and ... Oversee the content supply chain, ensuring influencer-generated content is optimized, repurposed ...
Director, Influencer Marketing
Indianapolis, IN · On-site
$80K - $160K/yr
... on, full-funnel creator ecosystem spanning awareness, consideration and conversion * Lead and ... Oversee the content supply chain, ensuring influencer-generated content is optimized, repurposed ...
Director, Influencer Marketing
Indianapolis, IN · On-site
$80K - $160K/yr
... on, full-funnel creator ecosystem spanning awareness, consideration and conversion * Lead and ... Oversee the content supply chain, ensuring influencer-generated content is optimized, repurposed ...
Director, Influencer Marketing
$80K - $160K/yr
... on, full-funnel creator ecosystem spanning awareness, consideration and conversion * Lead and ... Oversee the content supply chain, ensuring influencer-generated content is optimized, repurposed ...
Director, Influencer Marketing
$80K - $160K/yr
... on, full-funnel creator ecosystem spanning awareness, consideration and conversion * Lead and ... Oversee the content supply chain, ensuring influencer-generated content is optimized, repurposed ...
Funnel Optimization information
What are the key skills and qualifications needed to thrive as a Funnel Optimization Specialist, and why are they important?
What is funnel optimization?
What is the difference between Funnel Optimization vs Conversion Rate Optimization?
| Aspect | Funnel Optimization | Conversion Rate Optimization |
|---|---|---|
| Focus | Optimizing entire sales or marketing funnels from awareness to purchase | Improving the percentage of visitors who take a desired action on a specific page |
| Scope | Broader, includes multiple touchpoints and stages | More focused on specific pages or steps |
| Metrics | Funnel drop-off rates, lead generation, sales volume | Conversion rates, bounce rates, engagement metrics |
| Tools & Techniques | Customer journey analysis, A/B testing across funnel stages | A/B testing, user behavior analysis, heatmaps |
While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.
What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Full-time
Medical, Dental, Vision, Retirement, PTO
Posted 14 days ago
Wolters Kluwer rating
9.0
Based on 28 frontline employees who took The Breakroom Quiz
28th of 215 rated software companies
Job description
Aboutthe Opportunity
We are executing a commercial transformation in our EHS & ESG business unit which sells complex solutions to Fortune 500 companies navigating environmental reporting, process safety, and operational risk. This role owns the Pipeline to Bookings domain: the processes, tools, and governance that take an opportunity from qualified pipeline through close, quoting, and into the installed base.
Two strategic imperatives make this role uniquelyhigh impactright now. First, we are in the early stages of optimizing our forecasting process and need dedicated ownership to drive adoption and accuracy. Second, we are transitioning our product strategy from point solution sales to an integrated platform with AI orchestration, a shift that has direct implications for how we price, quote, and renew. If you are energizedby processcomplexity and commercial transformation, this role is for you.
What You Will Own
Pipeline Governance & Forecast Enablement
- Govern the opportunity management process, stage definitions, gating criteria, CRM field standards, revenue type classification, and closed-lost taxonomy building on existing frameworks and closing gaps.
- Own forecast enablement: drive adoption of the forecasting process, improve accuracy by incorporating deal health signals and risk factors, and build the cadence and data hygiene that gives Sales leadership confidence in the number.
CPQ, Deal Desk & Pricing Infrastructure
- Design and refine the technology-based Deal Desk workflow across CPQ, CRM, CLM, and ERP in partnership with Business Operations and technical teams. This includes the system logic, routing, and data flow that quoting, approvals, and contracting run on.
- Ownsuccessful adoption of optimized workflow, includingtraining and change management for Deal Desk processin Deal Desk/Business Operations, Sales, and leadership.
- Ownoperational design ofthe price book and product hierarchy in Salesforce CPQ designing a scalable architecture that supports the company's transition to an integrated platformmodel anddefining the customer migration process to move existing customers from legacy pricing to new structures.
- Serve as Business Process Owner for all P2B processes within the shared stack (Salesforce, Salesforce CPQ, SAP S/4HANA), translating business requirements for central IT, owning governance and process adherence, andleading changemanagement across Sales, Finance, and Business Operations.
Renewals & Revenue Protection
- Optimize renewals process to streamlined and automated as possible, implementing amendment-based processing, contract consolidation, and proactive workflows that reduce friction and protect incremental revenue.
- Connect renewals toaccounthierarchies, contact roles, and decision-maker records in Salesforce to eliminate blind spots at critical renewal moments.
- Define and track NRR and GRR as core performance metrics, building the operational discipline and reporting infrastructure required to protect and grow the installed base.
AI, Reporting & Cross-Functional Collaboration
- Actively leverage AI tools and agents to automate manual processes, surface deal health signals, and reduce administrative burden on Sales and Deal Desk, with a hands-on, curious approach to emerging tools.
- Partner with central IT to implement reliable P2B reporting; build ad hoc analysis to investigate deal velocity, pipeline health, and forecast variance; lead a regular P2B performance review cadence with Sales leadership.
- Work with the Business Operations team to drive adoption of quoting, renewal, and revenue recognition processes; collaborate with the Top of Funnel RevOps Manager on clean funnel hand-offs and with the Sales Enablement Manager on GTM motion implementation.
What We're Looking For
Required
- 5+ years in Revenue Operations or Sales Operations with clear ownership of pipeline management, quoting, or renewals in a B2B environment.
- Hands-on proficiency with Salesforce CRM and Salesforce CPQ price book management, quoting workflows, and deal structuring in a business process capacity (system administration managed by central IT).
- Experience owning a renewals process including automation, contract consolidation, and NRR/GRR performance management.
- Proven ability to govern pipeline processes, enable forecasting adoption, and drive CRM data quality across asalesorganization.
- Experience owning technology-based Deal Desk workflows across CPQ, CRM, CLM, or ERP systems - including cross-functional workflow refinementandchange management for process improvements distinct from hands-on deal execution.
- Proven Business Process Owner in a matrixed organization influencing without authority, driving change management, and holding teams accountable.
- Appetite and aptitude for AI tools and agents: hands-on experience or a clear track record of rapidly adopting emerging tools to improve operational efficiency.
- Comfortable building structure in ambiguity doesn't wait for perfect conditions to move.
Preferred
- Experience with Clari for forecasting and pipeline inspection.
- Familiarity with ERP-to-CRM integration, understanding how ERP data flows inform CPQ configuration, revenue recognition, and financial reporting alignment.
- Experience with Salesforce Revenue Cloud, an emerging platform with limited market adoption; exposure or genuine curiosity is a meaningful differentiator.
- Experience managing pricing model migrations or customer transitions to new commercial structures.
- Background in complex enterprise B2B with long sales cycles, mixed subscription and professional services revenue, and multi-stakeholder buying committees.
- Exposure to EHS, ESG, sustainability, or industrial/process safety software markets.
Why This Role, Why Now
The Pipeline to Bookings domain sits at the intersection of our most urgent priorities: improving forecast reliability, enabling a product strategy shift that changes how we price and sell, and protecting the renewal revenue that funds our growth. Four RevOps roles are being hired concurrently, this is a team being built, not a backfill, with executive sponsorship and a clear mandate to transform.
This role is part of a newly formed Revenue Operations function within the EHS & ESG Business Unit, built to support a comprehensive commercial transformation.
Our Interview PracticesTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
$98,500.00 - $172,700.00 USDThis role is eligible for Bonus.Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Additional Information:Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
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