ZipRecruiter

Log In

1

Funnel Optimization Jobs in Indiana (NOW HIRING)

Kem Krest

Digital Marketing Manager

Elkhart, IN · On-site +1

... funnel * Continuously optimize digital performance , including SEO, GEO, paid search, and paid social, to maximize reach, engagement, and return on investment * Elevate the website experience ...

Lean Layer

RevOps BI Architect

Brazil, IN · On-site

Create reporting for pipeline, funnel, marketing performance, and revenue analytics * Develop ... Performance & Optimization: * Optimize BI queries, explores, and derived tables to improve ...

coty

$85K - $110K/yr

... funnel trading * Facilitate communication and workflow to achieve cohesive campaign execution * Promote a unified approach to data analysis, audience targeting, and media optimization * Monitor ...

next page

Showing results 1-20

All JobsFunnel Optimization JobsFunnel Optimization Jobs in Indiana

Funnel Optimization information

What are the key skills and qualifications needed to thrive as a Funnel Optimization Specialist, and why are they important?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What is funnel optimization?

Funnel optimization is the process used by funnel optimization specialists to improve the efficiency of a sales or marketing funnel, increasing conversion rates at each stage. It involves analyzing user behavior, testing different strategies, and using tools like analytics platforms to identify and address drop-off points, ultimately maximizing revenue and customer acquisition.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.

Is digital funnel real or fake?

A digital funnel is a real marketing strategy used by funnel optimization professionals to guide potential customers through a series of online steps toward a conversion. It involves tools like analytics, landing pages, and email campaigns to improve sales and lead generation. The effectiveness depends on proper design, testing, and data analysis.

What job makes $10,000 a month without a degree?

A funnel optimization specialist can earn $10,000 or more per month by improving sales funnels for online businesses. Success in this role depends on skills in digital marketing, analytics, and conversion rate optimization, often gained through self-education or certifications rather than a formal degree.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically Chief Marketing Officers (CMOs) and senior marketing executives, with salaries often exceeding six figures and reaching into the high hundreds of thousands or more for experienced professionals in large organizations. These positions require strategic leadership, extensive experience, and often advanced degrees or certifications in marketing or business management.
What are popular job titles related to Funnel Optimization jobs in Indiana? For Funnel Optimization jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Funnel Optimization jobs in Indiana look for? The top searched job categories for Funnel Optimization jobs in Indiana are:
What cities in Indiana are hiring for Funnel Optimization jobs? Cities in Indiana with the most Funnel Optimization job openings:
Funnel Optimization jobs near you

Marketing & Brand Manager

S&K Building Services

Indianapolis, IN • On-site

$50K - $80K/yr

Full-time

Posted 15 days ago

Job description

Position Summary
S&K Building Services is looking for a driven, digitally fluent Marketing & Branding Manager to build, scale, and own our entire marketing presence from the ground up.
This is a high-impact, high-ownership role where strategy meets execution. From Google Business Profiles and paid advertising to SEO, social media, website management, lead generation, and content creation-you'll be at the center of it all, shaping how S&K shows up in every market we serve.
We're looking for someone who's energized by building something meaningful, thrives in a hands-on environment, and is confident operating with autonomy while collaborating closely with branch leaders and senior leadership.
What You'll Own & Drive
Dominate Local Presence (21 Markets)
Take full control of our Google Business ecosystem across 21 locations and 15 brands:
  • Fully optimize and elevate every profile - from visibility to conversion
  • Launch coordinated weekly content across all markets
  • Build a centralized system for scale and consistency
  • Track and report performance across impressions, calls, and discovery
Build a High-Performing Paid Engine
Drive demand and revenue through strategic digital advertising:
  • Launch and optimize Google Search + Local Service Ads (Google Guaranteed)
  • Target key decision-makers via LinkedIn campaigns
  • Own budget strategy and performance reporting (CPL, CPC, ROAS)
  • Continuously test, iterate, and scale what works
Lead SEO & Own the Search Strategy
Turn S&K into a search powerhouse:
  • Execute a full technical SEO overhaul
  • Build city-specific strategies across all 21 markets
  • Create high-value landing pages for priority services
  • Implement advanced schema and AI-search-ready content
  • Publish ongoing thought leadership and industry content
Create a Bold, Consistent Social Presence
Bring every brand to life across platforms:
  • Launch and manage LinkedIn, Facebook, and Instagram for all brands
  • Deliver high-frequency, platform-native content (Reels, carousels, before/after)
  • Maintain rapid engagement standards across all channels
  • Build a recognizable, consistent voice across 15 brands
Own the Website Experience
Transform skbuildingservices.com into a conversion machine:
  • Build high-impact service pages and city landing pages
  • Optimize for performance, speed, mobile, and SEO
  • Ensure every page is built to convert - clear, compelling, and measurable
Fuel Lead Generation & Growth
Create a predictable inbound pipeline:
  • Implement full-funnel tracking and attribution
  • Optimize landing pages with trust signals and client proof (CBRE, JLL, Colliers)
  • Deliver clear, data-driven reporting to leadership
Tell the Story Through Content
Lead all content creation across digital and print:
  • Develop compelling sales materials and brand collateral
  • Capture and produce jobsite video content
  • Write powerful, conversion-focused web and marketing copy
  • Highlight success through case studies and storytelling
Strengthen Internal Alignment
Be the connector across teams and markets:
  • Deliver monthly updates on wins, campaigns, and initiatives
  • Build a shared content library and brand toolkit
  • Empower local teams with ready-to-use templates and assets
  • Support leadership communications across growth and expansion
What It Takes to Win in This Role
You're someone who:
  • Thrives in ownership and autonomy
  • Can manage complexity across multiple brands and markets
  • Brings hands-on expertise in SEO, paid media, and digital platforms
  • Is both strategic and execution-focused
  • Loves building systems, not just maintaining them
Why This Role Matters
This role is about more than marketing - it's about building the engine that fuels S&K's next phase of growth.
You'll have the opportunity to:
  • Shape how the company shows up in every market
  • Drive measurable revenue impact
  • Create consistency across a growing portfolio of brands
  • Partner directly with leadership on company-wide strategy
Qualifications
Required
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field
  • 3 years minimum of hands-on digital marketing experience with multi-location or multi-brand ownership
  • Google Ads and Google Analytics 4 certifications or affluency in system
  • Proven local SEO experience - GBP setup and optimization, city-level keyword strategy, schema markup
  • Hands-on WordPress management, LinkedIn Campaign Manager, and Meta Business Suite experience
  • Self-directed, highly organized, and comfortable owning multiple programs simultaneously across 19 markets
Preferred
  • Semrush, Ahrefs, Birdeye/Podium/NiceJob, or CallRail experience
  • Prior experience unifying digital marketing across multiple acquired regional brands
  • Basic video editing and on-site content capture capability

Apply