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Funnel Optimization Jobs in Indiana (NOW HIRING)

ASM Global

Ecommerce Manager | LGM

Indianapolis, IN · On-site

... funnel are crucial, and strong collaboration skills are a must to deliver results on some of the ... A key delivery of this role is the total ownership of the website - optimizing and trading to ...

Indiana University

Graphic Designer

Bloomington, IN · On-site

... full funnel enrollment marketing efforts and effectively communicate the value of Kelley to a ... Designs visuals optimized for various social media platforms (Instagram, LinkedIn, Facebook, X, etc ...

Flexera

... optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into ... Funnel market insights, competitive intelligence and solution feedback into Product Management to ...

ASM Global

Ecommerce Manager | LGM

Indianapolis, IN · On-site

... funnel are crucial, and strong collaboration skills area mustto deliver results on some of the ... Manage website optimization plans, audience targeting, online use case formulation and execution

Dover Corporation

Lead Generation Specialist

Madison, IN · On-site

$75K - $80K/yr

Qualify incoming leads to determine placement in the marketing funnel. * Assist in the development ... Knowledge of SEO/SEM KEY DOVER COMPETENCIES: * Builds and Manages Collaborative Relationships:

gannett

Account Executive

Evansville, IN · On-site

... funnel. You'll partner with clients to understand their goals, build strategies that combine ... Stay engaged post-sale through reporting, optimization, and performance conversations that support ...

gannett

Account Executive

Evansville, IN

... funnel. You'll partner with clients to understand their goals, build strategies that combine ... Stay engaged post-sale through reporting, optimization, and performance conversations that support ...

gannett

Account Executive

Henderson, KY · On-site

... funnel. You'll partner with clients to understand their goals, build strategies that combine ... Stay engaged post-sale through reporting, optimization, and performance conversations that support ...

gannett

Account Executive

Evansville, IN

... funnel. You'll partner with clients to understand their goals, build strategies that combine ... Stay engaged post-sale through reporting, optimization, and performance conversations that support ...

gannett

Account Executive

Evansville, IN · On-site

... funnel. You'll partner with clients to understand their goals, build strategies that combine ... Stay engaged post-sale through reporting, optimization, and performance conversations that support ...

gannett

Account Executive

Evansville, IN · On-site

... funnel. You'll partner with clients to understand their goals, build strategies that combine ... Stay engaged post-sale through reporting, optimization, and performance conversations that support ...

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Funnel Optimization information

What are the key skills and qualifications needed to thrive as a Funnel Optimization Specialist, and why are they important?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.
What are popular job titles related to Funnel Optimization jobs in Indiana? For Funnel Optimization jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Funnel Optimization jobs in Indiana look for? The top searched job categories for Funnel Optimization jobs in Indiana are:
What cities in Indiana are hiring for Funnel Optimization jobs? Cities in Indiana with the most Funnel Optimization job openings:
Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in Indiana as of July 2026, with employment types broken down into 92% Full Time, 5% Part Time, and 3% Contract. Highlights an 76% Physical, 4% Hybrid, and 20% Remote job distribution.
Ecommerce Manager | LGM

Ecommerce Manager | LGM

ASM Global

Indianapolis, IN • On-site

Full-time

Posted 10 days ago

ASM Global rating

6.6

Company rating: 6.6 out of 10

Based on 82 frontline employees who took The Breakroom Quiz

117th of 218 rated facilities management

Job description

LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!
THE ROLE
The Ecommerce Manager is an experienced, analytical thinker prepared to lead the day to day operating of official ecommerce websites for Legends International Retail Partners, Clubs, and Events within the growing portfolio.
The key objective of the role is to deliver profitable websites via strong user journeys focusing on customer experiences tailored to each of our world class partners. Driving continual improvements on each site to increase customer engagement and the conversion funnel are crucial, and strong collaboration skills are a must to deliver results on some of the world's most well known ecommerce websites.
A key delivery of this role is the total ownership of the website - optimizing and trading to deliver maximum conversion and revenue. They will be responsible for all the content across the websites, ensuring they are updated and maintained in a timely manner. They will collaborate on development of quarterly forecasts and be responsible for driving actions to achieve those targets.
They will be an influencing voice in trading decisions, marketing campaigns, and content direction on the relevant partner channels in collaboration with all key internal and external stakeholders.
KEY RESPONSIBILITIES
  • Primary responsibilities for the Ecommerce Manager are as follows:

  • Oversee the overall success of partner ecommerce websites within the assigned portfolio

  • Meet with partners regularly, manage the overall partner relationship, and execute on ad hoc requests

  • Influence buying, stock management, and merchandising decisions through analytics expertise

  • Consistently improve the customer journey and optimize the conversion rate throughout partner websites through close collaboration with the design and development teams

  • Maximize revenue through diligent management of the products/categories/campaigns across the partner websites

  • Serve as the voice of the partner internally; understand and maintain brand integrity

  • Lead product stakeholders to develop accurate and clear photography and copy details of each product to maximize conversion

  • Ensure that the website layout and content is consistent, conforms with the brand and style guidelines of our Partners/Clubs/Events, and aligns with industry best practices

  • Obtain necessary approvals both internally and through the necessary partners

  • Manage relationships with third party application providers to ensure effective utilization of tools tailored to partner websites

  • Monitor performance of the websites and report through development and refinement of KPIs

  • Manage website optimization plans, audience targeting, online use case formulation and execution

  • Support the performance marketing team in efforts such as PPC, SEO, Display, Affiliates and push; ensure that campaigns are formulated and delivered in accordance with partner objectives

  • Validate testing of new changes before live implementation

  • Support VP Int Ecom in the setting of the roadmap and delivery of new features on the ecommerce websites and creation of strategies to drive and convert traffic in order to maximize revenue against commercial targets

  • Challenge up by guiding evaluation and adoption of new ecommerce technologies and enhancements; experience with headless e-commerce a plus

  • Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the websites

  • Lead change and adapt service offerings to the dynamic needs of our partners; familiarity with sports a plus

  • Other duties and projects as assigned and directed by the Senior Ecommerce Trading Director

QUALIFICATIONS & SKILLS
  • To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • A minimum of 5 years operating one or more retail ecommerce websites, preferably within sports, entertainment, or another relevant industry

  • Bachelor's degree or equivalent combination of education and related experience

  • Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization

  • Demonstrated understanding of analytics, shopping cart platforms, and relevant e-commerce industry standard tools

  • Demonstrated ability to collaborate across teams and lead content and marketing decisions by conveying impact to the bottom line

  • Familiarity with website management and UX software and processes

  • Passion for ecommerce and its ability to drive results for world renown brands

  • Excellent influencing skills to support needs of the internal and external stakeholder teams at every level

  • Excellent written and oral communication skills

  • Detail-oriented and extremely organized with the ability to multi-task and project manage

  • Proficient with UX methodology and practices

  • Excellent Microsoft Word, Excel, and PowerPoint core skills

  • Must be available to work occasional extended hours such as nights, weekends, and holidays as business needs require and in a team environment with internal and external stakeholders across many international platforms and countries; travel up to 10%

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
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About ASM Global

Sourced by ZipRecruiter

ASM Global was formed in October 2019 from the merger of AEG Facilities, the global innovator in live entertainment venues, and SMG, the gold standard in event management. ASM Global is a venue management powerhouse that spans five continents, 14 countries and more than 300 of the world's most prestigious arenas, stadiums, convention and exhibit centers, and performing arts venues. As the world's most trusted venue manager, ASM Global provides venue strategy and management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services. Among the venues in our portfolio are landmark facilities such as McCormick Place & Soldier Field in Chicago, the Los Angeles Convention Center, Tele2 Arena in Stockholm, the Mercedes-Benz Superdome in New Orleans, the Shenzhen World Exhibition and Conference Centre in Shenzhen, China and Van Andel Arena, DeVos Place & DeVos Performance Hall in Grand Rapids, Michigan. ASM Global also offers food and beverage operations through its concessions and catering companies.

Industry

Arts, entertainment, and recreation

Company size

10,000+ Employees

Headquarters location

Los Angeles, CA, US

Year founded

2019

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