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Funnel Optimization Jobs in Indiana (NOW HIRING)

... funnel. You'll partner with clients to understand their goals, build strategies that combine ... Stay engaged post-sale through reporting, optimization, and performance conversations that support ...

... funnel. You'll partner with clients to understand their goals, build strategies that combine ... Stay engaged post-sale through reporting, optimization, and performance conversations that support ...

Paid Media Manager

Griffith, IN · On-site +1

$110K - $115K/yr

... budget optimization, and uncovering new opportunities for growth. Working closely with our CMO, ... Analyze campaign performance, attribution, and full-funnel metrics, using data to set priorities ...

Paid Media Manager

Griffith, IN · On-site

$110K - $115K/yr

... budget optimization, and uncovering new opportunities for growth. Working closely with our CMO, ... Analyze campaign performance, attribution, and full-funnel metrics, using data to set priorities ...

... and water sustainability while optimizing customer profitability, productivity, and asset ... funnel of prospects. Win (close) new, recurring, profitable competitive business to achieve ...

Partner with the Director of Marketing on SEO and content strategies that bring nonprofit leaders into the funnel. Who You Are You've spent 3-6 years in B2B product marketing, ideally in SaaS, and ...

Showing results 41-46

Funnel Optimization information

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are popular job titles related to Funnel Optimization jobs in Indiana?

For Funnel Optimization jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Funnel Optimization jobs in Indiana look for?

The top searched job categories for Funnel Optimization jobs in Indiana are:

What cities in Indiana are hiring for Funnel Optimization jobs?

Cities in Indiana with the most Funnel Optimization job openings:

Infographic showing various Funnel Optimization job openings in Indiana as of August 2026, with employment types broken down into 86% Full Time, 9% Part Time, and 5% Contract. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution.

Account Executive

gannett

Evansville, IN • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 16 days ago


Gannett rating

7.2

Company rating: 7.2 out of 10

Based on 37 frontline employees who took The Breakroom Quiz

45th of 78 rated media


Job description

Account Executive – Outside Sales  

Territory-Based | Client-Facing Market Role 

Company: LocaliQ, powered by the USA TODAY Network 

Location: Outside Sales, territory-based role in Evansville, Indiana and surrounding region.  

About LocaliQ 

At LocaliQ, part of USA TODAY Co., we help businesses grow by bringing together advanced marketing technology, trusted audience reach, and the expertise to turn it into results. In this role, you’ll work at the intersection of digital marketing and one of the most trusted media networks in the country—helping businesses connect with customers across the full marketing funnel. 

You’ll partner with clients to understand their goals, build strategies that combine performance-driven digital solutions with the reach of the USA TODAY Network, and deliver measurable outcomes. This is an opportunity to be part of a team that doesn’t just sell products. We bring together the right mix of solutions to drive real business growth. 

About the Role 

Our Account Executive role is a consultative, relationship-driven sales position for someone who loves owning the full sales cycle—from net-new prospecting through long-term account growth—and who thrives in both hunting and managing client relationships

In this role, you will actively hunt for net-new business, while also managing, growing, and expanding an ongoing book of clients. You’ll create tailored marketing strategies, guide businesses from first conversation through ongoing performance discussions, and continually identify opportunities to deepen partnerships over time. You’ll act as a trusted marketing partner—not a transactional seller—balancing new business development with retention, upsell, and account expansion to drive long-term client value. 

Our Account Executive role is partnered with a post-sales team that manages campaign performance, optimizes results, and prepares reporting. Additional support resources are available, including the Data and Insights team, Client Strategists, and other product-specific resources. 

In your first 90 days, you’ll gain confidence in LocaliQ’s solutions, tools, and sales approach while building meaningful prospecting and discovery habits. By the end of this period, you’ll be owning your territory and sales cycle end-to-end, with the support and coaching needed to set you up for long-term success. 

Why This Role Stands Out: 

  • Competitive base salary with uncapped commission and strong earning potential  
  • President’s Club, contests, and recognition programs for top performers 
  • Consultativefull-cycle sales role with ownership from first conversation through long-term account growth 
  • Hybrid flexibility with autonomy to manage your schedule and territory  
  • Strong onboarding, coaching, and sales enablement to support a successful ramp
  • Access to an extensive mix of digital and traditional marketing solutions, enabling consultative, end-to-end strategies tailored to each client’s growth objectives
  • Career progression into senior sales and leadership role
  • Backed by marketing expertise, post-sale specialists, and industry-leading tools 

What You Will Do 

  • Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.
  • Manage and grow a territory by balancing new business development, client retention, and account expansion.
  • Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.
  • Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
  • Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.
  • Partner with internal account management, creative, and strategy teams to support strong client outcomes.
  • Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth. 

Qualifications 

  • 2+ years of B2B sales experience with success in new business development, account growth, or business development roles 
  • Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close. 
  • Strong prospecting skills across phone, email, social, networking, and relationship-based outreach. 
  • Experience using CRM and sales tools with disciplined pipeline management and follow-up. 
  • Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).
  • Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders.
  • Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity.
  • Valid driver’s license and vehicle insurance

Who Thrives Here

High performers in this role are resilient, self-motivated, and competitive, with a strong drive to outperform and continuously take on greater impact. They are coachable and highly self-directed, comfortable initiating outreach, staying organized, asking thoughtful questions, and using data and tools to work efficiently. Energized by real-time results, they handle rejection well and maintain full ownership of their performance and trajectory. 

Benefits 

We believe high performance should be recognized and supported through compensation, development, and real opportunity to grow your skills. 

  • Competitive base salary + Uncapped commission opportunity  
  • Career progression opportunities  
  • Flexibility and autonomy in a hybrid/remote work environment 
  • High-performance culture with recognition, incentives
  • Comprehensive health coverage options including dental and vision  
  • Generous PTO, including paid holidays  
  • 401K with match
  • Expense reimbursement  
  • Structured onboarding to get you ramped fast  
  • Ongoing coaching from experienced leaders  
  • Access to industry-leading tools, resources, and marketing expertise 

Step into a territory where you can own the full sales cycle, bring smart marketing solutions to the table, and be recognized for the results you deliver. If you’re ready to grow your career and be part of a high-performing team, we encourage you to apply.  #LI-SD1  #LI-Hybrid


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