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Funnel Optimization Jobs in New York (NOW HIRING)

BluZinc

Director Conversion Rate Optimization Marketing

NY · On-site +1

$180K - $200K/yr

Funnel Optimization: Design, test, and optimize the entire online sales funnel to maximize conversion rates, average order value (AOV), and lifetime value (LTV). * Customer Acquisition: Help the VP ...

Trafilea

Director of Acquisition

New York, NY · On-site +1

By combining strong creative strategy, funnel optimization, and media leadership (budget allocation, attribution, and testing), this person will ensure profitable growth and long-term customer value.

Postman

SEO Manager

New York, NY

$161K - $180K/yr

Ensure organic content supports the full funnel - from first discovery to deal acceleration. PLG ... Technical SEO & Site Health * Own technical SEO execution across Postman's web properties ...

Postman

SEO Manager

New York, NY · On-site

Ensure organic content supports the full funnel - from first discovery to deal acceleration. PLG ... Technical SEO & Site Health * Own technical SEO execution across Postman's web properties ...

Solve Intelligence

Growth Engineer

New York, NY · On-site

$100K - $250K/yr

Top-of-funnel optimization: Come up with novel ways to build top-of-funnel pipeline, and run creative experiments to build top-of-funnel (embed product features in SEO blog posts, track the ...

Solve Intelligence, Inc

Growth Engineer

New York, NY · On-site

$100K - $250K/yr

Top-of-funnel optimization: Come up with novel ways to build top-of-funnel pipeline, and run creative experiments to build top-of-funnel (embed product features in SEO blog posts, track the ...

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Funnel Optimization information

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are popular job titles related to Funnel Optimization jobs in New York?

For Funnel Optimization jobs in New York, the most frequently searched job titles are:

What job categories do people searching Funnel Optimization jobs in New York look for?

The top searched job categories for Funnel Optimization jobs in New York are:

What cities in New York are hiring for Funnel Optimization jobs?

Cities in New York with the most Funnel Optimization job openings:

Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in New York as of June 2026, with employment types broken down into 96% Full Time, 1% Part Time, and 3% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution.

Director Conversion Rate Optimization Marketing

BluZinc

NY • On-site, Remote

$180K - $200K/yr

Other

Re-posted 26 days ago

Job description


Director Conversion Rate Optimization (eCommerce Digital Marketing, CRO, Data Analytics) USA Remote job opening for an individual who has been part of the growth of a $50MM-$300MM+ range in revenue size D2C/B2C digital marketplace consumer goods or services company.Our client is starting with B2B Retail however that is a nice to have knowledge, rather than the mandatory B2C/D2C digital marketplace, online customer acquisition, sales and retention funnels, direct response advertising and marketing.
Expertise in Optimizely and/or Montetate is mandatory.Those from eLearning and Online Training Courses companies are highly sought after.
If you are interested in health, wellness, fitness, sports, this job might be the best you've ever had (many of our clients are within those industries this GTM and very online Operating Model).
You personally, as Director of this team who are your internal specialist CRO team, have done this before in the above type of company:
  • Funnel Optimization: Design, test, and optimize the entire online sales funnel to maximize conversion rates, average order value (AOV), and lifetime value (LTV).
  • Customer Acquisition: Help the VP Customer Acquisition and their internal team, develop and execute multi-channel strategies (PPC, social media, email marketing, SEO, affiliate marketing) to attract qualified leads.
  • Data-Driven Decisions: Leverage analytics tools to monitor performance, uncover insights, and implement data-backed improvements.
  • Creative Video Sales Letters / long form content: Work the amazing Creative Director and the excellent in-house team of Video Editors
  • Collaboration: Work cross-functionally with product, content, tech, and creative teams to drive growth initiatives.
  • Team Leadership: Build and manage a small team or work with agencies as needed to meet strategic goals.
    Please include your strongest tech stack on your resume eg optimisation testing tools, analytics, business intelligence and KPIs such as AOV/LTV growth stats ideally in %/$.
    BONUS: In addition to the above, you have also successfully developed strategies for the B2B/Major Retail Stores either Brick and Motor, Digital Displays, and/or their Digital Marketplaces to sell from their web/social/email properties or your companies

    • Next Steps:
    If you meet the above criteria and are interested in this exceptional opportunity, please apply. Jonathan Pearson, CEO of BluZinc, will review your application and arrange a call with you, provided your career history aligns with this unique role.
    Take the next step to elevate your career and make an extraordinary impact.

    Apply