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Funnel Optimization Jobs in New York (NOW HIRING)

BluZinc

Director Conversion Rate Optimization Marketing

NY · On-site +1

$180K - $200K/yr

Funnel Optimization: Design, test, and optimize the entire online sales funnel to maximize conversion rates, average order value (AOV), and lifetime value (LTV). * Customer Acquisition: Help the VP ...

Solve Intelligence

Growth Engineer

Manhattan, NY · On-site

Come up with novel ways to build top-of-funnel pipeline, and run creative experiments to build top-of-funnel (embed product features in SEO blog posts, track the performance of our paid ads ...

Postman

SEO Manager

New York, NY

$161K - $180K/yr

Ensure organic content supports the full funnel - from first discovery to deal acceleration. PLG ... Technical SEO & Site Health * Own technical SEO execution across Postman's web properties ...

Trafilea

Director of Acquisition

New York, NY · On-site +1

By combining strong creative strategy, funnel optimization, and media leadership (budget allocation, attribution, and testing), this person will ensure profitable growth and long-term customer value.

Postman

SEO Manager

New York, NY · On-site

Ensure organic content supports the full funnel - from first discovery to deal acceleration. PLG ... Technical SEO & Site Health * Own technical SEO execution across Postman's web properties ...

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Funnel Optimization information

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.
What are popular job titles related to Funnel Optimization jobs in New York? For Funnel Optimization jobs in New York, the most frequently searched job titles are:
What job categories do people searching Funnel Optimization jobs in New York look for? The top searched job categories for Funnel Optimization jobs in New York are:
What cities in New York are hiring for Funnel Optimization jobs? Cities in New York with the most Funnel Optimization job openings:
Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in New York as of June 2026, with employment types broken down into 96% Full Time, 1% Part Time, and 3% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution.

Director, Conversion Rate Optimization (CRO)

LifeMD, Inc.

Manhattan, NY • On-site

$170 - $210/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

Job description

LifeMD is a leading provider of virtual primary care, telehealth, and specialized treatment programs serving hundreds of thousands of patients nationwide. Our vertically integrated platform combines 50-state licensed providers, in-house pharmacy and lab integrations, and proprietary technology that enables safe, high-quality, and affordable care.

At the heart of this transformation is our team of developers, engineers, and tech innovators building state-of-the-art systems that make healthcare smarter, faster, and more accessible. From architecting scalable backend systems to crafting intuitive user experiences, we are pushing boundaries every day.

Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company — it's a tech company revolutionizing healthcare.

About the Role

We're hiring a Director of CRO to own the conversion engine that turns visits into patients. LifeMD invests significantly in paid and organic acquisition across weight management, men's health, and women's health, and this role is accountable for making every one of those visits count. You'll own landing page and funnel optimization, and offer testing across our brands, building a rigorous, high-velocity experimentation program with direct, measurable impact on revenue and customer acquisition cost.

You'll report to the Senior Director of Growth within our Growth organization, led by our GM & SVP of Growth and partner closely with the CMO.

Responsibilities
  • Own conversion rates and funnel performance across all acquisition landing pages, flows, and checkout experiences for LifeMD’s brands
  • Build and run a high-velocity experimentation program: prioritized roadmap, hypothesis frameworks, A/B and multivariate testing, and rigorous statistical evaluation
  • Lead offer strategy and testing (pricing presentation, bundles, trials, and promotions) in partnership with the Director of Product & Pricing
  • Partner with Web Creative and engineering to ship landing pages and funnel improvements quickly, balancing speed with quality and compliance
  • Develop deep funnel analytics: identify drop-off points, segment-level conversion behavior, and opportunities across paid search, paid social, TV/CTV, and organic traffic
  • Align testing with paid media teams so creative, targeting, and landing experiences work as one system, improving CAC and ROAS across channels
  • Establish CRO best practices, tooling, and documentation; hire and develop a team as the function scales
Qualifications
  • 8+ years in CRO, growth, or funnel optimization with direct ownership of conversion outcomes at a high-volume DTC or subscription business
  • A track record of measurable wins: you can speak concretely about tests you ran, effect sizes, and revenue impact
  • Expert command of experimentation methodology, including statistical significance, power analysis, sequential testing pitfalls, and experiment design
  • Hands‑on proficiency with testing and analytics tools (e.g., Optimizely, VWO, GA4, Amplitude, Heap) and landing page platforms
  • Strong cross‑functional muscle; you’ve worked effectively with paid media, creative, engineering, and analytics teams
  • Comfort operating in a regulated category where compliance shapes what and how you test
Nice to Have
  • Experience in telehealth, healthcare, insurance, or another regulated conversion funnel
  • Familiarity with offer/pricing testing in subscription models
  • SQL skills and experience building funnel dashboards
Benefits
  • Salary Range: $170,000 - $210,000 + plus annual bonus and equity (DOE)
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Unlimited Paid Time Off
  • Commuter Benefits
  • Paid Holidays
  • Short Term Disability
  • Training & Development
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