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Funnel Optimization Jobs in New York (NOW HIRING)

1Kosmos Inc.

BDR Manager

Edison, NJ · On-site

$100 - $170/hr

Metrics & Funnel Optimization:Track and analyze key performance indicators to continuallyoptimizeprogram ROI. * Pipeline Hygiene & Qualification:Enforce strict qualification frameworks (e.g.BANT) and ...

1Kosmos

BDR Manager

Edison, NJ · On-site

Metrics & Funnel Optimization: Track and analyze key performance indicators to continually optimize program ROI. * Pipeline Hygiene & Qualification: Enforce strict qualification frameworks (e.g. BANT ...

1Kosmos

BDR Manager

Edison, NJ · On-site

Metrics & Funnel Optimization: Track and analyze key performance indicators to continually optimize program ROI. * Pipeline Hygiene & Qualification: Enforce strict qualification frameworks (e.g. BANT ...

1Kosmos

BDR Manager

Edison, NJ

Metrics & Funnel Optimization: Track and analyze key performance indicators to continually optimize program ROI. * Pipeline Hygiene & Qualification: Enforce strict qualification frameworks (e.g. BANT ...

Client Engagement Academy

Office Intern

Manhattan, NY · On-site

$16.50 - $22/hr

Funnel optimization * Landing page optimization * Web design HTML/CSS/Javascript * Customer service Education Requirements: None Additional Information Enjoy a flexible and friendly work environment ...

Client Engagement Academy

Office Intern

Manhattan, NY · On-site

$16.50 - $22/hr

Funnel optimization * Landing page optimization * Web design HTML/CSS/Javascript * Customer service Education Requirements: None Additional Information Enjoy a flexible and friendly work environment ...

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Funnel Optimization information

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are popular job titles related to Funnel Optimization jobs in New York?

For Funnel Optimization jobs in New York, the most frequently searched job titles are:

What job categories do people searching Funnel Optimization jobs in New York look for?

The top searched job categories for Funnel Optimization jobs in New York are:

What cities in New York are hiring for Funnel Optimization jobs?

Cities in New York with the most Funnel Optimization job openings:

Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in New York as of June 2026, with employment types broken down into 96% Full Time, 1% Part Time, and 3% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution.

Analyst, Paywall and Registration Strategy

Dow Jones

New York, NY

$65K - $80K/yr

Full-time

Medical, Retirement

Re-posted 6 days ago

Dow Jones rating

8.7

Company rating: 8.7 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

3rd of 19 rated publishing

Job description

Job Description:Dow Jones is seeking a results-oriented Paywall and Registration Strategy Analyst to drive organic audience monetization across Dow Jones media properties, including The Wall Street Journal, Barron's, and MarketWatch. This person will work collaboratively with teams across the organization, including Subscriptions Operations, Product, the Newsrooms, to implement robust audience conversion strategies that align with business objectives. The ideal candidate brings strong digital marketing and analytics expertise, understands audience behavior and funnel performance drivers, and thrives in fast-paced, test-and-learn environments.

Responsibilities:


  • Paywall & Audience Strategy: Support the development, execution, and optimization of paywall and audience monetization initiatives that balance audience engagement and subscription growth. Manage campaign setup, targeting, QA, operational execution, and tracking while ensuring a seamless user experience across the customer journey.
  • Registration Strategy: Support initiatives that increase audience engagement and grow the registrant-to-subscriber funnel. Optimize registration experiences and customer journeys to strengthen audience relationships, improve personalization, and create a stronger pipeline for subscriber conversion.
  • Funnel Optimization: Implement improvements throughout the audience funnel, from awareness to conversion, including testing and optimizing paywall and other marketing placements to maximize engagement and drive subscription growth.
  • Experimentation: Support the planning, execution, and analysis of A/B tests and optimization initiatives. Develop hypotheses informed by data and prior learnings and partner with stakeholders to implement successful strategies.
  • Reporting: Monitor key performance indicators and maintain always-on reporting to evaluate the effectiveness of audience monetization efforts. Analyze audience, content, and conversion trends to identify opportunities, diagnose issues, generate actionable insights, and support data-driven decision-making.
  • Cross-Functional Collaboration & Project Management: Partner closely with teams across Dow Jones to align priorities, coordinate launches, manage project timelines, and ensure the successful execution of audience monetization initiatives.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
  • Minimum of 1 year of experience in audience development, digital marketing, or a related role within the media or publishing industry.
  • Strong understanding of digital marketing principles, content distribution strategies, and audience segmentation.
  • Excellent analytical skills with the ability to interpret data and derive actionable insights.
  • Experience working with cross-functional teams to execute audience monetization strategies.
  • Strong project management skills with the ability to manage multiple initiatives and stakeholders concurrently.
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.
  • Knowledge of the media landscape, including emerging trends and platforms, is highly desirable.
  • Passion for journalism, news, and staying informed about current events.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Union roleBase Pay Range: $65,000 - $80,000

We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

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