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Funnel Optimization Jobs in Texas (NOW HIRING)

Dynatron

Demand Generation Manager

Richardson, TX

Pipeline Generation & Funnel Optimization * Design programs that move prospects efficiently through the marketing funnel from awareness to qualified sales opportunity. * Improve MQL-to-SQL conversion ...

Inizio Partners

Product Manager (Junior)

Houston, TX · Remote

A deep understanding of funnel optimization. Especially onboarding flows. * Demonstrated experience delivering delightful features at scale * The instinct to get on a whiteboard and explain your ...

Vogo

Group Product Manager

Dallas, TX · On-site

The ideal candidate brings strong consumer product instincts, deep funnel optimization experience, and a passion for building exceptional travel experiences. You are highly analytical, customer ...

Vogo

Group Product Manager

Dallas, TX · On-site +1

The ideal candidate brings strong consumer product instincts, deep funnel optimization experience, and a passion for building exceptional travel experiences. You are highly analytical, customer ...

Jobtailor

Senior Product Manager, SMB Growth

Austin, TX · On-site

$110 - $170/hr

Funnel Optimization * Experimentation Techniques * Retention Improvement * Monetization Strategies * Activation Metrics Soft Skills * Communication Skills * Collaboration * Cross-Functional ...

New

Cavender's

Vice President of Marketing

Tyler, TX

Strong understanding of customer acquisition, retention, and full-funnel optimization * Experience with customer segmentation, personalization strategies, and dynamic content across marketing ...

Bizee

Principal Growth Product Manager

Houston, TX · On-site +1

You've worked in e-commerce CRO, SaaS funnel optimization, or performance marketing analytics. * You've used AI tools to accelerate research synthesis, competitive analysis, or experiment ...

Bizee

Principal Growth Product Manager

Houston, TX · On-site

You've worked in e-commerce CRO, SaaS funnel optimization, or performance marketing analytics. * You've used AI tools to accelerate research synthesis, competitive analysis, or experiment ...

Exyte GmbH

The ideal candidate will be responsible for managing and optimizing our pipeline within Salesforce ... Working with the business acquisition team through the internal sales funnel cycle including ...

Mobile Link

Strategic Growth Manager (63559)

Sugar Land, TX · On-site

$85K - $104K/yr

Partner with Product, Marketing, Supply Chain, and Sales teams to launch growth experiments and seamlessly integrate successful distribution trials into core operations. • Funnel Optimization:

Exyte Group

Sales Funnel Manager

Dallas, TX · On-site

$111K/yr

The ideal candidate will be responsible for managing and optimizing our pipeline within Salesforce ... Working with the business acquisition team through the internal sales funnel cycle including ...

Cavender's

Vice President of Marketing

Tyler, TX · On-site

... full-funnel optimization • Experience with customer segmentation, personalization strategies, and dynamic content across marketing channels • Familiarity with marketing technology platforms ...

GAINSCO

AVP Direct to Consumer

Richardson, TX

Experience leading or playing a significant role in digital experimentation, including A/B testing, holdout groups, funnel optimization, and using results to inform business decisions. * Experience ...

GAINSCO

AVP Direct to Consumer

Richardson, TX · On-site

Experience leading or playing a significant role in digital experimentation, including A/B testing, holdout groups, funnel optimization, and using results to inform business decisions. * Experience ...

GAINSCO

AVP Direct to Consumer

Richardson, TX · On-site

Experience leading or playing a significant role in digital experimentation, including A/B testing, holdout groups, funnel optimization, and using results to inform business decisions. * Experience ...

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All JobsFunnel Optimization JobsFunnel Optimization Jobs in Texas

Funnel Optimization information

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.

What are popular job titles related to Funnel Optimization jobs in Texas?

For Funnel Optimization jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Funnel Optimization jobs in Texas look for?

The top searched job categories for Funnel Optimization jobs in Texas are:

What cities in Texas are hiring for Funnel Optimization jobs?

Cities in Texas with the most Funnel Optimization job openings:

Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in Texas as of June 2026, with employment types broken down into 96% Full Time, 1% Part Time, and 3% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution.

Demand Generation Manager

Dynatron Software

Richardson, TX • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Job description

About Dynatron
Dynatron is transforming the automotive service industry with intelligent SaaS solutions that drive measurable results for thousands of dealership service departments. Our analytics, automation, and AI-powered workflows help service leaders improve profitability, increase operational efficiency, and make smarter business decisions.
We're scaling rapidly, fueled by strong customer success, expanding product innovation, and growing market demand. As we continue to accelerate growth, demand generation plays a critical role in building predictable pipeline and driving revenue.The Opportunity
We're looking for a strategic, data-driven Demand Generation Manager to own pipeline generation across the customer acquisition funnel.
The Demand Gen Manager is responsible for generating new business marketing leads, moving them through the marketing funnel and converting them into sales leads. This role will own all the current Dynatron Demand Gen programs, including paid social, search, trade media, webinars, content syndication and will help develop new channels for lead growth. With a focus on marketing lead to sales lead conversion, this role will work closely with other Marketing team members to get the most out of all our programs.
What You'll DoDemand Generation Strategy
  • Own Dynatron's demand generation strategy across paid, owned, and earned channels.
  • Develop integrated campaigns that generate qualified pipeline aligned to revenue goals.
  • Identify, test, and scale new acquisition channels that improve lead quality and marketing efficiency.
  • Continuously optimize channel performance through experimentation, measurement, and iteration.
Pipeline Generation & Funnel Optimization
  • Design programs that move prospects efficiently through the marketing funnel from awareness to qualified sales opportunity.
  • Improve MQL-to-SQL conversion through thoughtful nurturing strategies and campaign optimization.
  • Partner closely with the SDR team to improve lead quality, outreach sequencing, and conversion performance.
  • Analyze funnel performance to identify friction points and opportunities for increased pipeline velocity.
Cross-Functional Partnership
  • Collaborate with Brand, Content, Product Marketing, and Creative teams to develop compelling campaign assets and landing pages.
  • Partner with Sales, SDRs, Customer Success, and Marketing Operations to ensure alignment on messaging, lead quality, and campaign performance.
  • Work with external agencies and strategic partners to expand campaign execution and accelerate testing.
Performance Measurement & Optimization
  • Monitor, analyze, and report on campaign performance across all acquisition channels.
  • Manage demand generation budgets to maximize return on investment.
  • Track and improve key growth metrics, including MQLs, SQLs, conversion rates, CAC, ROAS, and pipeline contribution.
  • Build a culture of experimentation through ongoing A/B testing and data-driven optimization.
What You Bring
Demand Generation Expertise
  • 5+ years experience in Marketing Demand Gen in B2B high growth SaaS
  • Experience partnering with outside agencies to accelerate testing and execution
  • Experience with content syndication platforms, trade media, and association marketing
  • Experience with Google Adwords, Google Analytics, Facebook Ads & LinkedIn Ads
  • Familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.
  • Experience managing marketing campaign budgets
  • Understanding of lead funnels, comfortable using the language of ROI, ROAS, CAC
  • Experience with Hubspot required
  • Experience with SFDC required, experience with SugarCRM preferred
  • Experience with WordPress, basic HTML, Zapier, Typeform preferred
  • Knowledge of the automotive industry a plus.

Marketing Technology & Analytics
  • Hands-on experience with HubSpot and Salesforce (SugarCRM experience is a plus).
  • Strong understanding of marketing attribution, funnel analytics, campaign measurement, and ROI reporting.
  • Experience managing paid acquisition platforms including Google Ads, LinkedIn Ads, and other digital advertising channels.
  • Familiarity with marketing automation, CRM workflows, landing page optimization, and campaign analytics.
Growth Mindset
  • Naturally curious with a passion for experimentation and continuous optimization.
  • Comfortable making decisions based on data rather than assumptions.
  • Strong analytical skills with the ability to translate insights into action.
  • High degree of ownership and accountability for business outcomes.
Collaboration & Communication
  • Excellent communication and project management skills.
  • Experience partnering effectively across Marketing, Sales, Product, and Customer Success organizations.
  • Ability to manage multiple initiatives in a fast-paced, high-growth environment.
Preferred Qualifications
  • Experience with content syndication, industry publications, and association marketing.
  • Familiarity with WordPress, Zapier, Typeform, and basic HTML.
  • Experience marketing into the automotive industry is a plus but not required.
What Success Looks Like
Successful Demand Generation Managers at Dynatron:
  • Generate qualified marketing leads through new paid, owned and earned channels to support our aggressive growth plans
  • Optimize and expand existing channels to generate more leads, improve conversion rates and ROI
  • Identify and test new Demand Gen channels and programs that drive new leads
  • Manage outside vendors who help execute specific paid advertising campaigns
  • Working with the BDR team to convert leads into sales meetings/sales leads, collaborating on sequence creation, lead tracking and performance
  • Working with Marketing Ops to report on and identify areas for conversion improvement
  • Partner with your other Demand Gen team members to coordinate campaign calendars, share insights, and optimize performance across channels.
  • Measure, analyze, and report on demand gen channel performance and ROI.
  • Continuously test and iterate to improve conversion rates and pipeline velocity.
  • Manage budget allocation across demand gen programs and channels.
Compensation & Benefits
Benefits Include:
  • Competitive base salary: $115,000 - $135,000/yr
  • Comprehensive health, dental, and vision insurance
  • Equity participation through Dynatron's Equity Incentive Plan
  • 401(k) with competitive company match
  • Flexible vacation policy and 11 paid holidays
  • Employer-paid short- and long-term disability and life insurance
  • Home office setup support
  • Remote-first working environment built on autonomy, accountability, and flexibility
  • Ongoing professional development opportunities
Why Dynatron
  • Own demand generation strategy for a rapidly growing B2B SaaS company.
  • Directly influence pipeline growth and revenue generation.
  • Work alongside collaborative Sales and Marketing leaders focused on measurable outcomes.
  • Remote-first culture built on autonomy, accountability, and continuous improvement.
  • Opportunity to help shape the next phase of Dynatron's growth.
If you're energized by building growth engines, experimenting with new acquisition strategies, and using data to drive measurable business impact, you'll thrive at Dynatron.

Apply