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Funnel Optimization Jobs in Texas (NOW HIRING)

Vogo

Senior Platform Product Manager

Dallas, TX · On-site

$160 - $230/hr

The ideal candidate brings strong consumer product instincts, deep funnel optimization experience, and a passion for building exceptional travel experiences. You are highly analytical, customer ...

Vogo

Group Product Manager

Dallas, TX · On-site

The ideal candidate brings strong consumer product instincts, deep funnel optimization experience, and a passion for building exceptional travel experiences. You are highly analytical, customer ...

Vogo

Group Product Manager

Dallas, TX · On-site +1

The ideal candidate brings strong consumer product instincts, deep funnel optimization experience, and a passion for building exceptional travel experiences. You are highly analytical, customer ...

Bizee

Principal Growth Product Manager

Houston, TX · On-site +1

You've worked in e-commerce CRO, SaaS funnel optimization, or performance marketing analytics. * You've used AI tools to accelerate research synthesis, competitive analysis, or experiment ...

Bizee

Principal Growth Product Manager

Houston, TX · On-site

You've worked in e-commerce CRO, SaaS funnel optimization, or performance marketing analytics. * You've used AI tools to accelerate research synthesis, competitive analysis, or experiment ...

Mobile Link

Strategic Growth Manager (63559)

Sugar Land, TX · On-site

$85K - $104K/yr

Partner with Product, Marketing, Supply Chain, and Sales teams to launch growth experiments and seamlessly integrate successful distribution trials into core operations. • Funnel Optimization:

Exyte Group

Sales Funnel Manager

Dallas, TX · On-site

$111K/yr

The ideal candidate will be responsible for managing and optimizing our pipeline within Salesforce ... Working with the business acquisition team through the internal sales funnel cycle including ...

GAINSCO

AVP Direct to Consumer

Richardson, TX

Experience leading or playing a significant role in digital experimentation, including A/B testing, holdout groups, funnel optimization, and using results to inform business decisions. * Experience ...

Exyte GmbH

The ideal candidate will be responsible for managing and optimizing our pipeline within Salesforce ... Working with the business acquisition team through the internal sales funnel cycle including ...

Gainsco

AVP Direct to Consumer

Richardson, TX · On-site

$150 - $210/hr

Experience leading or playing a significant role in digital experimentation, including A/B testing, holdout groups, funnel optimization, and using results to inform business decisions. * Experience ...

GAINSCO

AVP Direct to Consumer

Richardson, TX · On-site

Experience leading or playing a significant role in digital experimentation, including A/B testing, holdout groups, funnel optimization, and using results to inform business decisions. * Experience ...

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All JobsFunnel Optimization JobsFunnel Optimization Jobs in Texas

Funnel Optimization information

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are popular job titles related to Funnel Optimization jobs in Texas?

For Funnel Optimization jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Funnel Optimization jobs in Texas look for?

The top searched job categories for Funnel Optimization jobs in Texas are:

What cities in Texas are hiring for Funnel Optimization jobs?

Cities in Texas with the most Funnel Optimization job openings:

Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in Texas as of June 2026, with employment types broken down into 96% Full Time, 1% Part Time, and 3% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution.

Conversion Rate Optimization Director

Podium Education

Austin, TX • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago

Job description

Overview
The Conversion Rate Optimization Director is responsible for spearheading and optimizing student-facing digital experiences across landing pages, registration forms, engagement flows, and other digital-focused touchpoints. We're looking for someone curious about why people convert, or why they don't.
This role sits within Growth Marketing and focuses on designing and optimizing student-facing digital experiences that drive engagement, application completion, and enrollment. You will act as the business owner of our student-facing digital conversion surfaces, owning the experience across university landing pages, forms, registration flows, product onboarding, and other key digital touchpoints. Partnering with Content, Product, Lifecycle Marketing, Partnerships, and Enrollment, you will continuously improve conversion, simplify the student journey, and help ensure the supporting marketing technology and workflows enable scalable execution.
This is not a traditional design or production role. Success is measured by how digital experiences perform, how effectively they remove friction for students, and their measurable contribution to student enrollment growth across university partners.
What You'll Do
Digital Experience Optimization
  • Own the optimization and performance strategy of landing pages, forms, registration experiences, product onboarding, and other conversion-focused experiences.
  • Continuously evaluate the student journey to identify friction and improve conversion.
  • Optimize page layouts, navigation, information hierarchy, buttons, calls-to-action, and mobile experiences.
  • Ensure experiences are intuitive, accessible, and aligned with UX best practices.
  • Apply strong visual and UX judgment to improve engagement and conversion outcomes.
  • Collaborate with a web designer to improve UX and visual content block performance.
Conversion Optimization
  • Design, develop, and summarize A/B tests to improve digital experiences.
  • Analyze user behavior and performance data to identify optimization opportunities.
  • Apply behavioral psychology, behavioral insights, and conversion best practices to improve decision making and reduce abandonment.
  • Build and prioritize an experimentation roadmap based on business impact.
  • Continuously improve lead capture, application completion, registration conversion, and enrollment yield.
  • Identify friction points and develop scalable solutions to improve conversion rates.
  • Improve experimentation cycles and implementation velocity across digital properties.
Experience Strategy
  • Audit existing experiences and recommend improvements based on data, user feedback, and best practices.
  • Partner with Product, Content, Growth Marketing, Lifecycle Marketing, and RevOps to simplify workflows and improve the end-to-end student journey.
  • Conduct user research, usability testing, and customer feedback analysis.
  • Recommend scalable solutions that balance the needs of students, university partners, and internal teams.
  • Bring a product-oriented mindset to student acquisition and funnel optimization.
  • Translate business growth objectives into digital experience and technical execution requirements.
  • Contribute to both near-term conversion improvements and the long-term strategy for student-facing digital experiences.
Technical Marketing & Systems Oversight
  • Serve as a technical contributor to the student acquisition experience and marketing experience stack.
  • Understand what is possible across marketing systems and how integrations and production workflows function.
  • Partner with Lifecycle Marketing and RevOps to oversee and improve integrations between Salesforce, Iterable, Duda, and other marketing systems.
  • Help ensure tracking, attribution, workflows, and data flows are functioning accurately.
  • Identify technical or system limitations that create friction in the student journey or slow experimentation.
  • Recommend improvements that increase automation, scalability, and implementation velocity.
  • Partner with technical teams to translate digital experience requirements into clear execution needs.
Analytics & Performance Management
  • Monitor and report on funnel conversion metrics and performance trends.
  • Develop actionable insights from user behavior, digital experience, and campaign data.
  • Use data to prioritize experimentation opportunities and growth initiatives.
  • Measure performance across student-facing digital touchpoints, including landing page conversion, application completion, registration conversion, and enrollment.
  • Contribute to enrollment growth strategy through digital experience insights and recommendations.
University Partner Experience
  • Manage landing page and digital experience requests from university partners.
  • Ensure partner experiences remain accurate, accessible, and aligned with brand standards.
  • Collaborate with the Content Marketing Manager to pair high-performing messaging with high-performing digital experiences.
  • Recommend scalable solutions that balance the needs of students, university partners, and internal teams.
What We're Looking For
  • 4+ years of experience in Conversion Rate Optimization, Digital Experience, UX, Growth Marketing, Product, Product Growth, or a related field.
  • Experience optimizing and designing websites, landing pages, forms, registration flows, product onboarding, or digital conversion funnels.
  • Strong understanding of user experience, mobile-first design, visual conversion principles, and accessibility best practices.
  • Experience running A/B tests and translating analytics into actionable recommendations.
  • Experience building and prioritizing experimentation roadmaps.
  • Familiarity with behavioral psychology and what influences user decision making.
  • Strong understanding of digital funnel analytics and performance metrics.
  • Technical marketer mindset with experience working across integrated marketing systems.
  • Familiarity with platforms such as Figma, Duda, Canva, Salesforce, Iterable, HubSpot, Marketo, Analytics, CrazyEgg, PostHog, or similar platforms.
  • Ability to understand tracking, attribution, workflows, integrations, and data flows well enough to identify issues and define requirements.
  • Experience conducting user research, usability testing, or customer feedback analysis.
  • Strong analytical capability and the ability to turn ambiguous problems into clear opportunities and scalable solutions.
  • A collaborative mindset with the ability to partner across Content, Product, Lifecycle Marketing, Partnerships, Enrollment, RevOps, Operations, and technical stakeholders.
  • Strong communication, prioritization, and project ownership skills.
  • Ability to independently shape strategy, identify opportunities, and develop solutions rather than relying on a predefined roadmap.

What Success Looks Like
  • Increased landing page conversion rates.
  • Improved application and registration completion rates.
  • Reduced friction and abandonment across the student journey.
  • Faster experimentation cycles and implementation velocity.
  • More intuitive, accessible, and effective mobile experiences.
  • Cleaner, more scalable system integrations and production workflows.
  • A clear, prioritized experimentation roadmap tied to business impact.
  • Stronger full-funnel enrollment performance.
  • Measurable contribution to student enrollment growth across university partners.
  • A scalable long-term vision for student-facing digital experiences.

Benefits
  • 401k, Health, Vision and Dental insurance packages
  • Short term disability insurance
  • Unlimited Paid Time Off
  • Discounted Wellhub Membership
  • Access to 3 Mental Health Applications
  • One Medical Membership
  • 8 Company-Paid for Therapy Sessions
  • Free access to upskill through our Global Experiential Programs
  • Excellent Birthing and Bonding Leave policies
  • Sleep coach for post-partum and infant coaching
  • Student and Partner focused half days every First Friday of the month
  • Summer Fridays - half day on Friday during the summer months
  • Extremely talented and intelligent co-workers
  • A massive impact on universities and the lives of others, every single day

Apply