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Funnel Optimization Jobs in Texas (NOW HIRING)

AxisCare

Director of Revenue Operations

Waco, TX · On-site

Pipeline Health & Funnel Optimization * Own pipeline coverage modeling. Target 3-4x pipeline coverage by segment and market. Track stage-to-stage conversion rates and identify funnel friction.

AxisCare

Director of Revenue Operations

Waco, TX · Remote

Pipeline Health & Funnel Optimization * Own pipeline coverage modeling. Target 3-4x pipeline coverage by segment and market. Track stage-to-stage conversion rates and identify funnel friction.

SolarWinds

SEO Associate - Tools

Austin, TX · On-site

Lead and execute a Total Search SEO strategy across Tools product lines and regions, integrating with paid search insights and funnel-aligned content. * Operationalize against Marketing Performance ...

Contrarian Thinking

Director of Marketing

Austin, TX · On-site

Strong analytical skills with expertise in funnel optimization and marketing analytics * Excellence in crafting compelling marketing campaigns and content * Ability to understand and market to ...

RealPage, Inc.

Senior Product Manager

Richardson, TX · Remote

$94K - $161K/yr

Experience in experimentation frameworks, funnel optimization, and A/B testing. * Ability to collaborate crossfunctionally and influence without authority. * Excellent communication skills and ...

RealPage, Inc.

Senior Product Manager

Richardson, TX · On-site

$94K - $161K/yr

Experience in experimentation frameworks, funnel optimization, and A/B testing. * Ability to collaborate cross-functionally and influence without authority. * Excellent communication skills and ...

Contrarian Thinking

Director of Marketing

Austin, TX · On-site

Strong analytical skills with expertise in funnel optimization and marketing analytics * Excellence in crafting compelling marketing campaigns and content * Ability to understand and market to ...

RealPage, Inc.

Senior Product Manager

Richardson, TX · On-site

$95 - $161/hr

Experience in experimentation frameworks, funnel optimization, and A/B testing. * Ability to collaborate cross‑functionally and influence without authority. * Excellent communication skills and ...

RealPage, Inc.

Senior Product Manager

Richardson, TX · Remote

$161K/yr

Experience in experimentation frameworks, funnel optimization, and A/B testing. * Ability to collaborate cross‑functionally and influence without authority. * Excellent communication skills and ...

RealPage, Inc.

Senior Product Manager

Richardson, TX · Remote

$120K - $159K/yr

Experience in experimentation frameworks, funnel optimization, and A/B testing. * Ability to collaborate crossfunctionally and influence without authority. * Excellent communication skills and ...

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Funnel Optimization information

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are popular job titles related to Funnel Optimization jobs in Texas?

For Funnel Optimization jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Funnel Optimization jobs in Texas look for?

The top searched job categories for Funnel Optimization jobs in Texas are:

What cities in Texas are hiring for Funnel Optimization jobs?

Cities in Texas with the most Funnel Optimization job openings:

Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in Texas as of June 2026, with employment types broken down into 96% Full Time, 1% Part Time, and 3% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution.

Director of Revenue Operations

AxisCare

Waco, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 3 days ago

Job description

Job Description - Director of Revenue Operations
Reports To: VP of Growth
Department: Sales
Location: Remote
Position Type: Full-Time
Position Summary
The Director of Revenue Operations reports to the VP of Growth and is responsible for the operational and technological foundation of AxisCare's revenue organization. This role combines operational leadership, systems architecture, and strategic advisory responsibilities by designing scalable systems, building an intentional RevOps team, optimizing revenue processes, and leveraging AI and automation to improve sales productivity and forecast accuracy.
This leader will manage a team of Go-To-Market Engineers and Sales Operations Representatives responsible for maintaining pipeline integrity, forecasting accuracy, CRM discipline, sales process standardization, and cross-functional alignment. The role is accountable for building the systems and operating culture that enable AxisCare to scale revenue predictably.
This is an engaged, hands-on leadership role. The Director will build HubSpot workflows, analyze Gong AI call insights to strengthen coaching, design compensation plans, and resolve operational challenges that may impede revenue growth. Success requires both operational execution and systems-level thinking.
AxisCare is building a revenue operations function that uses AI and automation as core growth levers. The Director must remain current on HubSpot AI, Gong intelligence, and emerging RevOps tools. While this role reports to the VP of Growth, its impact extends across Marketing, Customer Success, and Finance. The team will be intentionally structured to complement the Director's strengths and support scalable, AI-forward revenue operations while remaining closely connected to frontline sales needs.
Key Responsibilities
Systems & Process Architecture
  • Design and implement scalable sales systems across HubSpot, Gong, Aircall, and related GTM tools. Develop documented processes for the lead-to-close motion across all segments, ensuring consistency and reducing friction.
  • Standardize sales process, stage definitions, and deal criteria. Create clear playbooks and documentation that align the team.
  • Support enablement by connecting process to training.

Pipeline Health & Funnel Optimization
  • Own pipeline coverage modeling. Target 3-4x pipeline coverage by segment and market. Track stage-to-stage conversion rates and identify funnel friction. Validate pipeline entries and maintain data quality. Ensure CRM discipline across the team. Drive consistent stage movement and accurate forecasting.
  • Monitor deal velocity, quality, and forecast hygiene.
  • Identify process or capability gaps that slow progression. Collaborate with Sales on improvements.

AI & Tool Enablement
  • Lead adoption of AI-driven insights and workflows (Gong AI, HubSpot AI, etc.) to improve call performance, rep efficiency, and forecast accuracy. Build workflows that reduce manual work.
  • Implement and optimize GTM tools, including HubSpot custom properties, Gong call scoring, Aircall integrations, and automation.
  • Remain current on AI capabilities and drive effective adoption across the team.

Forecasting & Analytics
  • Build reliable, real-time dashboards that surface pipeline health, conversion rates, forecast accuracy, and performance by segment. Ensure visibility for Sales leadership and Finance.
  • Lead weekly and monthly forecasting processes with Sales. Provide detailed revenue reporting aligned with Finance and executive needs.
  • Track priority KPIs: pipeline coverage ratio, stage-to-stage conversion, sales cycle length, forecast accuracy, rep productivity, and revenue attainment by segment.

Team Leadership & Cross-Functional Alignment
  • Build and lead an intentional RevOps team: GoToMarket Engineer and Sales Operations Rep(s). Develop team members with clear goals, coaching, and accountability.
  • Create seamless handoffs with Marketing Ops and Customer Success. Align on shared data definitions, SLAs, and goals. Partner with Finance on revenue tracking and board reporting.
  • Build strategic hiring plan for RevOps function aligned with company growth. Forecast future headcount, tool budgets, and resource needs. Secure investment to scale effectively.

What We're Looking For (Minimum Qualifications)
  • 7+ years revenue/sales operations experience. 3+ years in a leadership role managing RevOps strategy and execution.
  • Track record in $50M+ revenue companies. SaaS experience strongly preferred.
  • Advanced HubSpot skills (custom properties, workflows, reporting, automation). Hands-on ability to build complex configs without friction.
  • Forward-leaning on AI: Familiar with Gong AI, HubSpot AI, and how AI-driven insights improve sales execution. Excited about automation and AI adoption.
  • Strong analytical skills. Comfortable with data modeling, funnel analysis, and translating metrics into strategy.
  • Sales compensation design experience. You understand quota mechanics, commission structures, and behavior alignment.
  • Excellent communicator. You explain operational strategy to executives, coach your team, and influence without authority.
  • Process-minded and detail-oriented. You own projects end-to-end. You sweat the details on critical financial processes.
  • Team builder. You've recruited, developed, and scaled operations functions. You build strong culture and retain talent.
  • Cross-functional collaborator. You build relationships and drive alignment across Sales, Marketing, CS, and Finance without direct authority.

What We'd Be Excited to Find (Preferred Qualifications)
  • Healthcare tech, home care, or adjacent vertical experience.
  • Experience with Gong, Aircall, or similar AI-native sales tools.
  • Salesforce, Tableau, Looker, or advanced analytics experience.
  • PE-backed company experience. You understand board KPIs, financial reporting, and operating metrics.
  • Prior Sales or Sales Ops leadership. You understand frontline challenges and rep workflows.

KPI's
  • Pipeline Coverage: 3-4x coverage ratio by segment, consistently maintained
  • Forecast Accuracy: <5% monthly variance to actual
  • Funnel Health:
    Stage-to-stage conversion improving QoQ. Deal velocity increasing.
  • CRM Quality:
    95%+ data completeness. 100% usage compliance.
  • Revenue Attainment: Sales team hits 100%+ of quota across segments
  • AI Adoption: Gong AI insights driving coaching improvement. HubSpot automation reducing rep admin.
  • Cross-Functional: Marketing-Sales alignment on leads and SLAs. Marketing/Sales/CS operating as unified revenue engine.
  • Team: Direct reports ramped and productive. High retention. Clear evidence of team development.
  • Scaling:
    Company scales with confidence because RevOps is proactively removing roadblocks and driving alignment.

Working Conditions
  • Manual dexterity required to use desktop computer and peripherals.
  • Utilization of software and email to perform job functions.
  • Will need to conduct camera-on videoconferencing for customer calls.

Compensation and Benefits
  • Competitive salary and comprehensive benefits package.
  • Medical insurance premiums are covered in full for the employee (Medical, Dental and Vision)
  • 401K.
    with competitive company matching.
  • Personal time off, sick leave, and holidays.
  • Company will provide laptop and other needed computer equipment.

About AxisCare
According to Pew Research, roughly 10,000 baby boomers turn 65 every day, and the American Society on Aging calculated that an American has a 70% chance of needing help with activities of daily living such as dressing, bathing, hygiene, etc. This has led to an unprecedented increase in Home Care agencies in the U.S. and abroad who strive to help those who have difficulty helping themselves, specifically offering non-medical (also referred to as non-skilled) services to seniors in their homes.
AxisCare was started in 2011 by industry leaders to help meet the demand for a more userfriendly and mobile-compatible solution. Our product is a web-based management platform that helps agencies manage CRM and marketing, Caregiver/Client scheduling, billing, payroll and much more. Headquartered in Waco, TX, AxisCare has clients in all 50 states as well as 7 other countries. We are a fast-growing company seeking high-performing individuals looking for a fast-paced, autonomous working environment.

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