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Funnel Optimization Jobs in Connecticut (NOW HIRING)

Mars

CRM & Growth Marketing Specialist

Sharon, CT · On-site

FMCG marketing with knowledge of ecosystem and CRM * Demonstrated success in full-funnel optimization via data-driven A/B testing and rapid experimentation * Strong cross-functional partnership ...

New

Philip Morris International

Manager Paid Media

Stamford, CT · On-site

$132K - $165K/yr

Manage lower-funnel performance marketing, optimizing campaigns to maximize qualified leads, conversions, and ROAS. Must show impact to the business. * Oversee execution across key channels including ...

ICBD

Business Development Representative

Manchester, CT

$135K - $150K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

Glastonbury, CT · On-site

$135K - $150K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

Middletown, CT · On-site

$135K - $150K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

Manchester, CT · On-site

$135K - $150K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

Hartford, CT

$135K - $150K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

New Britain, CT · On-site

$135K - $150K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

Middletown, CT

$135K - $150K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

Glastonbury, CT · On-site

$135K - $150K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

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Funnel Optimization information

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are popular job titles related to Funnel Optimization jobs in Connecticut?

For Funnel Optimization jobs in Connecticut, the most frequently searched job titles are:

What job categories do people searching Funnel Optimization jobs in Connecticut look for?

The top searched job categories for Funnel Optimization jobs in Connecticut are:

What cities in Connecticut are hiring for Funnel Optimization jobs?

Cities in Connecticut with the most Funnel Optimization job openings:

Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in Connecticut as of June 2026, with employment types broken down into 93% Full Time, and 7% Part Time. Highlights an 76% Physical, 2% Hybrid, and 22% Remote job distribution.

CRM & Growth Marketing Specialist

Mars

Sharon, CT • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Mars Inc. rating

7.7

Company rating: 7.7 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

126th of 443 rated food and drinks producers

Job description

Job Description:

This job of Royal Canin Korea will be responsible for strategic growth engine connecting brand and consumer by integrating cross-channel acquisition across online, offline, and Naver Shop-in-Shop with an omni-channel CRM ecosystem.This role drives next-level business growth and maximizes LTV through data-driven performance analysis, lifecycle management, by integrating and orchestrating multiple channel CRM campaigns by collaborating with Internal (Local, APAC region and Headquarters) stakeholders, and external vendor partners.

[Key Responsibilities]

OMNI-CHANNEL DATA ACQUISITION & JOURNEY OPTIMIZATION

  • Integrated Multi-channel Management: Gain deep insights into all acquisition touchpoints, including performance media, Naver Shop-in-Shop, and offline channels, to analyze and optimize their overall impact.
  • Consumer Journey Optimization: Map out end-to-end customer journeys strategies across various entry points and collaborate closely with cross-functional teams to maximize conversion rates and seamless user journeys.
  • Performance Analytics & Strategy: Combine performance data from all channels to find clear insights and lead the planning and execution of future acquisition strategies.

INTEGRATED CRM LEADERSHIP & MANAGEMENT

  • Unified CRM Governance: Maintain a comprehensive view of all CRM campaigns (Naver TalkTalk, KakaoTalk, LMS) by overseeing and managing the master integrated marketing calendar.
  • Lifecycle & Fatigue Management: Architect and manage consumer lifecycles and personalized journeys while carefully controlling message frequency to avoid annoying consumers and keep them engaged.
  • CRM Leadership: Provide strategic direction to channel managers, establish precise consumer segmentation and targeting strategies, and harmonize tactics for synergetic campaign outcomes.
  • Strategic CRM Advancement: Beyond managing local dedicated CRM, actively collaborate with Global/Regional teams to co-create and deploy next-generation CRM models and advanced lifecycle journeys. Lead the strategic alignment across local, regional, and global stakeholders to ensure successful end-to-end integration of future CRM ecosystems.

CRM CAMPAIGN MANAGEMENT

  • Direct Campaign Execution: Drive results beyond high-level strategy by actively planning, operating, and creating high-impact content for core CRM campaigns.
  • Continuous Performance Enhancement: Lead performance tracking, A/B testing, and iterative optimization based on data-driven insights to elevate campaign ROI.
  • Cross-functional Collaboration: Build strong partnerships with cross-functional teams to coordinate, create, and manage campaigns by implementing user journeys and segmentation strategies.

[Job Specifications/Qualifications]

  • Bachelor's degree in marketing, business related discipline
  • 7+ years in CRM and growth marketing with proven expertise in acquisition and CRM management
  • FMCG marketing with knowledge of ecosystem and CRM
  • Demonstrated success in full-funnel optimization via data-driven A/B testing and rapid experimentation
  • Strong cross-functional partnership skills across sales and marketing teams
  • Fluence English skill both written and spoken

[Key Supporting Competencies]

  • Strongly strategic planning and execution
  • Effective stakeholder management & collaborative capability
  • Growth Mindset & Continuous Improvement
  • Proven multiple projects and program management
  • Data-driven Decision Making
Employment Type: Full time

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