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Funnel Optimization Jobs in Connecticut (NOW HIRING)

Philip Morris International

Manager Paid Media

Stamford, CT · On-site

$132K - $165K/yr

Manage lower-funnel performance marketing, optimizing campaigns to maximize qualified leads, conversions, and ROAS. Must show impact to the business. * Oversee execution across key channels including ...

ICBD

Business Development Representative

Glastonbury, CT · On-site

$75K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

Hartford, CT

$75K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

Manchester, CT · On-site

$75K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

Middletown, CT · On-site

$75K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

Hartford, CT · On-site

$75K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

Glastonbury, CT · On-site

$75K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

Middletown, CT · On-site

$75K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

ICBD

Business Development Representative

New Britain, CT · On-site

$75K/yr

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

Spin Master

Senior Media Manager, DTC

Wilton, CT · Hybrid

$125K - $150K/yr

Full-Funnel Performance Management: Key partner in the planning, execution, and optimization of all media. Continuously analyze performance to shift budgets between awareness and performance channels ...

Ascend Bank

Digital Lending & CX Analyst

Wallingford, CT · On-site

$98K - $116K/yr

Funnel Analytics & Optimization * Monitor the digital lending funnel and operational workflow: conversion, drop-off points, condition cycle time, touch counts, and root causes of delay. * Partner ...

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Funnel Optimization information

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.
What are popular job titles related to Funnel Optimization jobs in Connecticut? For Funnel Optimization jobs in Connecticut, the most frequently searched job titles are:
What job categories do people searching Funnel Optimization jobs in Connecticut look for? The top searched job categories for Funnel Optimization jobs in Connecticut are:
What cities in Connecticut are hiring for Funnel Optimization jobs? Cities in Connecticut with the most Funnel Optimization job openings:
Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in Connecticut as of June 2026, with employment types broken down into 93% Full Time, and 7% Part Time. Highlights an 76% Physical, 2% Hybrid, and 22% Remote job distribution.

Manager Paid Media

Philip Morris International

Stamford, CT • On-site

$132K - $165K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted just now

Job description

Be a part of a revolutionary change!
At Philip Morris International (PMI), we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.
With huge change, comes huge opportunity. So, if you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.
Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC.
The Manager, Paid Media Inhalables is a key member of the Paid Media team, responsible for full-funnel media planning and activation across inhalable brands, with a focus on IQOS. This role owns the development and execution of upper- and lower-funnel media strategies, driving both brand and category awareness as well as leads and sales.
The ideal candidate brings a strong balance of strategic media planning and performance expertise, with the ability to connect awareness-driving investments to measurable business outcomes through data, testing, and optimization.
Your 'day to day':
    • Own full-funnel paid media strategy and performance, with accountability for awareness, lead generation, and conversion outcomes
    • Lead upper-funnel media planning for IQOS, including channel mix, audience strategy, and media partnerships to drive awareness and consideration
    • Manage lower-funnel performance marketing, optimizing campaigns to maximize qualified leads, conversions, and ROAS. Must show impact to the business.
    • Oversee execution across key channels including paid search, paid social, programmatic, and digital partnerships, ensuring alignment with funnel objectives
    • Define and evolve audience targeting and segmentation strategies using first- and third-party data to improve reach and efficiency across the funnel
    • Establish and track KPIs across the funnel (e.g., reach, engagement, CPA, ROAS), and connect upper-funnel performance to downstream conversion impact
    • Analyze campaign performance and translate insights into clear, actionable optimization strategies and business impact narratives
    • Develop and execute testing roadmaps (creative, targeting, channel mix, bidding) to drive continuous improvement and incremental growth
    • Partner with analytics teams to ensure robust measurement frameworks, including attribution and incrementality approaches
    • Collaborate cross-functionally with brand, CX, and agency partners to align media strategy, messaging, and conversion experience
    • Manage budgets, forecasts, and pacing to maximize return on media investment and business impact
    • Drive integrated full-funnel planning, ensuring upper-funnel investments improve lower-funnel efficiency and overall performance
    • Optimizing channel mix, bidding, and audiences to increase conversion value and incremental revenue
    • Refine targeting and creative to increase high-intent traffic and downstream conversion rates, not just volume
    • Mentor junior team members and reinforce best practices in data-driven media strategy and execution

Who we're looking for:
    • 8+ years of experience in paid media or performance marketing, with exposure to full-funnel strategy and execution
    • Strong expertise in paid search (required), with proven ability to drive measurable outcomes (leads, sales, ROAS)
    • Experience across paid social, programmatic, and digital media channels; familiarity with partnerships or high-impact placements is a plus
    • Demonstrated experience developing upper- and full-funnel media strategies, including audience planning, channel selection, and investment allocation
    • Strong understanding of media planning principles (reach, frequency, audience scaling) and how they connect to performance outcomes
    • Experience with measurement and analytics, including attribution, incrementality, or brand lift approaches
    • Ability to translate data into clear insights and strategic recommendations that influence investment decisions
    • Experience managing budgets, forecasts, and performance reporting against business KPIs
    • Understanding of how upper-, mid-, and lower-funnel media interact to drive pipeline quality and revenue
    • Strong communication and stakeholder management skills, with experience working across cross-functional teams and multiple brands
    • Experience in regulated categories or complex marketing environments is a plus
    • Able to work in the US now and in the future without sponsorship

Annual Base Salary Range: $132,000 - $165,000
What we offer
    • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
    • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
    • Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
    • Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
    • Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
    • Take pride in delivering our promise to society: To improve the lives of millions of smokers.

PMI is an Equal Opportunity Employer.
PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.
PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022.
Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.
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