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Funnel Optimization Jobs (NOW HIRING)

IRA Financial

Paid Media Lead (Remote)

Sioux Falls, SD · Remote

Experience with conversion rate optimization (CRO) and funnel optimization * Ability to balance strategy with execution - you're comfortable being both the owner and operator * Strong communication ...

REMOVERY LLC

Growth Director

Austin, TX · On-site

Funnel Optimization & Conversion * Maps and optimizes every stage of the acquisition funnel from first click through in‑studio conversion and repeat purchase. Diagnoses drop‑offs, quantify ...

REMOVERY LLC

Growth Director

Austin, TX · On-site

Funnel Optimization & Conversion * Maps and optimizes every stage of the acquisition funnel from first click through in-studio conversion and repeat purchase. Diagnoses drop-offs, quantify friction ...

Aroma360

Lead Generation Operations Manager

Miami, FL · On-site

$75K - $85K/yr

Build a culture focused on urgency, execution, and continuous improvement Lead Operations & Funnel Optimization * Oversee daily lead flow and outbound engagement operations * Ensure rapid speed-to ...

Imprint

Partner Marketing Manager

New York, NY · On-site +1

$150K - $200K/yr

Developed a funnel optimization roadmap covering application → activation → spend → retention, with clear prioritization of where each partner's funnel needs attention * Created a partner ...

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Funnel Optimization information

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$16K

$55.8K

$102K

How much do funnel optimization jobs pay per year?

As of Jun 7, 2026, the average yearly pay for funnel optimization in the United States is $55,794.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $72,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Funnel Optimization Specialist, and why are they important?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.
Infographic showing various Funnel Optimization job openings in the United States as of May 2026, with employment types broken down into 2% Internship, 89% Full Time, 4% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 74% Physical, 6% Hybrid, and 20% Remote job distribution, with an average salary of $55,794 per year, or $26.8 per hour.
Paid Media Lead (Remote)

Paid Media Lead (Remote)

IRA Financial

Sioux Falls, SD • Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 9 days ago

Job description

Job Overview

IRA Financial is seeking a Paid Media Lead to own and manage all paid digital acquisition efforts. This role is responsible for planning, executing, optimizing, and scaling paid media campaigns across paid search, paid social, affiliate, and other digital advertising channels to drive qualified customer acquisition and revenue growth.This is a highly execution-oriented position for a data-driven marketer who thrives in the details, tests aggressively, and understands how to scale performance within regulated financial services environments.

Work Location: Remote (United States - Fully Remote Position)

Job Structure Details

  • This is a fully remote position. Candidates may work from anywhere in the United States.
  • Full Time, Monday-Friday
  • Exempt/Salary
Benefits
  • Health, Dental, Vision Insurance
  • 401(k) Employer Contribution of 4%
  • Health Savings Account (H.S.A.) Employer Contribution
  • Paid Time Off and Volunteer Time Off
  • Parental Leave
Responsibilities & Duties• Own end-to-end strategy and execution of all paid media channels including Paid Search (Google Ads, Bing), Paid Social (Meta, LinkedIn, YouTube, Reddit, etc.), Affiliate and other digital advertising and growth channels• Plan, launch, and optimize campaigns to drive customer acquisition, leads, and conversions at target CAC and ROI• Actively manage budgets, bids, targeting, testing, and funnel optimization daily• Develop and execute structured testing roadmaps across creatives, messaging, audiences, landing pages, and offers• Analyze performance data to identify insights, trends, and opportunities for scale• Own attribution, reporting, and performance dashboards; clearly communicate results to leadership• Ensure campaigns align with compliance, disclosures, and brand guidelines• Identify and test new growth channels, platforms, and acquisition opportunities• Continuously improve acquisition efficiency, lead quality, and downstream conversion performanceQualifications & Requirements

  • Bachelor’s degree in business, marketing, finance, or a related field (or equivalent work experience)

  • 5+ years’ experience in growth marketing or performance marketing, with deep hands-on paid media management experience

  • Proven track record of scaling paid acquisition campaigns with measurable ROI

  • Strong expertise in Google Ads, Meta Ads, and other paid media channels

  • Experience managing meaningful paid media budgets with accountability for performance

  • Strong analytical skills with comfort working in GA4, ad platform dashboards, and reporting tools

  • Experience with conversion rate optimization (CRO) and funnel optimization

  • Ability to balance strategy with execution – you’re comfortable being both the owner and operator

  • Strong communication skills and the ability to collaborate cross-functionally

  • Familiarity with marketing automation and CRM platforms (Salesforce preferred)


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