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Funeral Sales Representative information

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$23K

$76.7K

$141.5K

How much do funeral sales representative jobs pay per year?

As of Jun 16, 2026, the average yearly pay for funeral sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are Funeral Sales Representatives?

Funeral Sales Representatives are professionals who assist families and individuals in selecting and purchasing funeral, burial, or cremation services and related products. They help clients make decisions about memorial services, caskets, urns, and pre-need arrangements based on their preferences and budgets. These representatives often work for funeral homes, cemeteries, or memorial service companies and provide guidance with empathy and respect during a difficult time.

What are some common challenges faced by Funeral Sales Representatives, and how can they be addressed?

Funeral Sales Representatives often encounter the challenge of discussing sensitive topics with clients during emotionally difficult times. Building trust and demonstrating empathy are essential for success in this role. Representatives must also stay knowledgeable about product offerings and compliance regulations, and be proactive in following up with families while respecting their grieving process. Developing strong communication skills and collaborating closely with funeral directors and support staff can help navigate these challenges and provide excellent service.

How to become a funeral salesperson?

To become a funeral salesperson, candidates typically need a high school diploma or equivalent and should develop strong communication and sales skills. Experience in sales, customer service, or the funeral industry can be beneficial, and some employers may require or prefer certification or licensing depending on the state or company policies.

What is the highest paying sales rep job?

Among sales representative roles, pharmaceutical and medical device sales positions tend to offer the highest salaries, often exceeding six figures with commissions and bonuses. These roles typically require specialized knowledge, strong interpersonal skills, and sometimes advanced certifications, and they often involve complex sales cycles in a regulated environment.

What are the key skills and qualifications needed to thrive as a Funeral Sales Representative, and why are they important?

To thrive as a Funeral Sales Representative, you need a solid understanding of funeral products and services, sales techniques, and typically a high school diploma or equivalent. Familiarity with customer relationship management (CRM) software and point-of-sale systems is commonly required. Compassion, active listening, and strong interpersonal skills are vital for building trust and guiding clients during sensitive times. These abilities ensure you effectively support families, achieve sales goals, and maintain professionalism in emotionally challenging situations.

What is the highest paying job in the funeral industry?

In the funeral industry, funeral home directors or managers typically earn the highest salaries, often supplemented by ownership or management bonuses. Experienced funeral sales representatives can also earn high commissions, especially with successful client relationships and sales skills. Advanced roles may require licensing, certifications, and extensive industry experience.

What is the difference between Funeral Sales Representative vs Funeral Director?

AspectFuneral Sales RepresentativeFuneral Director
CredentialsSales certifications, state licensing (if required)Funeral director license, state licensing, apprenticeship
Work EnvironmentOffice, funeral homes, client meetingsFuneral homes, preparation rooms, on-call services
Employer & Industry UsageFuneral homes, pre-need sales companiesFuneral homes, crematories, memorial services

While both roles work within the funeral industry, Funeral Sales Representatives focus on selling funeral plans and products, often working in sales environments. Funeral Directors handle funeral arrangements, oversee services, and manage the overall funeral process. Understanding these differences helps clients and job seekers identify the right career path or service provider.

What skills are needed for funeral sales?

Funeral sales representatives need strong communication and interpersonal skills to effectively discuss funeral services with clients. They should also have sales abilities, empathy, and knowledge of funeral products and services, often supported by relevant certifications or training. The role typically requires the ability to build trust and handle sensitive situations professionally.
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What cities are hiring for Funeral Sales Representative jobs? Cities with the most Funeral Sales Representative job openings:
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Funeral Sales Representative jobs near you
Infographic showing various Funeral Sales Representative job openings in the United States as of June 2026, with employment types broken down into 91% Full Time, and 9% Part Time. Highlights an 98% Physical, and 2% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.
Funeral Sales Representative - Morgan's Funeral Home

Funeral Sales Representative - Morgan's Funeral Home

Precoa

Eddyville, KY • On-site

$50K - $70K/yr

Full-time

Retirement

Posted 16 days ago

Job description

Position at Morgan's Funeral Home
Quality leads you can trust so you can earn what you want.
You're an ambitious professional who always strives to hit your goals. But, without qualified leads and community connections, are those goals even possible?
Imagine what you could do with a dedicated team supporting your efforts with qualified leads, appointment setting, and strategic marketing resources!
What you'll do (and why you'll love doing it)
  • Make what you want: Base salary plus commission, training pay, 401k match (typical average of $50,000-$70,000/annually)
  • Capitalize on our support: Lead generation programs and strategic marketing programs provided at no cost - you'll be representing one of our premier funeral home partners in qualified meetings with clients that typically last 90 mins.
  • Experience recognition of a lifetime: Precoa Escapes Sales Incentive Trips for you and your family
  • Advance your career: A current life insurance license or ability to obtain one will give you professional credentials to use now and in the future
Be independent, not alone
As an Advance Funeral Planner, you have a dedicated team of over 50 agents setting appointments and helping you know as much as possible about your clients. Precoa's field management provides you with organizational tools, mentorship, and coaching to succeed in a unique and growing industry.
You can focus on what you do best - connecting with clients to plan their final wishes and provide peace of mind for their loved ones.
Ready for work to change your life?
Requirements
If you have these skills, we want to talk with you!
  • Current life insurance license or ability to obtain one
  • 5+ years consultative sales experience is a bonus!
  • Strong interpersonal sales abilities, listening skills and relationship development skills
  • Ability to effectively close pre-set appointments
  • Excellent listening and persuasion skills, lead generation, and networking abilities

Benefits
  • Meaningful work in your community
  • Lead generation marketing and community education program at no cost
  • Uncapped earning potential
  • Consistent regional and nationwide incentive programs
  • Qualification for Precoa Escapes trip of a lifetime

About Precoa
Precoa is the leading national sales and marketing company within the preneed insurance industry. We partner with premier, market-leading funeral homes and implement a lead generation and marketing system called Proactive Preneed. Our goal is to help as many families as possible prearrange and put into place intentional plans to help their families begin healing at the time of loss.

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