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Freelance Programmatic Advertising Jobs (NOW HIRING)

Account Executive

Chicago, IL ยท On-site

$50K - $55K/yr

... search, social, programmatic, and display) * Coordinate with internal teams (media, creative ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...

... programmatic. Our Buyer roles are the critical thread connecting the marketplace to client goals ... Create and activate smart, effective, inclusive and efficient advertising solutions for your ...

Buyer, OOH

Manhattan, NY ยท On-site

$50K - $73K/yr

... programmatic. Our Buyer roles are the critical thread connecting the marketplace to client goals ... Create and activate smart, effective, inclusive and efficient advertising solutions for your ...

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Freelance Programmatic Advertising information

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$62

$71

How much do freelance programmatic advertising jobs pay per hour?

As of Jun 7, 2026, the average hourly pay for freelance programmatic advertising in the United States is $62.54, according to ZipRecruiter salary data. Most workers in this role earn between $60.34 and $68.27 per hour, depending on experience, location, and employer.

How do freelance programmatic advertising professionals typically collaborate with clients and creative teams to execute campaigns?

Freelance programmatic advertising professionals often work closely with both clients and creative teams to ensure campaigns run smoothly and meet objectives. Collaboration usually involves regular check-ins to discuss targeting strategies, creative asset requirements, and campaign performance updates. Freelancers may use project management tools, shared dashboards, or scheduled video calls to stay aligned with stakeholders. Clear communication and timely feedback are key to adapting to real-time campaign optimizations and ensuring deliverables are met on schedule.

What is the difference between Freelance Programmatic Advertising vs Freelance Digital Media Buying?

AspectFreelance Programmatic AdvertisingFreelance Digital Media Buying
CredentialsKnowledge of ad platforms, data analysis, and programmatic toolsUnderstanding of media channels, negotiation skills, and campaign planning
Work EnvironmentRemote, project-based, using digital platformsRemote or on-site, focusing on media placement and negotiations
Industry UsageCommon in digital advertising agencies and tech companiesUsed across various industries for media campaign execution
Search & Comparison IntentOften compared for technical skills and automation focusCompared for media strategy and negotiation skills

While both roles involve digital advertising, Freelance Programmatic Advertising focuses on automated ad buying using data and technology, whereas Freelance Digital Media Buying emphasizes manual media placement and negotiations. Understanding these differences helps freelancers target the right opportunities based on their skills and client needs.

What are the key skills and qualifications needed to thrive as a Freelance Programmatic Advertising Specialist, and why are they important?

To excel as a Freelance Programmatic Advertising Specialist, you need a strong grasp of digital marketing fundamentals, data analysis, and campaign management, typically supported by relevant experience or a marketing degree. Expertise with programmatic platforms such as Google DV360, The Trade Desk, and familiarity with ad verification and analytics tools are crucial, along with certifications like Google Ads or IAB Digital Media Buying & Planning. Excellent communication, self-motivation, and project management skills help you effectively collaborate with clients and manage multiple campaigns independently. These skills are vital for driving campaign performance, ensuring client satisfaction, and staying competitive in the rapidly evolving programmatic landscape.

What is freelance programmatic advertising?

Freelance programmatic advertising involves independent professionals managing automated, data-driven digital ad campaigns for clients. These freelancers use specialized platforms and algorithms to buy and optimize online ad space in real time, targeting specific audiences to maximize return on investment. Their work often includes campaign strategy, setup, monitoring, reporting, and ongoing optimization. Businesses hire freelance programmatic advertisers for their expertise and flexibility without committing to a full-time hire.
More about Freelance Programmatic Advertising jobs
What cities are hiring for Freelance Programmatic Advertising jobs? Cities with the most Freelance Programmatic Advertising job openings:
What are the most commonly searched types of Programmatic Advertising jobs? The most popular types of Programmatic Advertising jobs are:
What states have the most Freelance Programmatic Advertising jobs? States with the most job openings for Freelance Programmatic Advertising jobs include:
What job categories do people searching Freelance Programmatic Advertising jobs look for? The top searched job categories for Freelance Programmatic Advertising jobs are:
Infographic showing various Freelance Programmatic Advertising job openings in the United States as of May 2026, with employment types broken down into 96% Full Time, 3% Part Time, and 1% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $130,079 per year, or $62.5 per hour.

$50K - $73K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago


Job description

Company Description
Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Job Description
Ignite your career as an OOH Buyer in the Publicis Media Exchange! As an experienced Media Investment Professional, you already know that OOH is dynamic and more important than ever, providing clients with market specific strategies that maximize results while reducing waste. Publicis Media Exchange has re-imagined OOH bringing together our Collective, Spark, Starcom, Infinite Roar and Zenith agency brands. Discover the difference that PMX has to offer. Join our team and you could be doing your best work on behalf of our envied client roster. The Publicis Media Exchange activates across all OOH channels too, including traditional, digital & programmatic.
Our Buyer roles are the critical thread connecting the marketplace to client goals and outcomes. In this role your understanding of marketplace pricing and dynamics will be pivotal to our success.
Responsibilities
As a Buyer, you will:
  • Create and activate smart, effective, inclusive and efficient advertising solutions for your assigned clients.
  • Assist team with RFP & buying process including organizing & compiling proposals, mapping, building plan recommendations & PPT decks, and contracting buys.
  • Successfully manage timelines, client guidelines, and ensure key performance metrics are achieved.
  • Successfully manage campaign performance reporting and total agreement fulfillment.
  • Cultivate relationships with partners/vendors that add value for our clients.
  • Be an expert on the individual format nuances and know how to utilize market strengths to our client's best advantage.
  • Be an expert on the leading OOH buying platforms and tools.
  • Collaborate with our team to share your knowledge and to further develop your skills and the skills of other team members.
  • You will have the full support of our Supervisors and Management to fuel your growth and maximize your potential.
  • You will have access to additional training on a vast library of advertising content.

Qualifications
This is a great opportunity if you have 1-2 years of experience negotiating OOH Investment and are great with people. If you are approachable, collaborative, responsible and accountable; If you exhibit sharp attention to detail and strong math skills; If you have an intermediate knowledge of Excel and experience with OX and MediaX media platforms; and if you have a strong understanding of OOH measurement.
Additional Information
Our Publicis Groupe motto "Viva La Diffรฉrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $50,065 - $73,944 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/3/26.
Compensation Range: USD $50,065.00 - USD $73,944.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/3/2026.