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Freelance Integrated Marketing Communication Jobs

Mendocino Farms

INTEGRATED MARKETING MANAGER

Plano, TX · On-site +1

$72K - $120K/yr

Integrated Marketing Manager Reports To: Director of Brand Position Type: Full Time Salary Range ... Manage freelance creators, photographers, and production vendors; oversee project budgets and ...

MUSC

Campaign Manager, Integrated Marketing

Charleston, SC · On-site

$88K - $108K/yr

Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are ...

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How much do freelance integrated marketing communication jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for freelance integrated marketing communication in the United States is $47.71, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $61.78 per hour, depending on experience, location, and employer.

Is PR a high-paying career?

Public relations (PR) professionals can earn varying salaries depending on experience, industry, and location, with senior roles often paying higher wages. Freelance integrated marketing communication specialists may have flexible income potential based on client base and project scope, but overall, PR careers can be lucrative for those with strong skills and a solid network.

What are some common challenges freelance integrated marketing communication professionals face when collaborating with clients and teams remotely?

Freelance integrated marketing communication professionals often navigate challenges such as aligning on project goals, maintaining clear communication across diverse teams, and managing client expectations in a remote setting. Since you'll frequently coordinate with clients, designers, content creators, and digital marketers, it's essential to establish structured check-ins and use collaborative tools for transparency. Managing multiple projects at once requires exceptional organizational skills to ensure messaging remains consistent and deadlines are met. Proactively addressing feedback and clarifying deliverables early can help build strong client relationships and smooth out the collaboration process.

What is the difference between Freelance Integrated Marketing Communication vs Freelance Marketing Coordinator?

AspectFreelance Integrated Marketing CommunicationFreelance Marketing Coordinator
CredentialsRelevant marketing certifications, communication skillsMarketing certifications, project management skills
Work EnvironmentIndependent, remote, project-basedIndependent, remote, project-based
Industry UsageUsed across various industries for strategic communicationUsed in marketing campaigns, event planning, and coordination

Freelance Integrated Marketing Communication professionals focus on developing comprehensive marketing strategies and messaging, while Freelance Marketing Coordinators handle the execution and coordination of marketing activities. Both roles are often freelance, remote, and require marketing knowledge, but their core responsibilities differ in strategic planning versus operational execution.

What are the key skills and qualifications needed to thrive as a Freelance Integrated Marketing Communication specialist, and why are they important?

To thrive as a Freelance Integrated Marketing Communication specialist, you need a deep understanding of marketing strategy, branding, and content creation, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, analytics platforms, and design software like Google Analytics, HubSpot, and Adobe Creative Suite is typically expected. Creativity, adaptability, and strong interpersonal skills help you collaborate with clients and convey cohesive messaging across channels. These skills are essential for developing impactful campaigns and ensuring consistent brand communication that drives measurable results.

What is a Freelance Integrated Marketing Communication specialist?

A Freelance Integrated Marketing Communication (IMC) specialist is a professional who works independently to develop and execute cohesive marketing strategies that align messaging across various channels, such as advertising, public relations, digital media, and social media. Their goal is to ensure that all communications and marketing efforts deliver a consistent brand message and achieve specific business objectives. Freelancers in this role often collaborate with multiple clients or agencies, offering flexibility and a wide range of expertise tailored to each project. They may handle campaign planning, content creation, media buying, and performance analysis among other tasks.

What are the 4 C's of IMC?

The 4 C's of Integrated Marketing Communication (IMC) are Consistency, Coherence, Continuity, and Complementarity. These principles help ensure that marketing messages are unified across channels, reinforcing the brand and improving communication effectiveness. As a freelance IMC professional, understanding these concepts supports the development of integrated strategies that align messaging across various platforms.

What can you do with an integrated marketing communications degree?

A degree in integrated marketing communications prepares individuals for roles such as marketing coordinator, brand manager, or communications specialist. It provides skills in strategic planning, content creation, and digital tools like social media platforms and analytics software, enabling careers across advertising, public relations, and corporate communications.

Can I do freelancing with digital marketing?

Freelance Integrated Marketing Communication professionals can certainly work independently in digital marketing, leveraging skills in content creation, social media management, and analytics. Freelancers often use tools like Google Analytics and social media platforms, and may need certifications such as Google Ads or HubSpot to enhance credibility and attract clients.
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Freelance Integrated Marketing Communication jobs near you
Infographic showing various Freelance Integrated Marketing Communication job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 78% Full Time, 18% Part Time, and 3% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $99,230 per year, or $47.7 per hour.
Manager, Integrated Marketing Communication

Manager, Integrated Marketing Communication

Post Consumer Brands

Lakeville, MN • On-site

Full-time

Posted 16 days ago

Post Consumer Brands rating

8.0

Company rating: 8.0 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

86th of 432 rated food and drinks producers

Job description

Business Unit Overview
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal and Peter Pan™ peanut butter, as well as Rachael Ray® Nutrish™, Kibbles 'n Bits™ and 9Lives™ dog and cat food. Post also provides private label solutions to customers in pet food, cereal, nut butters and granola. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn or Facebook for the latest news.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
Post Consumer Brands (PCB) is seeking creative, collaborative, and driven individuals to join our Integrated Marketing Communications team. This team is responsible for developing and executing marketing strategies for various product categories, focusing on branded content creation, media, digital/social content, and partnerships. The role involves collaborating with internal and external partners, developing content strategies, and executing campaigns. Strong communication, organizational, and project management skills are essential. The positions require a learning mindset, adaptability to changing trends, and the ability to work effectively in a matrixed organization. Preferred qualifications include experience in related fields, knowledge of various communication touchpoints, collaboration skills, and a passion for brand building. These roles provide opportunities to shape brand strategies, lead cross-functional initiatives, and contribute to the growth of well-known national brands.
Responsibilities and Accountabilities
The roles involve collaborating with internal and external partners, developing content strategies, and executing campaigns. This role provides opportunities to shape brand strategies, lead cross-functional initiatives, and contribute to the growth of well-known national brands.
Strategic Planning and Execution:
  • Developing and executing comprehensive communications strategies across various touchpoints, including digital, social media, in-store, and partnerships
  • This involves creating content plans, overseeing creative development, and collaborating with agencies and partners

Orchestration and Collaboration:
  • Leading cross-functional collaboration between internal teams, agencies, and external partners to ensure the seamless execution of marketing plans
  • This includes building relationships, providing clear direction, and fostering a "Win as a Team" mindset

Content Strategy and Development:
  • Creating and implementing content strategies aligned with brand objectives
  • This involves overseeing content creation, ensuring consistency with brand guidelines, and managing assets across different media platforms

Innovation and Brand Building:
  • Developing innovative ideas that drive brand growth, connecting with consumers through purpose-driven actions, and contributing to product innovation launches

Measurement and Optimization:
  • Monitoring and analyzing campaign performance, identifying optimization opportunities, and providing insights for continuous improvement
  • This includes tracking results, and adjusting strategies based on data

Relationship Management:
  • Build and foster strong working relationships with internal teams, external partners, vendors, and agencies, effectively communicating at various levels within the organization

Market Trends and Insights:
  • Staying up-to-date with market trends, cultural shifts, and emerging technologies to infuse fresh and relevant ideas into marketing strategies

Project Management:
  • Managing multiple projects simultaneously, ensuring timelines and deliverables are met, and maintaining a high level of organization and attention to detail

Communication and Presentation:
  • Clearly communicating ideas, strategies, and results to internal and external stakeholders through written, verbal, and presentation formats

Work Location: Onsite in Lakeville, MN following a hybrid work schedule, 3 days per week in office (Tuesday - Thursday). Relocation support is not provided for this role.
Qualifications
Experience
  • Bachelor's degree in relevant field (e.g., Communications, Marketing, Advertising, Business)
  • 7+ years of experience in marketing, advertising, or creative agency related roles

Other Characteristics
  • The positions require a learning mindset, adaptability to changing trends, and the ability to work effectively in a matrixed organization
  • Collaborative skills for cross-functional teamwork
  • Curiosity and adaptability to industry trends
  • Effective communication (written, verbal, and presentation)
  • Executional precision with attention to detail
  • Strong organizational and prioritization skills
  • Strong business acumen and strategic thinking
  • Expertise in specific areas like advertising, digital marketing, partnerships, or ecommerce
  • Experience with data-driven decision-making and consumer insights
  • Creative thinking and innovation mindset
  • High bias for action
  • Passion for brand building, sustainability, or purpose-driven initiatives
  • Strong influencing skills and ability to guide stakeholders
  • Experience managing third-party vendors/external partners
  • Proactive leadership and problem-solving skills

The pay range for this position is $89,506 - $132,468 per year.

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