Vice President Integrated Marketing Communication information
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$85.5K - $101.7K
5% of jobs
$101.7K - $118K
5% of jobs
$118K - $134.2K
13% of jobs
$136.5K is the 25th percentile. Wages below this are outliers.
$134.2K - $150.4K
13% of jobs
$150.4K - $166.6K
8% of jobs
The median wage is $174.1K / yr.
$166.6K - $182.9K
13% of jobs
$182.9K - $199.1K
14% of jobs
$204.4K is the 75th percentile. Wages above this are outliers.
$199.1K - $215.3K
14% of jobs
$215.3K - $231.5K
6% of jobs
$231.5K - $247.8K
6% of jobs
$247.8K - $264K
3% of jobs
How much do vice president integrated marketing communication jobs pay per year?
As of Aug 16, 2026, the average yearly pay for vice president integrated marketing communication in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.
To thrive as a Vice President of Integrated Marketing Communication, you need deep expertise in marketing strategy, brand management, and cross-channel campaign development, typically supported by a degree in marketing, communications, or a related field. Familiarity with marketing automation platforms, analytics tools, and content management systems is essential, along with experience using CRM software. Exceptional leadership, strategic thinking, and communication skills set top performers apart by enabling them to align teams and drive cohesive messaging. These skills ensure effective brand positioning, integrated outreach, and measurable business growth in a competitive marketplace.
A Vice President of Integrated Marketing Communication works closely with leaders in product, sales, public relations, and digital teams to ensure that all messaging aligns with the company's overall brand strategy. This collaboration often involves regular cross-departmental meetings, joint campaign planning sessions, and the establishment of shared performance metrics. By fostering open communication channels and aligning goals, the VP ensures that marketing efforts are synchronized across all touchpoints, reducing inconsistencies and maximizing impact. This role also frequently leads the development of integrated campaigns that require input and support from multiple departments.
A Vice President of Integrated Marketing Communication (VP IMC) is responsible for overseeing and coordinating all aspects of an organization's marketing communications to ensure a consistent and unified message across all channels. This includes managing advertising, public relations, digital marketing, content creation, and branding efforts. The VP IMC develops strategies that align with the company’s overall goals, leads cross-functional marketing teams, and measures the effectiveness of integrated campaigns. They play a key role in building brand awareness, driving engagement, and supporting business growth.
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