Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding ...
Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding ...
Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding ...
Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding ...
Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding ...
Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding ...
Experience with A/B testing methodologies and conversion rate optimization (CRO). * Solid understanding of tracking pixels, conversion APIs, UTM parameters, and digital advertising attribution models.
Experience with A/B testing methodologies and conversion rate optimization (CRO). * Solid understanding of tracking pixels, conversion APIs, UTM parameters, and digital advertising attribution models.
Experience with A/B testing methodologies and conversion rate optimization (CRO). * Solid understanding of tracking pixels, conversion APIs, UTM parameters, and digital advertising attribution models.
Experience with A/B testing methodologies and conversion rate optimization (CRO). * Solid understanding of tracking pixels, conversion APIs, UTM parameters, and digital advertising attribution models.
Experience with audience targeting, dynamic creative optimization (DCO), conversion rate ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Experience with audience targeting, dynamic creative optimization (DCO), conversion rate ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Experience with audience targeting, dynamic creative optimization (DCO), conversion rate ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Experience with audience targeting, dynamic creative optimization (DCO), conversion rate ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...
Utilize A/B testing for landing pages to optimize conversion rates specifically for healthcare ... Experience managing and optimizing digital marketing channels, especially SEM/SEO and local search.
Utilize A/B testing for landing pages to optimize conversion rates specifically for healthcare ... Experience managing and optimizing digital marketing channels, especially SEM/SEO and local search.
Performance Growth Marketer
Southfield, MI · On-site
$16.50/hr
Improve conversion rates and reduce acquisition costs through ongoing optimization * Develop landing pages, campaigns, workflows, and follow-up strategies that drive measurable growth Testing ...
Quick apply
Performance Growth Marketer
Southfield, MI · On-site
$16.50/hr
Improve conversion rates and reduce acquisition costs through ongoing optimization * Develop landing pages, campaigns, workflows, and follow-up strategies that drive measurable growth Testing ...
Senior Ecommerce Manager
Saginaw, MI · On-site
$96K - $131K/yr
... optimization, pricing competitiveness, inventory availability, customer experience, and operational ... Monitor and analyze key ecommerce KPIs including traffic, conversion rate, AOV, ROAS, inventory ...
Quick apply
Senior Ecommerce Manager
Saginaw, MI · On-site
$96K - $131K/yr
... optimization, pricing competitiveness, inventory availability, customer experience, and operational ... Monitor and analyze key ecommerce KPIs including traffic, conversion rate, AOV, ROAS, inventory ...
Senior Web Strategist
Grandville, MI · On-site
User Experience & Conversion Optimization (20%) * Design and optimize user journeys for two ... Lead UX/UI improvements that reduce friction and increase conversion rates for: * both diagnostic ...
Senior Web Strategist
Grandville, MI · On-site
User Experience & Conversion Optimization (20%) * Design and optimize user journeys for two ... Lead UX/UI improvements that reduce friction and increase conversion rates for: * both diagnostic ...
Senior Web Strategist
Grandville, MI · On-site
User Experience & Conversion Optimization (20%) * Design and optimize user journeys for two ... Lead UX/UI improvements that reduce friction and increase conversion rates for: * both diagnostic ...
Quick apply
Senior Web Strategist
Grandville, MI · On-site
User Experience & Conversion Optimization (20%) * Design and optimize user journeys for two ... Lead UX/UI improvements that reduce friction and increase conversion rates for: * both diagnostic ...
Senior Web Strategist
Grandville, MI · Hybrid
User Experience & Conversion Optimization (20%) * Design and optimize user journeys for two ... Lead UX/UI improvements that reduce friction and increase conversion rates for: * both diagnostic ...
Senior Web Strategist
Grandville, MI · Hybrid
User Experience & Conversion Optimization (20%) * Design and optimize user journeys for two ... Lead UX/UI improvements that reduce friction and increase conversion rates for: * both diagnostic ...
Licensed Insurance Sales Agency Operations Director
Bloomfield Hills, MI · Remote
$135K - $160K/yr
Direct management of lead generation , including vendor selection, budgeting, and performance optimization (CPA, conversion rates) * Oversight of lead flow, routing, and quality to ensure alignment ...
Quick apply
Licensed Insurance Sales Agency Operations Director
Bloomfield Hills, MI · Remote
$135K - $160K/yr
Direct management of lead generation , including vendor selection, budgeting, and performance optimization (CPA, conversion rates) * Oversight of lead flow, routing, and quality to ensure alignment ...
... data-driven optimization. This role owns Email and SMS as a primary revenue channel, with ... Conversion rates, AOV, LTV, churn * Build a closed-loop feedback system: * Insights Hypothesis Test ...
... data-driven optimization. This role owns Email and SMS as a primary revenue channel, with ... Conversion rates, AOV, LTV, churn * Build a closed-loop feedback system: * Insights Hypothesis Test ...
Payments Product Owner
Benton Harbor, MI · On-site
This is a high-impact role responsible for delivering seamless, secure, and optimized payment ... Experience improving payment authorization & conversion rates
Quick apply
Payments Product Owner
Benton Harbor, MI · On-site
This is a high-impact role responsible for delivering seamless, secure, and optimized payment ... Experience improving payment authorization & conversion rates
Director of Lifecycle Marketing
Williamsburg, MI · On-site
$120K - $150K/yr
... data-driven optimization. This role owns Email and SMS as a primary revenue channel, with ... Conversion rates, AOV, LTV, churn * Build a closed-loop feedback system: * Insights → Hypothesis ...
Director of Lifecycle Marketing
Williamsburg, MI · On-site
$120K - $150K/yr
... data-driven optimization. This role owns Email and SMS as a primary revenue channel, with ... Conversion rates, AOV, LTV, churn * Build a closed-loop feedback system: * Insights → Hypothesis ...
DR Copywriter
Williamsburg, MI · On-site
$80K - $100K/yr
Collaborate with SEO or content teams to maintain consistency in voice and messaging What Success Looks Like Your copy directly improves conversion rates, CTR, and CAC efficiency * You consistently ...
DR Copywriter
Williamsburg, MI · On-site
$80K - $100K/yr
Collaborate with SEO or content teams to maintain consistency in voice and messaging What Success Looks Like Your copy directly improves conversion rates, CTR, and CAC efficiency * You consistently ...
DR Copywriter
Williamsburg, MI · Remote
Collaborate with SEO or content teams to maintain consistency in voice and messaging What Success Looks Like Your copy directly improves conversion rates, CTR, and CAC efficiency * You consistently ...
DR Copywriter
Williamsburg, MI · Remote
Collaborate with SEO or content teams to maintain consistency in voice and messaging What Success Looks Like Your copy directly improves conversion rates, CTR, and CAC efficiency * You consistently ...
Conversion rate * Service Mix * Retention * Revenue and EBITDA growth from virtual care services ... Patient Journey Optimization * Define end-to-end digital patient journey from awareness, lead ...
Conversion rate * Service Mix * Retention * Revenue and EBITDA growth from virtual care services ... Patient Journey Optimization * Define end-to-end digital patient journey from awareness, lead ...
Freelance Conversion Rate Optimization information
What is freelance conversion rate optimization?
Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.
What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?
Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.
What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?
| Aspect | Freelance Conversion Rate Optimization | Freelance Digital Marketing |
|---|---|---|
| Primary Focus | Improving website conversion rates | Promoting brands/products online |
| Skills & Certifications | Analytics, A/B testing, UX design | SEO, content marketing, social media |
| Work Environment | Client websites, analytics tools | Multiple channels, campaigns |
| Industry Usage | eCommerce, SaaS, online services | Retail, tech, service sectors |
While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.
What are the key skills and qualifications needed to thrive as a Freelance Conversion Rate Optimization (CRO) Specialist, and why are they important?
To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What are the most commonly searched types of Conversion Rate Optimization jobs in Michigan? The most popular types of Conversion Rate Optimization jobs in Michigan are:
What are popular job titles related to Freelance Conversion Rate Optimization jobs in Michigan? For Freelance Conversion Rate Optimization jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Freelance Conversion Rate Optimization jobs in Michigan look for? The top searched job categories for Freelance Conversion Rate Optimization jobs in Michigan are:
What cities in Michigan are hiring for Freelance Conversion Rate Optimization jobs? Cities in Michigan with the most Freelance Conversion Rate Optimization job openings:
Job description
Job Description
We are looking for a Product Manager to lead the mobile app product strategy and experience for both iOS and Android platforms. In this role, you will define and drive the mobile roadmap, translating organizational goals and member needs into a cohesive, prioritized product vision that delivers measurable outcomes.
QUALIFICATIONS
We are looking for a Product Manager to lead the mobile app product strategy and experience for both iOS and Android platforms. In this role, you will define and drive the mobile roadmap, translating organizational goals and member needs into a cohesive, prioritized product vision that delivers measurable outcomes.
- Define and evolve the digital product vision for unauthenticated .com experiences, including marketing pages, acquisition flows, and onboarding journeys, informed by customer research, competitive analysis, and market trends.
- Own and maintain a prioritized product roadmap aligned to business OKRs; communicate progress, tradeoffs, and outcomes to leadership and governance stakeholders.
- Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding metrics.
- Establish feature definitions, acceptance criteria, and success metrics for the product backlog; manage scope and schedule tradeoffs with transparency.
- Champion the end-to-end digital customer experience; own resolution of experience gaps and usability issues across unauthenticated surfaces.
- Serve as the subject matter expert and internal advocate for the public digital experience; communicate product direction to customers, partners, and internal stakeholders.
- Lead business readiness activities in partnership with marketing, IT, compliance, and operations; anticipate blockers and escalate appropriately.
- Partner with analytics teams to define KPIs, build dashboards, and drive data-informed decisions around visitor behavior, conversion funnels, and acquisition performance.
- Actively participate in scaled agile ceremonies including PI Planning, Backlog Refinement, Cross-Platform Coordination, Discovery & Framing, and Stakeholder Governance.
QUALIFICATIONS
- Bachelor's degree in related field required. Master's Degree in Computer Science or Business Administration preferred.
- A minimum of seven (7) years of experience as a Product Manager, Digital Product Manager, or related role required.
- Experience with consumer-facing digital products, .com platforms, or marketing/acquisition-focused web experiences strongly preferred.
- Background in healthcare, insurance, third-party administration, benefits consulting, or healthcare IT preferred.
- Deep understanding of digital product management for consumer web, including SEO fundamentals, conversion funnels, and unauthenticated user journeys.
- Proven experience defining and tracking OKRs, KPIs, and funnel metrics (acquisition, activation, conversion).
- Hands-on experience with CRO strategy; familiarity with tools such as Optimizely, Adobe Target, Google Analytics, or similar platforms.
- Strong command of Agile methodologies including SAFe and SCRUM; comfortable operating in a scaled agile environment.
- Ability to translate complex business and technical requirements into clear user stories and acceptance criteria.
- Excellent communication and storytelling skills, able to present product strategy and performance data clearly to both executive and cross-functional audiences.
- Strong analytical and problem-solving skills; comfortable working in a data-informed, test-and-learn culture.
- Proven ability to manage competing priorities and navigate a matrixed organization.
- Demonstrated track record of developing Product Owners and contributors across the product lifecycle.
- Strong relationship management and stakeholder alignment skills.
About Advantasure
Sourced by ZipRecruiter
Industry
It services
Company size
501 - 1,000 Employees
Headquarters location
Glen Allen, VA, US
Year founded
2016