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Director Conversion Rate Optimization Jobs in Michigan

EnthuZiastic

Growth Hacker - Remote

Ann Arbor, MI · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Allendale, MI · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Grand Rapids, MI · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Detroit, MI · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Flint, MI · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Lansing, MI · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Kalamazoo, MI · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Mount Pleasant, MI · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Warren, MI · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Michigan? The most popular types of Conversion Rate Optimization jobs in Michigan are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Michigan? For Director Conversion Rate Optimization jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Michigan look for? The top searched job categories for Director Conversion Rate Optimization jobs in Michigan are:
What cities in Michigan are hiring for Director Conversion Rate Optimization jobs? Cities in Michigan with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you

Director of Conversion Rate Optimization (CRO)

Truly Free Home

Traverse City, MI • On-site

$120K - $150K/yr

Full-time

Medical, Dental, Vision, PTO

Posted 4 days ago

Job description

Director of Conversion Rate Optimization (CRO)
Department: Marketing
Company: Truly Free, Inc.
Location: Remote
Compensation: $120,000-$150,000 base + performance incentives
Reports to: VP of Marketing / CMO
Company Overview
Truly Free is a fast-growing, mission-driven DTC health and wellness brand redefining what "clean" means-scientifically, environmentally, and experientially. Our non-toxic, eco-friendly cleaning products are designed to improve human health and protect the planet.
We believe conversion is a human experience problem, not just a traffic problem. Every click, scroll, and subscription decision should feel intuitive, trust-building, and purposeful. That philosophy sits at the center of this role.
Position Summary
We are seeking a world-class Director of Conversion Rate Optimization to own and evolve the end-to-end digital experience across TrulyFreeHome.com and our subscription ecosystem.
This role sits at the intersection of direct-response design, UX strategy, behavioral psychology, and data-driven experimentation. You will lead conversion strategy across acquisition, onboarding, subscription management, and retention-driving measurable lifts in conversion rate, AOV, LTV, and churn reduction.
You are not just designing interfaces-you are designing decisions.
This role will also lead the website rebrand and experience modernization, ensuring the visual system, messaging hierarchy, and UX architecture align with brand trust, clarity, and performance.
What You'll Own:
Conversion Strategy & Optimization
  • Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows
  • Apply direct response design principles to drive conversion, reduce friction, and increase lifetime value
  • Identify, prioritize, and execute CRO experiments across acquisition, retention, and upsell paths
  • Translate behavioral insights and data into conversion-driven design decisions

UX/UI Vision & Leadership
  • Own the UX/UI vision and roadmap across:
    • Ecommerce website
    • Landing pages and funnels
    • Customer portal and subscription management
    • Mobile experiences
  • Ensure every experience balances brand trust, speed, clarity, and persuasion

Website Rebrand & Experience Redesign
  • Lead a comprehensive website rebrand and UX overhaul
  • Ensure brand consistency, accessibility, and usability best practices
  • Modernize design while protecting conversion performance during transition

Design Systems & Scalability
  • Build and maintain a scalable, performance-oriented design system
  • Enable rapid experimentation without breaking consistency
  • Partner with engineering to ensure clean handoff and implementation

Research, Testing & Validation
  • Conduct and oversee:
    • User research (qualitative & quantitative)
    • Usability testing
    • A/B and multivariate testing
  • Use insights-not opinions-to drive decisions

Cross-Functional Collaboration
  • Partner closely with:
    • Marketing (growth, lifecycle, paid media)
    • Engineering & product
    • Brand and content teams
  • Align UX decisions with core business KPIs

Team Leadership & Mentorship
  • Hire, manage, and mentor UX/UI designers
  • Build a culture of experimentation, accountability, and user advocacy

Required Qualifications
  • 5+ years in UX/UI, CRO, product design, or human experience design
  • Proven success in high-conversion DTC ecommerce and subscription businesses
  • Deep expertise in direct response design
  • Demonstrated impact on KPIs such as:
    • Conversion rate
    • Bounce rate
    • Retention and churn
    • LTV and AOV
  • Experience leading major website redesigns or rebrands
  • Strong command of design systems, responsive design, and accessibility
  • Advanced proficiency in Figma (Sketch / Adobe CC also acceptable)
  • Experience running and interpreting CRO experiments
  • Exceptional communication and leadership skills

Portfolio Requirement (Non-Negotiable)
Candidates must submit a portfolio demonstrating:
  • Clear calls-to-action
  • Conversion-focused design decisions
  • Subscription and retention optimization
  • Rebranding or major UX transformations
  • Measurable outcomes (before/after metrics preferred)

We are looking for proof of performance, not just aesthetics.
Preferred Experience
  • Health & wellness or regulated consumer brands
  • Experience with CRO platforms (Optimizely, VWO, Google Optimize, etc.)
  • Working knowledge of HTML/CSS and collaboration with frontend teams
  • Familiarity with behavioral psychology, persuasion, and decision design

What We Offer
  • A mission-driven company improving human and environmental health
  • Competitive compensation with performance upside
  • Health, dental, and vision insurance
  • Flexible PTO and fully remote work
  • Executive-level ownership and real impact
  • The opportunity to define the digital experience of a category-leading DTC brand

Apply