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Director Conversion Rate Optimization Jobs in Michigan

Truly Free Home

DR Copywriter

Williamsburg, MI · Remote

What You'll Own Direct Response Copy (Core Focus) * Write and optimize conversion-driven copy ... Collaborate with SEO or content teams to maintain consistency in voice and messaging What Success ...

Truly Free Home

DR Copywriter

Williamsburg, MI · On-site

$80K - $100K/yr

What You'll Own Direct Response Copy (Core Focus) * Write and optimize conversion-driven copy ... Collaborate with SEO or content teams to maintain consistency in voice and messaging What Success ...

Shively Diversified Management Services

Be Seen First

Application Engineer

Auburn Hills, MI · On-site

$100K/yr

This role plays a direct role in order conversion by ensuring machining performance, process ... Performance Metrics (KPIs) • Demo-to-order conversion rate • Accuracy of cycle-time, process ...

Aptiv

Sales Director - Tiers

Troy, MI · On-site

Sales Director - Tiers In-office Troy, MI The Sales Director is responsible for driving strategic ... Program conversion rate (RFQ award SOP) * Market share in key automotive platforms * Customer ...

New

Aptiv

Sales Director - Tiers

Troy, MI · On-site

Sales Director - Tiers In-office Troy, MI The Sales Director is responsible for driving strategic ... Program conversion rate (RFQ award SOP) * Market share in key automotive platforms * Customer ...

Flourish Health

Head of Patient Growth

Ann Arbor, MI · On-site

... O Leadership: Develop and lead all targeted online acquisition channels from start to finish. * Data & Analytics: Track and understand conversion rates across all major acquisition funnels.

Truck Hero, Inc.

Director of Treasury

Ann Arbor, MI · On-site

$150 - $200/hr

Drive working capital optimization initiatives in partnership with Finance, Procurement, and Sales ... Oversee financial risk management , including foreign exchange exposure, interest rate risk, and ...

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Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Michigan? The most popular types of Conversion Rate Optimization jobs in Michigan are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Michigan? For Director Conversion Rate Optimization jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Michigan look for? The top searched job categories for Director Conversion Rate Optimization jobs in Michigan are:
What cities in Michigan are hiring for Director Conversion Rate Optimization jobs? Cities in Michigan with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you

DR Copywriter

Truly Free Home

Williamsburg, MI • Remote

Full-time

Re-posted 2 days ago

Job description

Direct Response Copywriter (Performance-Driven | DTC Growth)
Location: Remote
Reports to: Director of Marketing
Company: Truly Free Home
Salary: $80,000 - 100,000


* we will also consider W-2 and/or part time candidates


Role Overview


We're looking for a performance-obsessed Direct Response Copywriter who understands that great copy doesn't just sound good-it converts.


This role sits at the intersection of creative strategy and revenue growth, owning the messaging that drives customer acquisition, retention, and LTV across our DTC channels. You'll write high-converting copy for paid media, email/SMS, landing pages, and funnels-while continuously testing, iterating, and optimizing based on performance data.


For the next 5-6 months, you'll also support blog and SEO content as we expand our organic footprint. This is a temporary component and will not dilute the primary focus on direct response performance.


If you think in hooks, obsess over CTRs and CVRs, and love turning insights into scalable creative-this role is for you.


What You'll Own
Direct Response Copy (Core Focus)

  • Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube)
  • Email & SMS campaigns and flows
  • Landing pages and product detail pages
  • Advertorials and funnels
  • Develop high-performing hooks, angles, and messaging frameworks
  • Partner with creative and media teams to concept and iterate ad creative
  • Continuously test variations (headlines, offers, positioning) to improve KPIs
  • Analyze performance data and translate insights into new copy directions


Testing & Optimization

  • Own copy testing roadmap and iteration cycles
  • Identify winning messaging and scale it across channels
  • Balance speed and quality-shipping frequently while improving performance


Temporary Blog & SEO Support (5-6 months)

  • Write or support blog content aligned with SEO and brand goals
  • Translate product and customer insights into educational, conversion-aware content
  • Collaborate with SEO or content teams to maintain consistency in voice and messaging


What Success Looks Like

Your copy directly improves conversion rates, CTR, and CAC efficiency

  • You consistently generate new winning angles and hooks
  • You contribute to scalable creative that drives measurable revenue growth
  • You operate with a test learn iterate mindset, not "one-and-done" writing


What You Bring

  • 3+ years of direct response copywriting experience (DTC or performance marketing preferred)
  • Proven track record of writing copy that drives measurable results
  • Deep understanding of:
  • Customer psychology and buyer intent
  • Offers, hooks, and urgency
  • Paid social and lifecycle marketing ecosystems
  • Experience working closely with paid media, creative, or growth teams
  • Comfort using data to inform decisions (you don't need to be an analyst, but you use performance insights)


Bonus Points

  • Experience in DTC, CPG, or subscription businesses
  • Familiarity with platforms like Klaviyo, Meta Ads, or TikTok Ads
  • Exposure to SEO or long-form content strategy


How You Work

  • You think like a marketer, not just a writer
  • You move fast and iterate faster
  • You care about performance over opinions
  • You're constantly studying what's working in the market-and applying it


Why This Role is Different
This isn't a traditional copywriting role. You won't be writing in a vacuum-you'll be:

  • Directly tied to revenue and growth
  • Collaborating with a performance-driven team
  • Shipping work that gets tested, measured, and scaled



Apply