Director Conversion Rate Optimization Jobs in Michigan

Role Summary

Current below
The Zone Head / Tech Centre Head is responsible for end-to-end performance of the assigned region, including sales growth, demo effectiveness, service quality, team discipline, and customer satisfaction.

This is a hands-on leadership role focused on execution, accountability, and team productivity.

Suggested below
The Zone Head / Tech Centre Head is responsible for full regional ownership, including sales growth, demo effectiveness, service execution, team performance, and customer satisfaction. This role leads the Tech Centre as both a commercial and operational hub, ensuring disciplined execution across Sales, Applications, Service, and Administration.

This is a hands-on leadership role requiring strong field presence, execution discipline, and accountability for results.

Essential Functions & Key Responsibilities

1) Regional Business Ownership

Current below
• Own regional revenue, margin, and growth plan
• Drive territory development and customer acquisition
• Ensure pricing discipline and healthy order conversion
• Monitor competitor activity and market dynamics

Suggested below
1) Regional Business Ownership
• Own regional revenue, margin, and growth objectives.
• Drive territory development, customer acquisition, and account expansion.
• Enforce pricing discipline and healthy order conversion practices.
• Monitor competitor activity, market trends, and customer demand dynamics.

2) Team Leadership & Development

Current below
• Lead and manage Sales, Applications, Service, and Admin teams
• Set clear targets and performance expectations
• Conduct regular performance reviews and coaching
• Build a culture of accountability, discipline, and collaboration

Suggested below
2) Team Leadership & Development
• Lead and manage cross-functional teams including Sales, Applications, Service, and Administration.
• Set clear targets, KPIs, and performance expectations across functions.
• Conduct regular performance reviews, coaching, and corrective action where required.
• Build a culture of accountability, execution discipline, and cross-functional collaboration.

3) Sales & Funnel Governance

Current below
• Review sales funnel, forecasts, and projections weekly
• Ensure realistic closure timelines and clean CRM data
• Analyze lost orders and drive corrective actions
• Support key negotiations and strategic accounts

Suggested below
3) Sales & Funnel Governance
• Review sales funnel, forecasts, and projections on a regular cadence.
• Ensure realistic closure timelines, disciplined CRM hygiene, and forecast accuracy.
• Analyze lost orders and drive corrective actions and process improvements.
• Support key negotiations, strategic accounts, and high-impact opportunities.

4) Demo & Tech Centre Excellence

Current below
• Ensure demo machines are fully operational and utilized effectively
• Drive demo planning, execution, and conversion
• Oversee application readiness and technical support quality
• Maintain Tech Centre infrastructure and standards

Suggested below
4) Demo & Tech Centre Excellence
• Ensure demo machines are fully operational, calibrated, and effectively utilized.
• Drive disciplined demo planning, execution, and demo-to-order conversion.
• Oversee application readiness, technical quality, and demo preparation standards.
• Maintain Tech Centre infrastructure, safety, and operational standards.

5) Service Quality & Customer Satisfaction

Current below
• Ensure timely installation, commissioning, and service response
• Monitor service KPIs and customer feedback
• Coordinate with Central Warehouse & Repair Centre for escalations
• Drive root cause analysis and continuous improvement

Suggested below
5) Service Quality & Customer Satisfaction
• Ensure timely installation, commissioning, and responsive service support.
• Monitor service KPIs, customer feedback, and repeat issue trends.
• Coordinate with Central Warehouse, Parts, and Repair Centres for escalations.
• Drive root cause analysis and continuous improvement initiatives.

6) Coordination & Reporting

Current below
• Coordinate with Country Head on strategy and execution
• Submit regular performance reports (sales, service, operations)
• Ensure compliance with company processes and policies

Suggested below
6) Coordination & Reporting
• Coordinate closely with the Country Head on strategy, execution, and priorities.
• Submit regular performance reports covering sales, service, and operations.
• Ensure compliance with company processes, policies, and reporting cadence.

Performance Metrics (KPIs)

Current below
• Regional revenue and margin achievement
• Forecast accuracy
• Demo-to-order conversion rate
• Service SLA compliance and customer satisfaction
• Team productivity and retention
• Discipline in reporting and execution cadence

Suggested below
• Regional revenue, margin, and growth achievement
• Forecast accuracy and pipeline quality
• Demo-to-order conversion rate
• Service SLA compliance and customer satisfaction
• Team productivity, capability development, and retention
• Discipline in reporting, cadence, and execution

Requirements

Qualifications & Experience

Current below
• Bachelor’s degree in Engineering or Business
• 12–20 years experience in CNC machine tools or capital equipment industry
• Proven experience managing cross-functional teams
• Strong commercial and technical understanding
• Ability to lead by example in a field-oriented environment

Suggested below
• Bachelor’s degree in Engineering, Manufacturing, or Business; advanced degree preferred.
• 12–20 years of experience in CNC machine tools or capital equipment industries.
• Proven experience leading cross-functional teams across sales, applications, and service.
• Strong commercial acumen combined with solid technical understanding.
• Ability to lead by example in a field-oriented, execution-driven environment.

Work Environment & Physical Demands

Combination of office, Tech Centre, and customer-site environments with exposure to manufacturing hazards such as noise, electricity, heavy equipment, and automated/manual machinery.
Physical demands include frequent travel, standing, walking, site visits, operating a vehicle, and periodic lifting/pushing/pulling of equipment or materials.