ZipRecruiter

Log In

1

Director Conversion Rate Optimization Jobs in Michigan

EnthuZiastic

Growth Hacker - Remote

Warren, MI · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Mount Pleasant, MI · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Ellis Porter

Senior Growth Marketing Manager

Troy, MI · On-site

$160K/yr

Experience working across multiple marketing channels, with deep expertise in at least two areas such as paid media, lifecycle/email marketing, SEO/AEO, or conversion rate optimization. * Genuinely ...

Ellis Porter

Senior Growth Marketing Manager

Troy, MI · On-site

Experience working across multiple marketing channels, with deep expertise in at least two areas such as paid media, lifecycle/email marketing, SEO/AEO, or conversion rate optimization. * Genuinely ...

Atlas Copco

Improve website performance through user experience (UX), SEO, and conversion rate optimization (CRO) best practices. * Collaborate with product marketing, sales, and subject matter experts to ...

Eccalon LLC

E-Commerce Manager

Detroit, MI

... optimizing product listings, launching drops, troubleshooting site performance -- while also ... Track performance KPIs: conversion rate, bounce rate, AOV, UPT, return rate, and site speed

Stellantis

Director - Jeep Product

Auburn Hills, MI · On-site

$220K - $230K/yr

As the Director - Jeep Brand Product , you will lead the team responsible for one of Jeep's most ... rate optimization. Governance & Communication * Build and present high-quality, data-driven ...

next page

Showing results 1-20

All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Michigan

Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Michigan? The most popular types of Conversion Rate Optimization jobs in Michigan are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Michigan? For Director Conversion Rate Optimization jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Michigan look for? The top searched job categories for Director Conversion Rate Optimization jobs in Michigan are:
What cities in Michigan are hiring for Director Conversion Rate Optimization jobs? Cities in Michigan with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Growth Hacker - Remote

Growth Hacker - Remote

EnthuZiastic

Warren, MI • On-site

Full-time

Posted 29 days ago

Job description

About Us

Our mission is to bring people together and connect them into a community to nurture each other. We aim to share a conducive environment, a joyous space to grow and excel; a world brimming with selfless love and enough kindness. We strive to enrich each of our lives with kaleidoscopic memories we make here - vibrant, lively, of all hues and colors.

Job Description

​

This is a remote position.

User Acquisition:

  • Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising.

Conversion Rate Optimization:

  • Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Product Development:

  • Collaborate with product teams to improve user experience, optimize product features, and iterate based on user feedback to drive growth.

Customer Retention:

  • Develop strategies to increase customer retention and reduce churn through engagement, loyalty programs, and targeted communication.

Data Analysis:

  • Collect and analyze data to gain insights into user behaviour, product usage, and marketing performance.

  • Use data-driven decisions to guide growth strategies and experiments.

Viral Marketing:

  • Create and implement strategies to encourage users to refer others to the product or service through viral marketing techniques.

Content Marketing:

  • Develop and distribute high-quality content that educates, informs, and engages the target audience, driving traffic and brand awareness.

Experimentation:

  • Plan and execute rapid, iterative experiments to test growth hypotheses and identify effective strategies.

  • Continuously refine and scale strategies based on experiment results.

Marketing Automation:

  • Implement marketing automation tools and workflows to streamline and personalize user communication and engagement.

Budget Management:

  • Manage and allocate budgets effectively across various growth channels, ensuring a positive return on investment.

Reporting and Analysis:

  • Provide regular reports on growth performance, including key metrics and insights to relevant stakeholders.
Requirements

Digital Marketing Expertise:

  • Proven experience in digital marketing, with a deep understanding of various marketing channels and tools.

Analytical Skills:

  • Strong analytical and data interpretation skills, including proficiency in data analysis tools and platforms.

Technical Proficiency:

  • Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data visualization tools.

Creativity:

  • Ability to think creatively and develop unique strategies to achieve growth.

Communication Skills:

  • Effective communication skills for collaborating with cross-functional teams and presenting findings and strategies to stakeholders.

Entrepreneurial Mindset:

  • A proactive and entrepreneurial spirit with a willingness to take calculated risks and adapt to changes.

Adaptability:

  • Ability to stay updated with the latest trends in marketing and technology and adapt strategies accordingly.

Project Management:

  • Strong project management skills to handle multiple growth initiatives simultaneously.

Experience with Startups:

  • Experience working in a startup environment or high-growth company is often preferred.

Continuous Learning:

  • A commitment to ongoing learning and professional development in growth hacking.
Benefits

  • Opportunity to be a part of a dynamic growth focused tech startup.

  • Great learning opportunities to develop new skills and understanding of cutting edge software tools and processes.

  • Opportunity to work closely with serial tech entrepreneurs from Silicon Valley.

  • Fun-loving environment and caring team mates and inclusive culture of the company.

Apply