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Director Conversion Rate Optimization Jobs in Michigan

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Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Michigan? The most popular types of Conversion Rate Optimization jobs in Michigan are:
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What cities in Michigan are hiring for Director Conversion Rate Optimization jobs? Cities in Michigan with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Digital Product Manager - Mobile

Digital Product Manager - Mobile

Advantasure, Inc.

Detroit, MI • On-site

Full-time

Posted 25 days ago

Job description

Job Description
We are looking for a Product Manager to lead the mobile app product strategy and experience for both iOS and Android platforms. In this role, you will define and drive the mobile roadmap, translating organizational goals and member needs into a cohesive, prioritized product vision that delivers measurable outcomes.
  • Define and evolve the digital product vision for unauthenticated .com experiences, including marketing pages, acquisition flows, and onboarding journeys, informed by customer research, competitive analysis, and market trends.
  • Own and maintain a prioritized product roadmap aligned to business OKRs; communicate progress, tradeoffs, and outcomes to leadership and governance stakeholders.
  • Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding metrics.
  • Establish feature definitions, acceptance criteria, and success metrics for the product backlog; manage scope and schedule tradeoffs with transparency.
  • Champion the end-to-end digital customer experience; own resolution of experience gaps and usability issues across unauthenticated surfaces.
  • Serve as the subject matter expert and internal advocate for the public digital experience; communicate product direction to customers, partners, and internal stakeholders.
  • Lead business readiness activities in partnership with marketing, IT, compliance, and operations; anticipate blockers and escalate appropriately.
  • Partner with analytics teams to define KPIs, build dashboards, and drive data-informed decisions around visitor behavior, conversion funnels, and acquisition performance.
  • Actively participate in scaled agile ceremonies including PI Planning, Backlog Refinement, Cross-Platform Coordination, Discovery & Framing, and Stakeholder Governance.

QUALIFICATIONS
  • Bachelor's degree in related field required. Master's Degree in Computer Science or Business Administration preferred.
  • A minimum of seven (7) years of experience as a Product Manager, Digital Product Manager, or related role required.
  • Experience with consumer-facing digital products, .com platforms, or marketing/acquisition-focused web experiences strongly preferred.
  • Background in healthcare, insurance, third-party administration, benefits consulting, or healthcare IT preferred.
  • Deep understanding of digital product management for consumer web, including SEO fundamentals, conversion funnels, and unauthenticated user journeys.
  • Proven experience defining and tracking OKRs, KPIs, and funnel metrics (acquisition, activation, conversion).
  • Hands-on experience with CRO strategy; familiarity with tools such as Optimizely, Adobe Target, Google Analytics, or similar platforms.
  • Strong command of Agile methodologies including SAFe and SCRUM; comfortable operating in a scaled agile environment.
  • Ability to translate complex business and technical requirements into clear user stories and acceptance criteria.
  • Excellent communication and storytelling skills, able to present product strategy and performance data clearly to both executive and cross-functional audiences.
  • Strong analytical and problem-solving skills; comfortable working in a data-informed, test-and-learn culture.
  • Proven ability to manage competing priorities and navigate a matrixed organization.
  • Demonstrated track record of developing Product Owners and contributors across the product lifecycle.
  • Strong relationship management and stakeholder alignment skills.

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