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ABOUT SHINOLA

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved. Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joy-in a style that is uniquely their own! Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you'll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.  

ABOUT THE ROLE

We are seeking a highly organized, creatively-minded Creative Producer to help bring the Shinola brand to life through compelling still photography, video, and content production. This freelance, part-time role will partner closely with Creative, Marketing, Brand, Design, and external production partners to execute best-in-class content across all customer touchpoints.

The ideal candidate understands how exceptional creative work gets made and has the ability to balance creative vision, production logistics, budgets, timelines, and stakeholder management from concept through final delivery. Shinola is built by people who care deeply about making things well. We are looking for someone who shares that mindset and is passionate about bringing meaningful stories to life through exceptional creative execution.

This position is based in Detroit and requires three days per week onsite.

KEY RESPONSIBILITIES

• Lead end-to-end production management across photo, video, and content shoots from pre-production through final asset delivery.
• Build and manage project timelines, production schedules, budgets, and workflows to ensure successful execution.
• Coordinate all aspects of production logistics, including crew and talent management, locations and permits, equipment rentals, travel arrangements, call sheets, and production schedules.
• Partner closely with internal creative teams, marketing stakeholders, agencies, freelancers, and vendors to deliver projects on time and within budget.
• Manage production budgets, estimates, invoices, contracts, and overall project costs.
• Source, negotiate, and manage relationships with photographers, directors, stylists, production companies, talent, and freelance partners.
• Ensure creative quality, brand consistency, and production excellence throughout all stages of development and execution.
• Anticipate production challenges and proactively identify solutions to minimize disruptions and maintain timelines.
• Support both large-scale campaign productions and agile content shoots across digital, social, retail, and marketing channels.
• Maintain project documentation, production calendars, and communication across cross-functional teams.
• Leverage project management tools, workflow automation, and emerging AI-powered production technologies to improve efficiency, organization, asset management, and content production processes.

QUALIFICATIONS

• Bachelor's degree preferred or equivalent professional experience.
• 5+ years of experience in creative production, integrated production, content production, or related fields.
• Experience producing both still photography and motion/video shoots.
• Experience working within an in-house brand, creative studio, agency, or production environment.
• Strong understanding of all phases of production, from creative development through post-production and asset delivery.
• Proven experience managing production budgets and negotiating production costs.
• Exceptional organizational, project management, and multitasking skills.
• Ability to work independently while collaborating effectively across multiple teams and stakeholders.
• Strong communication, relationship-building, and problem-solving skills.
• Proficiency with production workflows, budgeting tools, project management platforms, and creative collaboration tools.
• Experience utilizing AI-powered productivity, planning, workflow, or content-production tools to improve operational efficiency and creative execution.

SPECIFIC ROLE DETAILS 

• Freelance / Part-Time position
• Three days per week onsite in Detroit, Michigan
• Standard working hours: 9:00 AM - 5:00 PM
• Travel may be required based on production needs

PREFERRED QUALIFICATIONS

• Experience within fashion, lifestyle, luxury, retail, or consumer brands.
• Experience producing social-first, digital, and e-commerce content.
• Strong creative instincts and appreciation for storytelling, craftsmanship, and culture.
• Familiarity with emerging content creation technologies, AI-assisted workflows, and modern production processes.

Note: This job description is not meant to be all-inclusive.  Employee may be required to perform other duties to meet the ongoing needs of the organization.

Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination.  It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law.  Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.

With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.