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Formula 1 Marketing Jobs (NOW HIRING)

... Rock Stadium, and Formula 1 Crypto.com Miami Grand Prix properties. Working closely with ... Bachelor's degree in Marketing, Sports Management, Business, Communications, or a related field ...

... Marketing as necessary. * Work with external consultants and experts as required. * Complete ... in one or more of: CPG, food & beverage, nutraceuticals, pharmaceutical, or other regulated ...

... Baseball, Formula 1, and MLS. You'll also drive weekly performance tracking against forecast ... Partner Ops/Marketing. Minimum Qualifications 5+ years in subscription strategy, business ...

... Marketing Technical team. Primary responsibilities will include support for Experiential ... Formula One 2025 * CES 2026 * SXSW 2025 * CinemaCon 2025 * * General organizational support of the ...

General Manager

Dallas, TX ยท On-site

$75K - $90K/yr

Partner with the marketing team to develop unique programming that increases guest traffic and ... S. and international sports, including football, baseball, soccer, Formula 1, golf, tennis, and ...

General Manager

Dallas, TX ยท On-site

$75K - $90K/yr

Partner with the marketing team to develop unique programming that increases guest traffic and ... S. and international sports, including football, baseball, soccer, Formula 1, golf, tennis, and ...

Sales Operations Manager

Newark, NJ ยท On-site

$100K - $150K/yr

Collaborate with marketing and operations teams to streamline the sales process and maximize ... Live the thrill of a Formula 1 race, a Rolex watch, and a Tesla Experience - Drive a Tesla as one ...

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Formula 1 Marketing information

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$22K

$47.5K

$74K

How much do formula 1 marketing jobs pay per year?

As of Sep 2, 2026, the average yearly pay for formula 1 marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What does a Formula 1 marketing professional do?

A Formula 1 Marketing professional is responsible for promoting the F1 brand, teams, and events to fans, sponsors, and media worldwide. Their duties include developing marketing strategies, managing sponsorships, creating engaging content, and organizing promotional campaigns. They work closely with teams, drivers, and commercial partners to enhance the sport's global appeal and drive audience engagement. This role requires strong communication skills, creativity, and a deep understanding of both motorsports and marketing trends.

What are the key skills and qualifications needed to thrive in Formula 1 marketing?

Success in Formula 1 Marketing requires expertise in brand management, digital marketing, data analysis, and a strong understanding of motorsport culture, often supported by a degree in marketing, communications, or a related field. Familiarity with marketing automation platforms, CRM systems, and social media analytics tools is typically essential, as are certifications like Google Analytics or HubSpot. Creativity, adaptability, and strong interpersonal skills help professionals build partnerships, engage fans, and navigate the high-pressure, fast-paced environment of Formula 1. These skills and qualities are vital to maximize brand exposure, drive engagement, and deliver value to sponsors and fans in a competitive global market.

What are some unique challenges faced by marketing professionals working in Formula 1?

Marketing professionals in Formula 1 often face the challenge of promoting a global sport with a diverse fanbase while complying with strict sponsorship regulations and brand guidelines. The fast-paced nature of the sport requires agility in campaign planning, as schedules, drivers, and regulations can change rapidly. Additionally, marketers must collaborate closely with teams, sponsors, and media partners to create engaging content that resonates with both hardcore fans and new audiences, all while maintaining the exclusivity and prestige associated with the F1 brand.

What is the difference between Formula 1 Marketing vs Motorsport Marketing?

AspectFormula 1 MarketingMotorsport Marketing
CredentialsMarketing degree, sponsorship experienceMarketing degree, sponsorship experience
Work EnvironmentF1 events, global races, high-profile campaignsVarious motorsport events, regional and international
Industry UsageExclusive to Formula 1 teams, organizers, sponsorsBroader motorsport industry including NASCAR, rally, etc.

Formula 1 Marketing focuses specifically on branding, sponsorship, and promotional activities within the Formula 1 racing series. In contrast, Motorsport Marketing covers a wider range of racing events and series. Both roles require similar skills and credentials but differ in scope and specific industry focus.

Does Formula 1 Marketing have a marketing team?

Formula 1 marketing typically involves a dedicated marketing team responsible for promoting the sport, teams, and events. These teams handle branding, sponsorships, advertising, and fan engagement, often working closely with event organizers and sponsors to develop marketing strategies. Skills in digital marketing, sponsorship management, and event promotion are commonly required in such roles.

How to get a job in Formula 1 marketing?

To pursue a career in Formula 1 marketing, candidates should have a background in marketing, communications, or sports management, along with strong networking skills and industry knowledge. Gaining experience through internships or roles in sports marketing, understanding sponsorships, and familiarity with digital marketing tools can improve prospects. Relevant certifications and a passion for motorsport can also enhance candidacy.

Is it hard to get a job in Formula 1 marketing?

Getting a job in Formula 1 marketing can be competitive due to the industry's high profile and specialized skills required, such as marketing strategy, sponsorship management, and knowledge of motorsport. Candidates often need relevant experience, strong networks, and a good understanding of the sport's branding and audience to succeed.
More about Formula 1 Marketing jobs

What cities are hiring for Formula 1 Marketing jobs?

Cities with the most Formula 1 Marketing job openings:

What states have the most Formula 1 Marketing jobs?

States with the most job openings for Formula 1 Marketing jobs include:

Infographic showing various Formula 1 Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Director, Business Solutions

Miami Dolphins Stadium

Miami Gardens, FL โ€ข On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 26 days ago


Job description

Director, Business Solutions

The Director of Business Solutions will oversee the strategic planning and analytics functions of the Corporate Partnerships department. Leading the Business Solutions team, this role is responsible for developing innovative partnership strategies, commercial opportunities, and revenue-driving solutions across the Miami Dolphins, Hard Rock Stadium, and Formula 1 Crypto.com Miami Grand Prix properties. Working closely with Partnership Development and Corporate Partnership Sales, the Director will play a critical role in maximizing partnership value, supporting revenue generation efforts, and delivering customized, data-driven solutions that align partner objectives with organizational goals.

This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.

Responsibilities

  • Lead the Business Solutions Team in creating, measuring, and communicating value across the commercial enterprise ecosystem.
  • Identify, evaluate, and develop new partnership revenue opportunities that align with organizational objectives, enhance brand equity, and drive incremental business growth across the Miami Dolphins, Hard Rock Stadium, and Formula 1 Crypto.com Miami Grand Prix properties.
  • Partner with Corporate Partnerships leadership to develop and execute strategies focused on partner retention, revenue expansion, portfolio optimization, and continuous improvement of departmental processes and best practices.
  • Contribute to annual business planning, revenue forecasting, budgeting, and strategic initiatives designed to support the long-term growth and success of the Corporate Partnerships department.
  • Execute day-to-day analysis, evaluation, and reporting of partnership performance, revenue generation, sales activity, executive productivity, and league benchmarking to provide actionable insights that support strategic decision-making.
  • Analyze current and historical sales performance data, industry benchmarks, market trends, and competitive intelligence to identify opportunities for revenue growth and improve overall sales effectiveness.
  • Monitor developments across the sponsorship landscape to identify emerging trends, innovative partnership models, and evolving consumer behaviors that can create competitive advantages for the organization.
  • Serve as a strategic resource to senior leadership by preparing executive-level reports, presentations, forecasts, and recommendations related to revenue performance, partnership strategy, inventory utilization, and business planning.
  • Oversee the management, valuation, tracking, and optimization of all corporate partnership inventory, including game day assets, hospitality products, digital and social media assets, experiential activations, signage, and emerging commercial opportunities.
  • Direct comprehensive inventory pricing analyses and valuation exercises, ensuring partnership assets are appropriately positioned in the marketplace and aligned with organizational revenue objectives.
  • Lead the development, refinement, and quality control of all departmental sales materials, partnership proposals, presentations, valuation models, and client-facing collateral to ensure consistency, accuracy, and strategic alignment.
  • Establish and monitor departmental performance metrics, reporting standards, and operational workflows to improve efficiency, accountability, and decision-making.
  • Support the evaluation and management of third-party vendors, consultants, and strategic partners while maintaining strong internal and external stakeholder relationships to maximize business outcomes.
  • Mentor, coach, and develop direct reports by fostering a culture of collaboration, accountability, innovation, and professional growth, while providing ongoing performance management and career development support.

Qualifications

  • Bachelor's degree in Marketing, Sports Management, Business, Communications, or a related field; equivalent experience will be considered.
  • 7+ years of experience in corporate partnerships, sponsorship sales, business solutions, activation, or a related field; sports and entertainment industry experience preferred.
  • Strong understanding of partnership strategy, sponsorship sales, and revenue generation.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Experience with KORE Software or similar CRM platforms preferred.
  • Strong analytical, organizational, and problem-solving skills.
  • Excellent written, verbal, and presentation skills.
  • Ability to build relationships and collaborate effectively across departments and with external partners.
  • Demonstrated leadership skills with experience mentoring or managing team members.
  • High level of professionalism, discretion, and attention to detail.
  • Creative, proactive, and solutions-oriented mindset.
  • Ability to work flexible hours, including evenings, weekends, and holidays as needed.

Featured Benefits

  • Medical, dental, and vision insurance
  • Life insurance (including voluntary coverage for spouses and children)
  • Long term disability insurance
  • Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
  • Employee gym, subsidized lunch program, and discounts on a variety of products and services
  • 401k, Paid time off (PTO), and company holidays