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Formula 1 Marketing Jobs (NOW HIRING)

AEG

Manager, Corporate Partnerships

Miami Gardens, FL · On-site

... Formula 1 Crypto.com Miami Grand Prix and South Florida Motorsports corporate partners, with the ... Coordinate the implementation of branding, activations and marketing during the race as well as ...

F1 Arcade

Procurement Director

Chicago, IL · On-site

Partner with Commercial, Marketing, and Legal teams to ensure suppliers support the delivery of Formula 1 partner activations, sponsorship commitments, and licensed brand requirements across all New ...

F1 Arcade

Procurement Director

Chicago, IL · Remote

Partner with Commercial, Marketing, and Legal teams to ensure suppliers support the delivery of Formula 1 partner activations, sponsorship commitments, and licensed brand requirements across all New ...

F1 Arcade

Procurement Director

Chicago, IL · Remote

... Marketing, and Legal teams to ensure suppliers support the delivery of Formula 1 partner activations, sponsorship commitments, and licensed brand requirements across all New Venue DevelopmentPartner ...

AEG

Director of Digital Marketing

Miami Gardens, FL · On-site

... Formula 1 Crypto.com Miami Grand Prix, Miami Open and Hard Rock Stadium). Reporting directly to the Vice President of eCommerce and Digital Product, the Director will own key digital channels ...

AEG

Sr. Manager, Luxury Hospitality

Miami Gardens, FL · On-site

This role will oversee luxury environments and experiences spanning the Formula 1 Crypto.com Miami ... Collaborate with internal teams - including Food & Beverage, Stadium Operations, Marketing ...

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How much do formula 1 marketing jobs pay per year?

As of Sep 2, 2026, the average yearly pay for formula 1 marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What does a Formula 1 marketing professional do?

A Formula 1 Marketing professional is responsible for promoting the F1 brand, teams, and events to fans, sponsors, and media worldwide. Their duties include developing marketing strategies, managing sponsorships, creating engaging content, and organizing promotional campaigns. They work closely with teams, drivers, and commercial partners to enhance the sport's global appeal and drive audience engagement. This role requires strong communication skills, creativity, and a deep understanding of both motorsports and marketing trends.

What are the key skills and qualifications needed to thrive in Formula 1 marketing?

Success in Formula 1 Marketing requires expertise in brand management, digital marketing, data analysis, and a strong understanding of motorsport culture, often supported by a degree in marketing, communications, or a related field. Familiarity with marketing automation platforms, CRM systems, and social media analytics tools is typically essential, as are certifications like Google Analytics or HubSpot. Creativity, adaptability, and strong interpersonal skills help professionals build partnerships, engage fans, and navigate the high-pressure, fast-paced environment of Formula 1. These skills and qualities are vital to maximize brand exposure, drive engagement, and deliver value to sponsors and fans in a competitive global market.

What are some unique challenges faced by marketing professionals working in Formula 1?

Marketing professionals in Formula 1 often face the challenge of promoting a global sport with a diverse fanbase while complying with strict sponsorship regulations and brand guidelines. The fast-paced nature of the sport requires agility in campaign planning, as schedules, drivers, and regulations can change rapidly. Additionally, marketers must collaborate closely with teams, sponsors, and media partners to create engaging content that resonates with both hardcore fans and new audiences, all while maintaining the exclusivity and prestige associated with the F1 brand.

What is the difference between Formula 1 Marketing vs Motorsport Marketing?

AspectFormula 1 MarketingMotorsport Marketing
CredentialsMarketing degree, sponsorship experienceMarketing degree, sponsorship experience
Work EnvironmentF1 events, global races, high-profile campaignsVarious motorsport events, regional and international
Industry UsageExclusive to Formula 1 teams, organizers, sponsorsBroader motorsport industry including NASCAR, rally, etc.

Formula 1 Marketing focuses specifically on branding, sponsorship, and promotional activities within the Formula 1 racing series. In contrast, Motorsport Marketing covers a wider range of racing events and series. Both roles require similar skills and credentials but differ in scope and specific industry focus.

Does Formula 1 Marketing have a marketing team?

Formula 1 marketing typically involves a dedicated marketing team responsible for promoting the sport, teams, and events. These teams handle branding, sponsorships, advertising, and fan engagement, often working closely with event organizers and sponsors to develop marketing strategies. Skills in digital marketing, sponsorship management, and event promotion are commonly required in such roles.

How to get a job in Formula 1 marketing?

To pursue a career in Formula 1 marketing, candidates should have a background in marketing, communications, or sports management, along with strong networking skills and industry knowledge. Gaining experience through internships or roles in sports marketing, understanding sponsorships, and familiarity with digital marketing tools can improve prospects. Relevant certifications and a passion for motorsport can also enhance candidacy.

Is it hard to get a job in Formula 1 marketing?

Getting a job in Formula 1 marketing can be competitive due to the industry's high profile and specialized skills required, such as marketing strategy, sponsorship management, and knowledge of motorsport. Candidates often need relevant experience, strong networks, and a good understanding of the sport's branding and audience to succeed.
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Formula 1 Marketing jobs near you
Infographic showing various Formula 1 Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Regional Marketing Manager (USA)

Ferrari

Englewood Cliffs, NJ • On-site

Full-time

Re-posted 16 days ago

Job description

Ferrari has a most desirable track record, in Formula One as well as in GT production cars, record business results and voted one of the World's most powerful brands. Working with Ferrari means working with engineering excellence and innovation on the highest level. Above all Ferrari is an international team working with the highest level of professionalism and dedication, based on performance, meritocracy and continuous development, with innovation at the heart of our future.  

In order to strengthen our Sales team we are looking to hire a Regional Marketing Manager, based in Englewood Cliffs, NJ.  

In this position you will be reponsible oversee Ferrari regional marketing activities at an assigned group of Ferrari dealers in a region.  Ensure that the dealer marketing strategy and tactics are in line with the Ferrari corporate vision and Ferrari North America's (FNA) sales objectives.

As part of the team, your main responsiblities will be:

Essential Duties and Responsibilities:

  • Preparing and attending quarterly dealer visits with the Regional Manager and Aftersales Business Manager to ensure proper alignment on overall Ferrari North America message and vision.
  • Serve as the manufacturer's lead marketing representative with the assigned dealers. 
  • Develop regional dealer marketing initiatives with corresponding KPIs and consult, advise, and support dealers as needed. 
  • Work with the FNA sales and marketing teams to ensure that dealer marketing plans are aligned with sales objectives.
  • Distribute major FNA marketing communications to dealers and act as interface for corresponding questions, requests, etc.
  • Oversee coordination of Ferrari North America sponsor partners with FNA dealer and national events
  • Manage the Ferrari Contact Plan/Concierge/Ferrari Support process and dealer responsibilities.
  • Maintain the Ferrari Event Management Platform
  • Ensure that targeted marketing investment and marketing staffing levels are achieved.
  • Monitor dealer activities for compliance with Ferrari guidelines (Corporate Identity, marketing, and other, from events through advertising, etc.

Planning/Strategic Role

  • Lead assigned dealers in developing targeted and effective marketing plans with tangible KPIs.
  • Act as a marketing consultant and advisor to dealers on a full spectrum of marketing activities and systems, including CRM, Advertising, Direct Marketing, Events, CI, etc
  • Integrate and maximize FNA partner and co-marketing relationships at dealer level.

Execution

  • Assist, advise and manage dealers in executing local market events.
  • Represent Ferrari brand to clients, dealers, partners, and agencies.
  • Coordinate and oversee FNA communications materials to assigned dealers.
  • Evaluate, support, train and/or coach dealers on the Ferrari marketing systems and initiatives including:
    • CRM
    • Marketing Planning Tool
    • KPI's
    • Dealer Marketing Bonus
  • Facilitate and ensure best practices sharing across dealer network.
  • Develop improvement recommendations for marketing programs, tools and processes.

In order to succeed in this challenging role Bachelor's degree with strong related experience. 3 years' experience in luxury or luxury automobile market.

The following skills are required to perform the role: Extremely strong communication skills (verbal and written) with strong presentation skills. Extremely data driven oriented approach. Ability to meaningfully interact with dealership management and clients. Must have the knowledge and ability to work with the latest website technologies and trends. Ability to multi-task in a dynamic, ever-changing environment. Highly proficient in Microsoft Office.

We are an Equal Opportunity Employer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties of this position.

Location: Englewood Cliffs, NJ (USA)
Seniority: Senior Level

Travel: Must be able to travel frequently (50%), including weekends, as required.

Apply