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Formula 1 Marketing Jobs (NOW HIRING)

AEG

Senior Graphic Designer

Las Vegas, NV · On-site

$61K - $84K/yr

... Marketing Department, helping shape and elevate the visual identity of the Formula 1 Las Vegas Grand Prix brand. This individual will own the development and execution of high-impact creative ...

AEG

Videographer/Editor

Miami Gardens, FL · On-site

Collaborate with Marketing, Communications, Creative, Events, and Corporate Partnerships to execute ... Understand and follow social policies of Formula 1 and other racing series Qualifications: * 3-5 ...

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$22K

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$74K

How much do formula 1 marketing jobs pay per year?

As of Sep 2, 2026, the average yearly pay for formula 1 marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What does a Formula 1 marketing professional do?

A Formula 1 Marketing professional is responsible for promoting the F1 brand, teams, and events to fans, sponsors, and media worldwide. Their duties include developing marketing strategies, managing sponsorships, creating engaging content, and organizing promotional campaigns. They work closely with teams, drivers, and commercial partners to enhance the sport's global appeal and drive audience engagement. This role requires strong communication skills, creativity, and a deep understanding of both motorsports and marketing trends.

What are the key skills and qualifications needed to thrive in Formula 1 marketing?

Success in Formula 1 Marketing requires expertise in brand management, digital marketing, data analysis, and a strong understanding of motorsport culture, often supported by a degree in marketing, communications, or a related field. Familiarity with marketing automation platforms, CRM systems, and social media analytics tools is typically essential, as are certifications like Google Analytics or HubSpot. Creativity, adaptability, and strong interpersonal skills help professionals build partnerships, engage fans, and navigate the high-pressure, fast-paced environment of Formula 1. These skills and qualities are vital to maximize brand exposure, drive engagement, and deliver value to sponsors and fans in a competitive global market.

What are some unique challenges faced by marketing professionals working in Formula 1?

Marketing professionals in Formula 1 often face the challenge of promoting a global sport with a diverse fanbase while complying with strict sponsorship regulations and brand guidelines. The fast-paced nature of the sport requires agility in campaign planning, as schedules, drivers, and regulations can change rapidly. Additionally, marketers must collaborate closely with teams, sponsors, and media partners to create engaging content that resonates with both hardcore fans and new audiences, all while maintaining the exclusivity and prestige associated with the F1 brand.

What is the difference between Formula 1 Marketing vs Motorsport Marketing?

AspectFormula 1 MarketingMotorsport Marketing
CredentialsMarketing degree, sponsorship experienceMarketing degree, sponsorship experience
Work EnvironmentF1 events, global races, high-profile campaignsVarious motorsport events, regional and international
Industry UsageExclusive to Formula 1 teams, organizers, sponsorsBroader motorsport industry including NASCAR, rally, etc.

Formula 1 Marketing focuses specifically on branding, sponsorship, and promotional activities within the Formula 1 racing series. In contrast, Motorsport Marketing covers a wider range of racing events and series. Both roles require similar skills and credentials but differ in scope and specific industry focus.

Does Formula 1 Marketing have a marketing team?

Formula 1 marketing typically involves a dedicated marketing team responsible for promoting the sport, teams, and events. These teams handle branding, sponsorships, advertising, and fan engagement, often working closely with event organizers and sponsors to develop marketing strategies. Skills in digital marketing, sponsorship management, and event promotion are commonly required in such roles.

How to get a job in Formula 1 marketing?

To pursue a career in Formula 1 marketing, candidates should have a background in marketing, communications, or sports management, along with strong networking skills and industry knowledge. Gaining experience through internships or roles in sports marketing, understanding sponsorships, and familiarity with digital marketing tools can improve prospects. Relevant certifications and a passion for motorsport can also enhance candidacy.

Is it hard to get a job in Formula 1 marketing?

Getting a job in Formula 1 marketing can be competitive due to the industry's high profile and specialized skills required, such as marketing strategy, sponsorship management, and knowledge of motorsport. Candidates often need relevant experience, strong networks, and a good understanding of the sport's branding and audience to succeed.
More about Formula 1 Marketing jobs

What cities are hiring for Formula 1 Marketing jobs?

Cities with the most Formula 1 Marketing job openings:

What states have the most Formula 1 Marketing jobs?

States with the most job openings for Formula 1 Marketing jobs include:

What job categories do people searching Formula 1 Marketing jobs look for?

The top searched job categories for Formula 1 Marketing jobs are:

Formula 1 Marketing jobs near you
Infographic showing various Formula 1 Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Register Your Interest - US Opportunities

Cadillac Formula 1 Team

Indianapolis, IN • On-site

Full-time

Re-posted 25 days ago

Job description

Fueled by bold ambition

  • Dynamic Opportunities: Join a diverse, world-class team across Manufacturing, Commercial, Partnerships, Operations and other business functions featuring pioneers, innovators, and household names at the forefront of their craft. 
  • Inclusive, Collaborative Culture: We believe innovation flourishes when everyone feels empowered to bring their unique strengths and perspectives. Here, you'll be valued and supported as part of an inclusive and forward-thinking community. 
  • Impactful Work: Your role will be more than a job - it's your chance to help shape the future of Formula 1. Every contribution, big or small, will leave your fingerprint on the car, the team, and the sport itself. 

We know that diverse teams drive the best results, so even if your expertise isn't listed, we'd still love to hear from you - your passion, determination, and creativity matter most to us. 
By registering your interest, you'll join our talent pool and be among the first to hear about upcoming opportunities. We're looking for individuals who share our vision and are ready to make their mark. 

Requirements

What do we need from you?


We're seeking driven professionals from all backgrounds and experiences to join us across multiple disciplines, including but not limited to: 

  • Manufacturing: Technicians, Laminators, Machinists, Pattern Makers
  • Operations: Stores, Sustainability, IT, Quality, QA Inspectors & Project Management
  • Business & Marketing: Sponsorship, Marketing and Communications & HR

A team like no other.

The Cadillac Formula 1 Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence-on and off the track. This includes offering industry-leading pension, generous time off and, as part of a global brand, huge potential for career development.

Please note: Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization.

As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.

At The Cadillac Formula 1 Team, all Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices.

Please note that additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.

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