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Fire Apparatus Sales information

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$23K

$76.7K

$141.5K

How much do fire apparatus sales jobs pay per year?

As of Aug 8, 2026, the average yearly pay for fire apparatus sales in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What does a typical day look like for someone in fire apparatus sales?

In Fire Apparatus Sales, a typical day often involves meeting with fire departments or municipal decision-makers to discuss their vehicle and equipment needs, preparing and delivering detailed product presentations, and coordinating with manufacturers on custom specifications. You'll also be responding to bids or RFPs, following up on sales leads, and providing ongoing support to existing clients. The role requires strong organization skills, as professionals must often balance field visits, office responsibilities, and technical consultations. Collaboration with engineers, service teams, and administrative staff is common to ensure the smooth fulfillment of customer orders and post-sale satisfaction.

What is a fire apparatus sales?

A Fire Apparatus Sales job involves selling fire trucks, emergency vehicles, and related equipment to fire departments and municipalities. Sales representatives work closely with fire chiefs and procurement teams to understand their needs, recommend appropriate apparatus, and ensure compliance with industry standards. The role requires technical knowledge of fire apparatus, strong communication skills, and the ability to build relationships with customers. Additionally, sales professionals may coordinate demonstrations, assist with financing options, and provide after-sales support.

What are the key skills and qualifications needed to thrive in fire apparatus sales, and why are they important?

To succeed in Fire Apparatus Sales, candidates typically need experience in sales, a solid understanding of firefighting equipment, and knowledge of procurement processes within public safety agencies. Familiarity with CRM software, product configuration tools, and technical certifications related to fire apparatus are highly beneficial. Exceptional communication, relationship-building, and negotiation skills help representatives connect with clients and understand their unique requirements. These skills are crucial for building trust, meeting sales targets, and ensuring public safety organizations receive the equipment best suited to their needs.

More about Fire Apparatus Sales jobs
What cities are hiring for Fire Apparatus Sales jobs? Cities with the most Fire Apparatus Sales job openings:
What are the most commonly searched types of Fire Apparatus Sales jobs? The most popular types of Fire Apparatus Sales jobs are:
What states have the most Fire Apparatus Sales jobs? States with the most job openings for Fire Apparatus Sales jobs include:
What job categories do people searching Fire Apparatus Sales jobs look for? The top searched job categories for Fire Apparatus Sales jobs are:
Fire Apparatus Sales jobs near you
Infographic showing various Fire Apparatus Sales job openings in the United States as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Wisconsin Fire Equipment Sales Manager

Dinges Fire Company

Glidden, WI • On-site

Full-time

Medical, Retirement

Posted 4 days ago

Job description

Benefits:
  • Health insurance
  • 401(k)
  • Bonus based on performance
  • Company car
  • Competitive salary
  • Flexible schedule

We are seeking a proactive and experienced Fire Equipment Sales Manager to oversee our operations in Wisconsin. In this role, you will be responsible for driving sales growth, building and maintaining relationships with clients, and ensuring the highest level of customer satisfaction. You will manage the sales process for a range of fire equipment and apparatus, identifying opportunities to expand our market presence
  • Develop and implement sales strategies to achieve regional sales targets.
  • Identify and establish relationships with potential clients within the fire service industry.
  • Conduct presentations and demonstrations of fire equipment and apparatus to fire departments and emergency services.
  • Provide expert advice and support to clients, understanding their needs and offering suitable solutions.
  • Prepare and negotiate sales proposals, contracts, and terms.
  • Maintain detailed and accurate sales records and reports.
  • Monitor market trends and competitor activities to stay ahead of industry developments.
  • Attend relevant trade shows, conferences, and networking events to promote Dinges Fire Company.
  • Collaborate with internal teams to ensure seamless delivery and support of sold products.
  • The position requires being on the road within the State weekly. Plus, several times a year, attend meetings at the Amboy home office and numerous Fire Shows as needed. Travel within your assigned State, working with our Sales Team and Fire Departments in all aspects of our growing company is one of the most important tasks with this position.
  • The State Manager must be adept at growing business without daily in-person management. The position requires home office space.

Qualifications:
  • Must have firefighter background and understand all aspects of fire department and EMS needs.
  • Proven experience in sales, with a focus on fire equipment or related industries.
  • Strong understanding of fire apparatus and emergency equipment.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to build and maintain long-term client relationships.
  • Self-motivated and results-driven with a proactive approach to problem-solving.
  • Valid driver's license and willingness to travel within the region as needed.
  • Bachelor's degree in business, marketing, or a related field is preferred, but not required.

Flexible work from home options available.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Dinges Fire Company has quietly become the leader in fire equipment distribution in the Midwest. This success is due, in part, to record sales and aligning itself with the absolute best brands in the industry including Lion Protective Clothing, Bullard, Drager, Amkus Rescue Systems, Task Force Tips, Bulldog Fire Hose, and over 200 other fantastic fire service brands.
Today, Dinges Fire Company's team has grown to 100+ team members across seven states: Illinois, Michigan, Wisconsin, Iowa, Indiana, Missouri, and Minnesota. Each day, Dinges Fire Company continues its drive towards being the largest and most progressive distributor in the USA!
Our Mission
• Our Purpose: Protecting America's First Responders with the best Safety and Protection Equipment on the Market.
• Our Vision: Creating a network of highly educated Sales Professionals supported by Cutting-edge Marketing, Technology and Service while giving back to our local Communities.
• Our Plan: Building an organization that makes each member proud.
• Our People: Finding passionate, driven individuals and train them to succeed within a team environment.

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