As a field consultant, your responsibilities are to observe a franchise or group of franchises in a geographic vicinity, such as a neighborhood, city, or region and provide advice on how to develop and improve customer services, sales, and operational strategies. You help franchise managers with hiring and training new staff, recommending employee duties for different roles, researching new merchandising opportunities, creating promotional material, and providing directives from the corporate office about sales goals, performance benchmarks, and new processes. You visit each location in your region frequently to monitor progress and address issues.