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Eyewear Frame Sales Representative Jobs (NOW HIRING)

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You will be selling optical products (frames and lenses) to optical stores in your region. This is ... Detail-oriented Company Description LTD EYEWEAR is a family-owned and operated optical business.

Outside Sales Representative

Dallas, TX · On-site

$50K - $100K/yr

You will be selling optical products (frames and lenses) to optical stores in your region. This is ... Detail-oriented Company Description LTD EYEWEAR is a family-owned and operated optical business.

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Outside Sales Representative

Phoenix, AZ · On-site

$50K - $100K/yr

You will be selling optical products (frames and lenses) to optical stores in your region. This is ... Detail-oriented Company Description LTD EYEWEAR is a family-owned and operated optical business.

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Eyewear Frame Sales Representative information

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$23K

$76.7K

$141.5K

How much do eyewear frame sales representative jobs pay per year?

As of Jul 27, 2026, the average yearly pay for eyewear frame sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are some typical challenges faced by Eyewear Frame Sales Representatives when building relationships with new clients?

Eyewear Frame Sales Representatives often encounter challenges such as establishing trust with new optical retailers, differentiating their products in a competitive market, and understanding each client’s unique preferences and needs. It can take time to build rapport and demonstrate the value of your frame collections, especially when clients have long-standing relationships with other suppliers. Persistence, product knowledge, and excellent follow-up are essential for overcoming these hurdles and fostering lasting business partnerships.

What does an Eyewear Frame Sales Representative do?

An Eyewear Frame Sales Representative is responsible for selling eyewear frames to optical retailers, eye care professionals, and sometimes directly to consumers. Their job includes demonstrating new frame collections, building relationships with clients, and negotiating sales terms. They also stay updated on fashion trends and product innovations to better serve their clients and meet sales targets. Additionally, they may provide after-sales support and handle order processing to ensure customer satisfaction.

What is the difference between Eyewear Frame Sales Representative vs Optical Sales Associate?

AspectEyewear Frame Sales RepresentativeOptical Sales Associate
CredentialsSales experience, knowledge of eyewearCustomer service skills, optical knowledge
Work EnvironmentRetail stores, eyewear brandsOptical shops, retail eyewear outlets
Industry UsagePrimarily sales-focused, representing brandsAssisting customers with selections and prescriptions

While both roles involve working in the eyewear industry, the Eyewear Frame Sales Representative primarily focuses on selling frames and representing brands, often with a sales-driven approach. The Optical Sales Associate provides customer service, helps with frame selection, and may assist with prescriptions. Understanding these differences helps job seekers identify the right position based on their skills and career goals.

What are the key skills and qualifications needed to thrive as an Eyewear Frame Sales Representative, and why are they important?

To thrive as an Eyewear Frame Sales Representative, you need strong sales acumen, product knowledge of eyewear frames, and typically a background in retail or optical sales. Familiarity with customer relationship management (CRM) systems, point-of-sale (POS) software, and inventory management tools is common in this role. Exceptional interpersonal skills, persuasive communication, and the ability to build lasting client relationships help you stand out. These skills ensure representatives can effectively match products to customers' needs, drive sales, and foster long-term business growth.
More about Eyewear Frame Sales Representative jobs
What cities are hiring for Eyewear Frame Sales Representative jobs? Cities with the most Eyewear Frame Sales Representative job openings:
What states have the most Eyewear Frame Sales Representative jobs? States with the most job openings for Eyewear Frame Sales Representative jobs include:
Infographic showing various Eyewear Frame Sales Representative job openings in the United States as of July 2026, with employment types broken down into 69% Full Time, 28% Part Time, 1% Contract, 1% Nights, and 1% Summer. Highlights an 100% Physical job distribution, with an average salary of $76,681 per year, or $36.9 per hour.
Sales Representative - New Jersey/Delaware

Sales Representative - New Jersey/Delaware

Europa Eyewear

Buffalo Grove, IL • On-site

Full-time

Medical, Dental, Retirement

Posted 15 days ago


Job description

Territory Sales Representative- Outside Eyewear Sales

EUROPA EYEWEAR is one of the largest independent designers and manufacturers of eyewear frames in the United States. The Europa business model is uniquely designed to support optical and optometric practices with exceptional customer service, industry-leading warranties, and guaranteed sell-through. This model has been designed to empower our sales executives to be true leaders in their territories, fully equipped to become indispensable partners to their accounts. Europa offers a diverse portfolio of independent eyewear brands, including STATE Optical Co., American Optical Eyewear, Scott Harris, Cinzia, Michael Ryen, Cote D Azur, Adin Thomas, DB4K, Elements and INVU.

The successful Territory Sales Representative will join an established sales territory, further expanding our business with customers and prospective optical offices. The Territory Sales Representative will travel throughout the territory and be equipped with dynamic tools and technology! We offer interactive training and ongoing professional development to our team members.

GENERAL FUNCTION

The Sales Representative's responsibility is to achieve sales targets and deliver growth by regularly visiting customers to provide best-in-class service. The incumbent is responsible for executing brand strategies while maintaining established standards for distribution, training, productivity, and merchandising.

Major Duties and Responsibilities

  • Achieves monthly, quarterly, and annual sales, distribution, and door productivity targets for each brand collection they carry.
  • Develops and adheres to an effective call plan to achieve the desired service frequency of customer visits, regularly visiting all customers in a 4–12-week rotation.
  • Regularly visits customers to ensure brand visual merchandising - refreshes POP materials regularly along with board space to reflect brand positioning and support product sell-through.
  • Utilizes reports, training, samples, and hardware/software to manage customer relationships and enhance sales effectiveness effectively.
  • Proactively manages distribution in their territory based on brand guidelines.
  • Builds strong working relationships at all levels within the practices and businesses they manage.
  • Utilizes all brand materials to conduct regular customer training to reinforce knowledge and ensure the message to the end patient/ consumer is translated consistently with the brand positioning.
  • Remains current on trends affecting the business.
  • Cultivates existing customer base with regular visits to their location while continuously prospecting for new potential in the market.
  • Collaborate with sales counterparts (i.e., other brand divisions) in delivering broader synergy programs.
  • Participates in and represents Europa in local, regional, and national trade shows.
  • Submits weekly/monthly/quarterly metrics to leadership to further develop and support growth strategies.
  • Attends required corporate training sessions, conference calls, and team meetings.
  • Develops and conducts trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales.

Basic Qualifications

  • 2+ years of sales experience or relevant experience with a proven track record of results.
  • Must be able to carry sample bags weighing at least 25 Ibs
  • Strong written and verbal communication skills.
  • Proven sales performance and ability to increase revenues.
  • Strong interpersonal skills and the ability to develop relationships.
  • Excellent training and presentation skills.
  • Strong visual merchandising background
  • Strong ability to solve problems and anticipate challenges in advance while proposing solutions.
  • Strong PC skills, including Excel, Word, and PowerPoint.
  • Significant and regular field time is required, with overnights dependent on geography (up to 100% travel).
  • Valid driver's license and eligibility to work in the US.

Compensation & Comprehensive Benefits:

  • This role is a W-2 position (statutory status available) offering competitive compensation with uncapped income potential.
  • Medical, Dental, IRS 125 Flexible Spending.
  • Comprehensive 401k plan with company match.
  • Expense allocations for travel and marketing in addition to company-sponsored gas cards.