Executive Neuro Marketing Jobs (NOW HIRING)

We are seeking a dynamic and results‑driven Senior Director of Consumer / Patient Marketing to lead cross‑portfolio initiatives within our Neurology Commercial Business Unit. This pivotal role requires a leader who can develop and execute innovative marketing strategies while implementing robust data‑driven frameworks to measure and optimize the impact of those initiatives. The ideal candidate will possess a strong ability to leverage analytics and insights to refine marketing plans and provide a compelling rationale for their evolution. Additionally, the candidate will excel at executing targeted marketing initiatives, fostering patient advocacy through ambassador programs, collaborating with patient support services, and addressing access challenges through reimbursement analysis. If you are passionate about driving meaningful results through strategic marketing and data integration, we invite you to join our team and make a difference in the lives of patients.

The Director, Consumer Marketing will report into the Executive Director, Neurology Marketing.

• Lead the development and execution of consumer marketing strategies and tactical plans for rare disease portfolio assets across pre‑launch, launch, and post‑launch periods.
• Build business cases for patient‑oriented programs that contribute to sustainable brand growth.
• Develop innovative patient and caregiver‑focused tools and programs, including disease education materials, branded patient support tools, and patient communication resources.
• Develop and implement geotargeted digital marketing campaigns to effectively reach rare disease and cardiometabolic patient populations, prioritizing precision over scale.
• Partner closely with the patient support services team to ensure alignment in patient communication and engagement strategies, including facilitating access to sponsored genetic testing programs.
• Lead the evolution, development, and execution of comprehensive marketing strategies for the Patient Ambassador Program.
• Manage recruitment, certification, and mentorship of new ambassadors, ensuring alignment with strategic objectives.
• Work with cross‑functional teams to analyze reimbursement trends and barriers, ensuring marketing strategies are aligned with patient access and affordability challenges.
• Utilize data analytics to identify patient needs and preferences, tailoring marketing content and strategies to improve patient engagement and support outcomes.
• Understand and leverage trends in the marketplace impacting Consumer Marketing and competitive benchmarking to generate data‑driven strategic insights for all patient/consumer marketing programs and tactics.
• Work with cross‑functional teams to enhance the patient portion of the brand website.
• Ensure cross‑functional communication, alignment, and collaboration with Field Sales, Field Medical, Access and Reimbursement, Marketing, Legal, and Compliance.
• Work closely with Patient Advocacy to understand and develop patient organization & advocacy strategy.
• Partner with Corporate Communications to develop and integrate public relations patient strategies and programs.
• Work closely with HCP and scientific marketing teams to ensure consistency of branding and complementary tactics.
• Work closely with the Rare Disease Insights & Analytics team to structure a proactive approach to data collection and analysis.
• Manage budgets and closely monitor performance, ensuring cost‑effective delivery of all programs while tracking and monitoring key performance indicators.
• Provide support to the development of the overall brand strategy, functional plans, and budget, ensuring that patient‑focused strategies and tactics are incorporated into annual brand plans.
• Attend industry conferences and networking events to promote the brand and establish connections.

• 14 years of biopharmaceutical marketing experience with at least 5 years in consumer marketing.
• Neurology / Rare disease experience preferred.
• Minimum bachelor’s degree required; advanced degree (MBA, PhD, MD) preferred.
• Proven track record with developing and implementing omnichannel consumer marketing plans that align with company goals and mitigate unique rare disease market challenges.
• Demonstrated ability to lead strategically, drive performance, build alignment, inform, negotiate, and collaborate.
• Demonstrated competency in managing a consumer marketing effort for a new product launch.
• Effective communication, both written and oral; experience delivering complex messages to various internal and external customers with a record of influential presentations.
• Initiative, creativity, and strategic capabilities, with the ability to work effectively in complex, rapidly changing environments.
• Strong project and process management skills, with the ability to juggle multiple tasks and prioritize effectively.
• Proven team player with cross‑functional collaboration skills.
• Strong analytical skills, both quantitative and qualitative.

Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (medical, dental, vision, life and disability), paid time off, and family support benefits.

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.