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Events Marketing Jobs (NOW HIRING)

West Coast Careers

Events Marketing Lead

Kirkland, WA · On-site

$100K - $120K/yr

Events Marketing Lead Location: Redmond, WA (Onsite) Compensation: $100,000-$120,000 Base Salary + Bonus About the Opportunity Our client is an innovative and rapidly growing B2B SaaS technology ...

West Coast Careers

Events Marketing Lead

Kirkland, WA · On-site

$100K - $120K/yr

Events Marketing Lead Location: Redmond, WA (Onsite) Compensation: $100,000-$120,000 Base Salary + Bonus About the Opportunity Our client is an innovative and rapidly growing B2B SaaS technology ...

Panorama Education

Events Marketing Manager

$85K - $125K/yr

About the role Panorama is looking for an Events Marketing Manager to design, plan, and execute a portfolio of hosted, virtual, and third-party in-person events that drive pipeline growth and support ...

PetDesk

Events Marketing Manager

Charleston, WV · Remote

$96K - $110K/yr

PetDesk is looking for an Event Marketing Manager to help lead and scale our growing events program. Reporting to the Senior Partnerships Manager, this role will own the planning, execution, and ...

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Events Marketing information

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$20K

$43.1K

$54K

How much do events marketing jobs pay per year?

As of Aug 11, 2026, the average yearly pay for events marketing in the United States is $43,116.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $47,000.00 per year, depending on experience, location, and employer.

What is events marketing?

Events marketing is a strategy that involves promoting a brand, product, or service through in-person or virtual events such as conferences, trade shows, product launches, and webinars. The goal is to create engaging experiences that foster direct interactions between the company and its target audience. Events marketing helps build brand awareness, generate leads, and strengthen customer relationships through memorable, interactive touchpoints.

What is the difference between Events Marketing vs Event Coordinator?

AspectEvents MarketingEvent Coordinator
Primary FocusPromoting and advertising events to attract attendees and generate interestPlanning, organizing, and executing the logistics of individual events
Skills RequiredMarketing strategies, branding, digital promotion, communicationOrganization, time management, vendor coordination, problem-solving
Work EnvironmentMarketing departments, agencies, corporate settingsEvent venues, hotels, corporate offices, outdoor locations
Common CertificationsEvent marketing certifications, digital marketing coursesEvent planning certifications, project management courses

While both roles are integral to event success, Events Marketing focuses on promoting and attracting audiences through marketing strategies, whereas an Event Coordinator handles the detailed planning and execution of the event itself. Understanding these differences helps professionals choose the right career path or job focus within the events industry.

What do you do in events marketing?

Events marketing professionals plan, organize, and promote events such as trade shows, conferences, and product launches to increase brand awareness and engagement. They coordinate logistics, develop marketing materials, and analyze event effectiveness, often using tools like CRM software and social media platforms.

How do you become an events marketing professional?

To become an events marketing professional, individuals typically pursue a bachelor's degree in marketing, communications, or a related field. Gaining experience through internships or entry-level roles, developing skills in event planning, digital marketing, and communication, and becoming familiar with marketing tools and analytics are important steps in building a career in this field.

How does an events marketing professional typically collaborate with other departments during the planning and execution of events?

Events Marketing professionals often work closely with teams such as sales, public relations, and product management to ensure that each event aligns with broader business goals. They coordinate with sales to understand target audiences and generate leads, while partnering with PR to maximize media coverage and brand exposure. Collaboration with creative and logistics teams is also essential for developing engaging content and managing on-site execution. This cross-functional teamwork is crucial for delivering cohesive and impactful events.

What are the key skills and qualifications needed to thrive as an events marketing professional, and why are they important?

To thrive in Events Marketing, you need strong project management, strategic planning, and communication skills, often supported by a degree in marketing or related fields. Familiarity with event management software, CRM systems, and digital marketing tools is typically required. Creativity, adaptability, and excellent interpersonal skills help professionals excel in engaging audiences and managing stakeholders. These capabilities are crucial for executing successful events that drive brand awareness and achieve organizational goals.

What does an events marketing do?

An events marketing professional plans, promotes, and manages events to increase brand awareness and engagement. They coordinate logistics, develop marketing strategies, and use tools like social media and email campaigns to attract attendees and achieve marketing goals.
More about Events Marketing jobs
What cities are hiring for Events Marketing jobs? Cities with the most Events Marketing job openings:
What are the most commonly searched types of Events Marketing jobs? The most popular types of Events Marketing jobs are:
What states have the most Events Marketing jobs? States with the most job openings for Events Marketing jobs include:
What job categories do people searching Events Marketing jobs look for? The top searched job categories for Events Marketing jobs are:
Events Marketing jobs near you
Infographic showing various Events Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 76% Full Time, 20% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $43,116 per year, or $20.7 per hour.

Events Marketing Lead

West Coast Careers

Kirkland, WA • On-site

$100K - $120K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 8 days ago

Job description

Events Marketing Lead

Location: Redmond, WA (Onsite)
Compensation: $100,000–$120,000 Base Salary + Bonus

About the Opportunity

Our client is an innovative and rapidly growing B2B SaaS technology company seeking an experienced Events Marketing Lead to build and scale a world-class events marketing program. This is an exciting opportunity to take ownership of the company's entire events strategy, leading initiatives that drive demand generation, strengthen brand awareness, and create meaningful customer engagement.

This role is ideal for someone who thrives in a fast-paced environment, enjoys collaborating cross-functionally with Sales and Customer Success, and is passionate about using events to generate measurable business results.

Position Overview

The Events Marketing Lead will own the vision, planning, execution, and performance of the company's events program, including industry conferences, webinars, podcasts, executive roundtables, customer workshops, client visits, and corporate events.

This is a leadership position with direct management responsibility for an Events Marketing team member. Success in this role will be measured by the ability to generate high-quality marketing-qualified leads (MQLs), increase conversion into sales-qualified opportunities (SQLs), and deliver strong pipeline growth through strategic event marketing.

Key Responsibilities

Event Strategy & Demand Generation

  • Develop and execute the annual events marketing strategy aligned with revenue, pipeline, and brand objectives.
  • Own the annual event calendar across conferences, webinars, customer events, workshops, podcasts, and executive experiences.
  • Establish KPIs and measure success through pipeline generation, MQLs, SQL conversion, and ROI.
  • Manage the events budget and optimize investments for maximum business impact.

Team Leadership

  • Lead, mentor, and develop an Events Marketing Coordinator/Specialist.
  • Prioritize projects, delegate responsibilities, and ensure flawless execution across all events.
  • Build scalable processes that support future growth.

Process Improvement

  • Develop and maintain standard operating procedures (SOPs) for planning, execution, lead management, and post-event follow-up.
  • Continuously improve workflows to increase efficiency and consistency across the events program.

Sales & Customer Success Partnership

  • Partner closely with Sales to ensure event-generated leads are properly routed, nurtured, and converted into qualified pipeline.
  • Collaborate with Customer Success to execute customer-focused events that support retention, expansion, and advocacy.
  • Participate in pipeline planning and revenue discussions as the events marketing expert.

Global Collaboration

  • Coordinate with international marketing teams, particularly EMEA, to align event calendars, messaging, and campaign objectives.
  • Adapt global event strategies for regional audiences while maintaining brand consistency.

Brand & Partnership Marketing

  • Manage industry award submissions that elevate brand visibility and credibility.
  • Support strategic partnerships through co-marketing initiatives, joint webinars, and partner events.

Event Execution

  • Oversee every aspect of event execution, including logistics, vendor management, speaker coordination, production quality, and attendee experience.
  • Ensure all events are delivered on time, within budget, and aligned with brand standards.

Analytics & Reporting

  • Track event performance and pipeline contribution using CRM and marketing automation platforms.
  • Present insights and recommendations to marketing and executive leadership.
  • Maintain event playbooks, templates, and best practices for continuous improvement.

Qualifications

  • 3–6+ years of experience in events marketing.
  • 1–2+ years of leadership or people management experience preferred.
  • Experience in B2B SaaS marketing strongly preferred.
  • Retail Media, Advertising Technology, MarTech, or eCommerce experience is highly desirable.
  • Proven success owning pipeline metrics, including MQL generation and MQL-to-SQL conversion.
  • Experience building scalable marketing processes and SOPs.
  • Strong partnership experience working with Sales and Customer Success teams.
  • Experience coordinating with regional or international marketing teams.
  • Background managing award submissions and partnership marketing initiatives is a plus.
  • Experience with marketing automation and CRM platforms such as HubSpot, Salesforce, or Pardot.
  • Strong budgeting, vendor management, and negotiation skills.
  • Excellent communication and presentation skills with executive-level professionalism.
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Compensation & Benefits

  • $100,000–$120,000 base salary
  • Performance-based bonus opportunity
  • Comprehensive medical, dental, and vision benefits
  • 401(k)
  • Generous paid time off
  • Collaborative, innovative, and growth-oriented culture
  • Opportunity to make a significant impact within a rapidly expanding technology company

Apply