Equine Marketing Manager Jobs (NOW HIRING)

Description

The Director of Enrollment provides strategic leadership and hands-on management of student recruitment, admissions, and enrollment operations for the Equine Gap Program, Summer Camps, and Hybrid Programs within the Animal Sciences Division. This individual develops and executes enrollment strategies that align with the institution's mission, emphasizing experiential education, animal stewardship, and innovative learning pathways.

Strategic Planning & Leadership

• Develop and implement comprehensive enrollment plans for equine and animal science programs, including recruitment goals, marketing initiatives, and outreach strategies.
• Analyze enrollment trends to inform data-driven decisions and adapt strategies accordingly.
• Collaborate with program directors, faculty, and marketing teams to ensure consistent branding and messaging across all offerings.

Recruitment & Admissions Management

• Oversee the full admissions cycle for all equine gap, summer camp, and hybrid program participants-from inquiry through enrollment.
• Create and manage outreach initiatives targeting prospective students, parents, and educational partners.
• Represent the programs at conferences, agricultural fairs, and equine events to promote visibility and engagement.
• Develop partnerships with high schools, 4-H organizations, FFA chapters, and equine training centers.

Marketing & Communications

• Coordinate with marketing teams to design print and digital recruitment materials, social media campaigns, and website content.
• Ensure messaging reflects the distinctive experiential learning and animal care opportunities offered by the programs.
• Monitor and evaluate marketing effectiveness and lead-generation metrics.

Student Experience & Retention

• Collaborate with student success teams to ensure smooth onboarding, orientation, and transition experiences for participants.
• Gather feedback to continually improve program appeal and participant satisfaction.

Data & Reporting

• Maintain accurate enrollment data and prepare reports on recruitment outcomes and enrollment forecasts.
• Oversee CRM systems to track prospects and manage communication flows.

Requirements

• Bachelor's degree required; Master's degree preferred.
• Minimum of 5 years of experience in admissions, enrollment management, or program development (preferably in experiential or agricultural education).
• Strong understanding of the equine and animal sciences industry.
• Excellent leadership, communication, and relationship-building skills.
• Experience with CRM tools,  digital marketing, and data analytics preferred.

Preferred Attributes:

• Passion for experiential learning, animal welfare, and equine education.
• Innovative thinker who can build  bridges between traditional academic pathways and hands-on learning.
• Ability to thrive in a dynamic, cross-disciplinary environment. 

Salary Band: $29,250-$88,000/ Annually. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions and department budget.  

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. 

Greenville University's Mission: 

Greenville University is liberal arts University that empowers students for lives of character and service through a transforming Christ-centered education. Our hiring practices reflect our commitment to be a Christ-centered institution. 

GREENVILLE UNIVERSITY: The university is located 50 miles east of St. Louis in an attractive residential community of approximately 7,000 people. Greenville was founded in 1892 and is affiliated with the Free Methodist Church yet draws students from 40+ denominations. For additional information, please visit our website: www.greenville.edu. 

Greenville University does not discriminate on the basis of race, color, age, sex, disability, family responsibilities, or  national or ethnic origin, in employment opportunities, in keeping with applicable state and federal laws. In keeping with the mission of the institution, Greenville University seeks applicants with a strong commitment to the values and lifestyle of evangelical Christianity and who profess a personal relationship with Jesus Christ. As a Christian institution, we require faculty and staff to adhere to the University's Lifestyle statement and to enforce a religiously based code of conduct for all University employees. Women and minorities are encouraged to apply. Greenville University, as an educational institution affiliated with the Free Methodist Church USA, reserves the right to prefer employees on the basis of religion (Title VII, Sections 702-703, United States Civil Rights Act of 1964 as amended).