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Entry Level Integrated Marketing Communication Jobs

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Marketing Communication Specialist

Kansas City, MO · On-site

$59K - $77K/yr

Develop integrated campaign content: Create clear, consistent messaging for life insurance and ... Bachelor's degree in Marketing, Communications, Journalism, or a related * 0-2+ years of work ...

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Entry Level Integrated Marketing Communication information

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How much do entry level integrated marketing communication jobs pay per year?

As of Aug 16, 2026, the average yearly pay for entry level integrated marketing communication in the United States is $49,574.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $54,500.00 per year, depending on experience, location, and employer.

What is an entry level integrated marketing communication?

An Entry Level Integrated Marketing Communication (IMC) job involves assisting in the development and execution of marketing strategies that unify various forms of communication, such as advertising, public relations, social media, and digital marketing, to deliver a consistent brand message. Responsibilities typically include supporting campaign planning, creating content, coordinating with different teams, and analyzing the effectiveness of marketing efforts. This role is ideal for recent graduates or those new to marketing who are looking to gain hands-on experience and learn how all aspects of marketing work together.

How does an entry level integrated marketing communication professional typically collaborate with other departments within a company?

Entry-level integrated marketing communication professionals often work closely with teams such as sales, product development, public relations, and digital marketing to ensure a cohesive brand message across all channels. They may help coordinate campaigns, gather feedback from different departments, and ensure that promotional materials align with the company's overall communication strategy. This cross-functional collaboration provides valuable exposure to various business functions and strengthens teamwork skills, which are essential for career advancement in marketing.

What are the key skills and qualifications needed to thrive as an entry level integrated marketing communication professional, and why are they important?

To thrive as an Entry Level Integrated Marketing Communication professional, you need a foundational understanding of marketing principles, branding, and effective communication strategies, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, content management systems (CMS), and basic analytics tools like Google Analytics is typically expected. Strong teamwork, creativity, attention to detail, and the ability to manage multiple tasks help individuals excel in this position. These skills are critical for creating cohesive messaging, reaching target audiences, and supporting successful integrated marketing campaigns.

What is the difference between Entry Level Integrated Marketing Communication vs Entry Level Marketing Coordinator?

AspectEntry Level Integrated Marketing CommunicationEntry Level Marketing Coordinator
CredentialsBachelor's in Marketing, Communications, or related fieldBachelor's in Marketing, Business, or related field
Work EnvironmentMarketing agencies, corporate marketing teams, media firmsCorporate marketing departments, advertising agencies, event planning
Industry UsageUsed across advertising, media, corporate communicationsCommon in corporate marketing and advertising firms
Job FocusDeveloping integrated marketing strategies, coordinating campaignsSupporting marketing campaigns, coordinating logistics, tracking metrics

Entry Level Integrated Marketing Communication focuses on creating cohesive marketing strategies across channels, while Entry Level Marketing Coordinator handles campaign support and logistics. Both roles require similar educational backgrounds and are found in similar environments, but their core responsibilities differ in strategic versus operational focus.

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Entry Level Integrated Marketing Communication jobs near you
Infographic showing various Entry Level Integrated Marketing Communication job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, and 4% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $49,574 per year, or $23.8 per hour.

Integrated Marketing Specialist, Membership Portfolio

American Osteopathic Association

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted yesterday

Job description

JOB SUMMARY:
The Integrated Marketing Specialist supports the Integrated Marketing Center of Excellence (IM COE) by managing and executing multi-channel marketing activities for a portfolio of internal clients across AOA business units. This role works closely with Integrated Marketing Leads to deliver high-quality campaigns, maintain project timelines and budgets, optimize paid and email marketing initiatives, and ensure performance reporting is accurate and actionable. The Specialist is a hands-on marketer with expertise in CRM and marketing automation systems, SEO and SEM fundamentals, paid digital targeting, email marketing, and digital content execution. This role ensures operational excellence, consistency, and data-informed decision-making across all marketing activities.
ESSENTIAL FUNCTIONS:
Integrated Marketing & Campaign Execution
  • Support Integrated Marketing Leads in the development and execution of integrated marketing plans across email, paid media, web, organic social, drop voicemails/SMS, and additional direct marketing channels as needed
  • Execute multi-channel campaigns including list segmentation, audience targeting, A/B testing, content deployment, and performance optimization.
  • Manage day-to-day campaign activities such as trafficking creative assets, coordinating approvals, updating timelines, and ensuring cross-functional alignment with content, brand, and communications teams.

Project & Workflow Management
  • Serve as project manager for marketing initiatives within assigned business units, maintaining workbacks, deliverables, and stakeholder communication.
  • Use project management tools (e.g., Asana, Monday.com, Microsoft Project) to track progress, flag risks, and ensure timely delivery.
  • Support operational processes for intake, prioritization, resource planning, and campaign governance across the Integrated Marketing COE.

Email Marketing & CRM
  • Build and deploy email campaigns using marketing automation platforms (Pardot, HubSpot, Feathr, Marketing Cloud or similar).
  • Create segmented audience lists, lead journeys, and nurture workflows.
  • Implement personalization, dynamic content, and automation best practices.
  • Maintain CRM data integrity and support the integration of campaign activities into CRM reporting.

Digital Advertising
  • Assist in planning and managing paid media campaigns, including paid social, Google Ads, retargeting, and sponsored content.
  • Monitor performance, implement optimizations, and provide insights to IM Leads to inform strategic decisions.
  • Support digital targeting strategies based on audience insights, past performance, and product/program goals.

SEO, Web & Digital Content
  • Update, maintain, and publish campaign and/or portfolio-focused content within the web CMS to support campaigns, ensuring SEO and accessibility best practices are applied.
  • Collaborate with SEO specialist, web editor, content producers and subject matter experts to ensure accuracy and consistency.

Performance Reporting & Analytics
  • Compile, analyze, and visualize campaign performance using Google Analytics, CRM dashboards, ad platform analytics, and email marketing metrics.
  • Prepare regular performance reports to support IM Leads in evaluating ROI, KPI progress, and testing insights.
  • Recommend data-driven optimizations to improve future campaigns.

Collaboration & Relationship Support
  • Partner with internal clients (business units), subject matter experts, and marketing and communications colleagues to ensure campaign components align with strategy and organizational priorities.
  • Maintain strong communication across teams to ensure clarity, transparency, and workflow efficiency.
  • Support vendor coordination for digital advertising, creative development, or external marketing tools as needed.

Additional Responsibilities
  • Participate in IM COE process improvement initiatives, documentation, and best practice playbook development.
  • Support special projects, emerging marketing capabilities, and cross-functional initiatives as assigned.

MINIMUM QUALIFICATIONS AND EXPERIENCE
Special Skills:
Mandatory
  • Hands-on experience using CRM and marketing automation platforms (e.g., Pardot, HubSpot, Marketing Cloud, Feathr).
  • Basic knowledge of SEO, SEM, Google Analytics, and digital advertising platforms.
  • Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, matrixed environment.
  • Strong analytical skills with the ability to translate data into insights and recommendations.
  • Experience with website CMS platforms (WordPress, Squarespace or similar).
  • Excellent communication, organization, and stakeholder management skills.
  • Basic knowledge of creative and content tools (Canva, Adobe Creative Suite and Figma preferred).

Preferred
  • Experience in membership associations and/or loyalty-based programs strongly preferred.
  • Experience in healthcare, agency, performance/product marketing environments.
  • Experience with AI-enabled tools (e.g., Microsoft CoPilot, Asana AI).
  • Familiarity with lead lifecycle management, member retention, audience segmentation, and funnel-based marketing strategy.
  • Experience with paid media targeting and campaign optimization.
  • Experience with utilizing ringless voicemail and/or SMS campaigns.

Education:
  • Bachelor's degree in marketing, communications, business, liberal arts or related field or an equivalent combination of relevant education and experience.

Licensure or Certification:
  • N/A

Experience:
  • 3-5 years of experience in integrated marketing, digital marketing, or marketing operations.

WORKING ENVIRONMENT:
Physical:
  • This role involves prolonged sitting, repetitive computer use, and screen time.
  • Ability to operate office equipment.
  • Ability to lift up to 25 lbs.

ENVIRONMENT:
  • Regular office environment.
  • This is a hybrid position requiring physical presence in the office a minimum of two days per week (Tuesday and Wednesday).

Salary Range $28.85/hr - $31.25/hr
The AOA offers the following benefits:
Medical, Dental, Vision, HSA/FSA, Life and AD&D, Long and Short-Term Disability, Commuter Benefits, LegalShield/ID Shield, Matched 401(k)
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
American Osteopathic Association is unable to sponsor work visas at this time.

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