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Email Marketing Operations Manager Jobs in Michigan

burton

Retention Marketing Manager

Burton, MI · On-site +1

Own email automation workflows, including welcome series, abandoned cart flows, post-purchase ... sms marketing, or general CRM for a DTC business. * Experience with high-level strategy and ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

Own email automation workflows, including welcome series, abandoned cart flows, post-purchase ... sms marketing, or general CRM for a DTC business. * Experience with high-level strategy and ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

Own email automation workflows, including welcome series, abandoned cart flows, post-purchase ... sms marketing, or general CRM for a DTC business. * Experience with high-level strategy and ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

Own email automation workflows, including welcome series, abandoned cart flows, post-purchase ... sms marketing, or general CRM for a DTC business. * Experience with high-level strategy and ...

Summit Therapeutics

Operationalize omnichannel initiatives across email, web, digital, and field channels, including ... Manage marketing operations vendors and agency relationships, including strategic partner ...

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All JobsEmail Marketing Operations JobsEmail Marketing Operations Manager JobsEmail Marketing Operations Manager Jobs in Michigan

Email Marketing Operations Manager information

See Michigan salary details

$70.2K

$82.7K

$93.7K

How much do email marketing operations manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for email marketing operations manager in Michigan is $82,695.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,700.00 and $88,900.00 per year, depending on experience, location, and employer.

What does an email marketing operations manager do?

An Email Marketing Operations Manager oversees the planning, execution, and optimization of email marketing campaigns. Their responsibilities include managing email lists, ensuring deliverability, analyzing campaign performance, and maintaining compliance with regulations like GDPR and CAN-SPAM. They work closely with marketing teams to create effective strategies, implement automation, and use analytics to improve engagement and conversion rates.

What are some common challenges faced by an email marketing operations manager when coordinating campaigns across multiple teams?

Email Marketing Operations Managers often face the challenge of aligning messaging, timelines, and data requirements across marketing, design, content, and IT teams. Coordinating these elements requires strong project management skills and clear communication to avoid delays or inconsistencies in campaigns. Additionally, ensuring compliance with data privacy regulations and maintaining list hygiene can add complexity, especially when managing multiple campaigns simultaneously. Proactively setting expectations, using collaborative tools, and establishing streamlined workflows can help mitigate these challenges.

What are the key skills and qualifications needed to thrive as an email marketing operations manager, and why are they important?

To thrive as an Email Marketing Operations Manager, you need expertise in digital marketing strategies, campaign management, and a strong understanding of email compliance regulations, often supported by a degree in marketing or similar field. Familiarity with email marketing platforms (such as Salesforce Marketing Cloud, Mailchimp, or HubSpot), analytics tools, and CRM systems is typically required, along with certifications like HubSpot Email Marketing or Salesforce Certified Marketing Cloud Email Specialist. Strong project management, attention to detail, and effective communication skills help you excel in coordinating teams and optimizing campaign performance. These skills and qualifications are vital to drive engagement, maintain brand reputation, and achieve measurable business outcomes through targeted email campaigns.

What is the difference between Email Marketing Operations Manager vs Email Marketing Specialist?

AspectEmail Marketing Operations ManagerEmail Marketing Specialist
ResponsibilitiesOversees email campaign workflows, manages automation, ensures technical setup, and optimizes email systems.Creates email content, designs campaigns, segments audiences, and analyzes campaign performance.
Required SkillsTechnical knowledge of email platforms, automation tools, data analysis, and project management.Copywriting, design skills, segmentation, and basic analytics.
CredentialsOften requires marketing certifications or technical training in email platforms.Marketing or communications degrees, with certifications like HubSpot or Mailchimp preferred.
Work EnvironmentTypically in marketing teams within digital agencies, e-commerce, or corporate marketing departments.

The Email Marketing Operations Manager focuses on managing the technical and operational aspects of email campaigns, ensuring systems run smoothly and efficiently. In contrast, the Email Marketing Specialist concentrates on content creation and campaign execution. Both roles often collaborate but serve different functions within email marketing strategies.

What are popular job titles related to Email Marketing Operations Manager jobs in Michigan?

For Email Marketing Operations Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Email Marketing Operations Manager jobs in Michigan look for?

The top searched job categories for Email Marketing Operations Manager jobs in Michigan are:

What cities in Michigan are hiring for Email Marketing Operations Manager jobs?

Cities in Michigan with the most Email Marketing Operations Manager job openings:

Email Marketing Operations Manager jobs near you
Infographic showing various Email Marketing Operations Manager job openings in Michigan as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $82,695 per year, or $39.8 per hour.

Marketing Operations Manager

Public Service Credit Union

Romulus, MI

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 22 days ago

Key responsibilities

  • Lead the development and execution of integrated marketing campaigns to promote products and services, driving member acquisition and retention.

  • Manage and mentor the marketing team, supporting professional development and daily execution of objectives.

  • Track and analyze campaign performance, adjusting strategies to maximize ROI.

Job description

Description

Reports to: VP of Marketing


We are seeking a dynamic and results-driven Marketing Operations Manager to lead the day-to-day execution of marketing initiatives that drive member growth, engagement and retention. This role is responsible for strengthening brand presence, ensuring consistency across all channels, and delivering measurable results aligned with organizational objectives. 

The Marketing Operations Manager will oversee the marketing team, providing leadership, coaching, and operational direction while managing a wide range of marketing activities including digital campaigns, member communications, and vendor partnerships.


Key Responsibilities

  • Develop and execute integrated marketing campaigns to promote products and services, driving member acquisition and retention. 
  • Translate brand strategy into effective omnichannel marketing plans. 
  • Lead the development and execution of marketing initiatives across social media, email, SEO/SEM, and digital platforms (paid and organic). 
  • Manage and mentor the marketing team, supporting professional development and daily execution of objectives. 
  • Collaborate cross-functionally to build and optimize marketing systems and channel performance. 
  • Conduct market research and analyze trends to identify growth opportunities and competitive positioning. 
  • Track and analyze campaign performance, adjusting strategies to maximize ROI. 
  • Oversee website content management and ensure a consistent, user-friendly brand experience. 
  • Monitor competitors to identify gaps and opportunities in product and service offerings. 
  • Maintain brand consistency across digital and physical touchpoints. 
  • Manage social media strategy and content, partnering with internal stakeholders. 
  • Oversee marketing project intake and workflow, ensuring efficient project assignment and delivery. 
  • Leverage data tools and systems to identify opportunities for growth and product penetration. 
  • Manage relationships with external vendors, agencies, and partners. 
  • Prepare and publish marketing materials including newsletters, promotional content, and the annual report. 
  • Make informed, independent decisions aligned with organizational goals. 
  • Ensure compliance with all applicable regulations, including the Bank Secrecy Act. 
  • Perform additional duties as assigned.

Requirements

Education & Experience 

  • Bachelor's degree in Marketing or a related field (or equivalent experience)
  • 5+ years of marketing experience 
  • 3+ years of experience within a financial institution preferred
  • 1+ year of leadership experience 

Qualifications

  • Strong knowledge of marketing regulations within the financial industry
  • Proficiency in Microsoft Office 365 (SharePoint, Teams, Word, Excel, Outlook, PowerPoint)
  • Experience with digital marketing, web design, social media, and print media
  • Excellent verbal and written communication skills
  • Strong analytical skills with the ability to interpret market data and trends
  • Proven ability to lead, train, and motivate a team
  • Highly organized with strong project management capabilities
  • Proactive, results-oriented mindset with strong ethical standards
  • Ability to work independently and collaboratively 

What we offer

  • Competitive wages
  • Career Growth / Robust Training Program
  • Work Life Balance
  • Top quality health insurance (Full Time)
  • Paid Time Off (accrued and available for use immediately)
  • Paid holidays
  • Banking hours / Closed on Sunday's
  • Tuition Reimbursement
  • Employer Provided Retirement Benefits
  • 401(K) Plan
  • Dental & Vision Insurance (Full Time)
  • Short & Long-Term Disability (Full Time)
  • Life Insurance (Full Time)

Why join us? At PSCU, we are dedicated to our mission of educating, equipping, and empowering both our team and the communities we serve. By joining us, you'll be part of a culture that listens to your ideas, supports your growth, elevates and celebrates your achievements, cares for your well-being, and serves with purpose. Together, we create a meaningful impact, and we invite you to be a part of our journey! 


To apply, please complete the online application and attach an up-to-date resume. 


Apply