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Email Marketing Operations Manager Jobs in Rochester, MI

Dana

Marketing Coordinator

Novi, MI

$40K - $55K/yr

Support email marketing campaigns, including content coordination, list management, and basic ... Operations * Assist in managing the company's branded merchandise storefront, including product ...

Dana Incorporated

Marketing Coordinator

Novi, MI

$39K - $54K/yr

Support email marketing campaigns, including content coordination, list management, and basic ... Operations * Assist in managing the company's branded merchandise storefront, including product ...

Dana Incorporated

Marketing Coordinator

Novi, MI · On-site

$40K - $55K/yr

Support email marketing campaigns, including content coordination, list management, and basic ... Operations * Assist in managing the company's branded merchandise storefront, including product ...

FocusKPI

Marketing Operations Analyst

Warren, MI · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

Ellis Porter

Senior Growth Marketing Manager

Troy, MI · On-site

... email journeys, tracking and reporting, automation, and marketing operations, while helping define ... Manage paid advertising initiatives across Google Ads and other developing channels such as Meta ...

Ellis Porter

Senior Growth Marketing Manager

Troy, MI · Remote

... email journeys, tracking and reporting, automation, and marketing operations, while helping define ... Manage paid advertising initiatives across major search and social platforms, including emerging ...

Ellis Porter

Senior Growth Marketing Manager

Troy, MI

... email journeys, tracking and reporting, automation, and marketing operations, while helping define ... Manage paid advertising initiatives across Google Ads and other developing channels such as Meta ...

Ellis Porter

Senior Growth Marketing Manager

Troy, MI

... email journeys, tracking and reporting, automation, and marketing operations, while helping define ... Manage paid advertising initiatives across major search and social platforms, including emerging ...

Reliance One

Marketing Coordinator

Troy, MI

$55K - $60K/yr

... email, social media, and digital channels • Managing social media scheduling, publishing, and engagement • Creating marketing materials including brochures, newsletters, presentations, and ...

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Showing results 1-20

All JobsEmail Marketing Operations Manager JobsEmail Marketing Operations Manager Jobs in Rochester, MI

Email Marketing Operations Manager information

See Rochester, MI salary details

$74.1K

$87.3K

$98.9K

How much do email marketing operations manager jobs pay per year?

As of Jun 22, 2026, the average yearly pay for email marketing operations manager in Rochester, MI is $87,330.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,000.00 and $93,900.00 per year, depending on experience, location, and employer.

What is the difference between Email Marketing Operations Manager vs Email Marketing Specialist?

AspectEmail Marketing Operations ManagerEmail Marketing Specialist
ResponsibilitiesOversees email campaign workflows, manages automation, ensures technical setup, and optimizes email systems.Creates email content, designs campaigns, segments audiences, and analyzes campaign performance.
Required SkillsTechnical knowledge of email platforms, automation tools, data analysis, and project management.Copywriting, design skills, segmentation, and basic analytics.
CredentialsOften requires marketing certifications or technical training in email platforms.Marketing or communications degrees, with certifications like HubSpot or Mailchimp preferred.
Work EnvironmentTypically in marketing teams within digital agencies, e-commerce, or corporate marketing departments.

The Email Marketing Operations Manager focuses on managing the technical and operational aspects of email campaigns, ensuring systems run smoothly and efficiently. In contrast, the Email Marketing Specialist concentrates on content creation and campaign execution. Both roles often collaborate but serve different functions within email marketing strategies.

What are some common challenges faced by an Email Marketing Operations Manager when coordinating campaigns across multiple teams?

Email Marketing Operations Managers often face the challenge of aligning messaging, timelines, and data requirements across marketing, design, content, and IT teams. Coordinating these elements requires strong project management skills and clear communication to avoid delays or inconsistencies in campaigns. Additionally, ensuring compliance with data privacy regulations and maintaining list hygiene can add complexity, especially when managing multiple campaigns simultaneously. Proactively setting expectations, using collaborative tools, and establishing streamlined workflows can help mitigate these challenges.

What does an Email Marketing Operations Manager do?

An Email Marketing Operations Manager oversees the planning, execution, and optimization of email marketing campaigns. Their responsibilities include managing email lists, ensuring deliverability, analyzing campaign performance, and maintaining compliance with regulations like GDPR and CAN-SPAM. They work closely with marketing teams to create effective strategies, implement automation, and use analytics to improve engagement and conversion rates.

What are the key skills and qualifications needed to thrive as an Email Marketing Operations Manager, and why are they important?

To thrive as an Email Marketing Operations Manager, you need expertise in digital marketing strategies, campaign management, and a strong understanding of email compliance regulations, often supported by a degree in marketing or similar field. Familiarity with email marketing platforms (such as Salesforce Marketing Cloud, Mailchimp, or HubSpot), analytics tools, and CRM systems is typically required, along with certifications like HubSpot Email Marketing or Salesforce Certified Marketing Cloud Email Specialist. Strong project management, attention to detail, and effective communication skills help you excel in coordinating teams and optimizing campaign performance. These skills and qualifications are vital to drive engagement, maintain brand reputation, and achieve measurable business outcomes through targeted email campaigns.
What job categories do people searching Email Marketing Operations Manager jobs in Rochester, MI look for? The top searched job categories for Email Marketing Operations Manager jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Email Marketing Operations Manager jobs? Cities near Rochester, MI with the most Email Marketing Operations Manager job openings:
Email Marketing Operations Manager jobs near you
Infographic showing various Email Marketing Operations Manager job openings in Rochester, MI as of June 2026, with employment types broken down into 100% Full Time. Highlights an 60% In-person, and 40% Remote job distribution, with an average salary of $87,330 per year, or $42 per hour.
Senior Email Marketing Specialist

Senior Email Marketing Specialist

AAA Life Insurance Company

Livonia, MI • Remote

$69K - $85K/yr

Full-time

Posted 10 days ago

Job description

Why AAA Life

AAA Life is a respected and trusted American brand that has been focusing on Life Insurance and Annuity Products since 1969. At AAA Life we have over 1.8 million policies where we take pride in earning the trust of our policyholders who understand our promise to be there for them – and their families – when we’re needed most. By joining the AAA Life team, you are joining a company that genuinely cares about helping each other, with a devotion to protect the lives of those around us. We embrace a diverse, equitable, inclusive culture where all associates can feel a sense of belonging and use their unique talents and perspective to influence, innovate, motivate, and thrive.

How You’ll Work

Work Solution: Remote

Relocation Eligibility: Available


What You'll Do

AAA Life is seeking a Senior Email Marketing Specialist that will be responsible for leading the development and optimization of AAA Life’s acquisition email campaigns from strategy through to execution. This individual will manage the performance of our email channel and associated programs in support of AAA Life’s marketing objectives. This role is responsible for managing email programs to achieve monthly sales targets while growing AAA Life’s overall email marketing capabilities.
  • Campaign Development & Execution – Partner with internal and external teams to lead all aspects of email campaign management including strategy, technical and creative development, proofing, deployment and monitoring.
  • Quality Assurance – Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation links function properly; verify email renders correctly across various email clients; manage deliverability.
  • Technical Development - Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables continued growth of email programs. Lead the effort to expand into other one-to-one communication channels including SMS programs.
  • Performance Analysis – Monitor and analyze email campaign performance using key metrics. Generate reports on campaign performance and provide actionable insights for continuous improvement.
  • Strategy – Identify new programs, optimizations, and opportunities to grow the business through the development and management of new email marketing strategies. Provide consultation and recommendations to business stakeholders regarding email best practices, industry standards and regulations.
  • Testing & Experimentation – Lead AAA Life’s email experimentation practice across the entire lifecycle from hypothesis development to test execution and measurement. Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns.

Qualifications

Basic Required Qualifications:

  • Bachelor’s degree in Marketing, Advertising, Communications, Business or similar field of study.
  • Minimum of ten (10) years of professional experience in digital marketing or email marketing.
  • Five (5) years of hands-on experience writing campaign workflows in Adobe Campaign.
  • Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.
  • Proficient in HTML, CSS, and JavaScript development for email design and customization.
  • Experience leading an email experimentation practice across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests.
  • Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
  • Proficient in Microsoft Excel, PowerPoint, and Word.
  • Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR).

Preferred Qualifications:

  • 8–10 years Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.
  • 5–7 years Proficient in HTML, CSS, and JavaScript development for email design and customization.
  • Minimum 5 years’ Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
  • Insurance or Financial Services industry experience is highly desirable.
  • Email Marketing, Marketing Automation and/or Digital Marketing Certified.
  • Experience with Power BI for data analysis and reporting.

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate.  Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements.  Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

AAA Life Insurance Company does not offer immigration sponsorship for this position. This includes visa types such as H-1B, TN, and STEM OPT. Please do not apply if you currently require or may require employer-sponsored immigration support now or in the future.

#LI-Hybrid


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