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Email Manager Jobs in Reston, VA (NOW HIRING)

We have collectively raised our clients more than $1.95 billion in online fundraising, managed over $395 million in digital advertising, delivered over 24 billion emails and 7.5 billion text messages ...

Email Services Lead

Chantilly, VA ยท On-site

$16.50 - $21.50/hr

Manages team of technical personnel performing 24/7 support to customer * Monitors email system usage, including verification of proper classification markings, security, and audit capabilities that ...

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Email Manager information

See Reston, VA salary details

$74.4K

$106.9K

$151.4K

How much do email manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for email manager in Reston, VA is $106,896.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,200.00 and $130,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Email Manager, and why are they important?

To excel as an Email Manager, you should have expertise in email marketing strategy, campaign analysis, and a strong understanding of audience segmentation, often supported by a degree in marketing or communications. Familiarity with email marketing platforms like Mailchimp, HubSpot, or Salesforce Marketing Cloud, as well as knowledge of analytics tools and email compliance regulations, is essential. Strong organizational skills, creativity, and the ability to interpret data and collaborate across teams set top performers apart. These skills and qualities are crucial for driving engagement, optimizing campaign performance, and ensuring compliance in a rapidly changing digital marketing landscape.

Can I get paid for sending emails?

An Email Manager role typically involves creating, sending, and analyzing email campaigns for marketing or communication purposes. Payment is usually based on salary or hourly wages, not per email sent, and depends on the employer or client agreement. Compensation may also include bonuses or performance incentives related to campaign success.

What are some common challenges Email Managers face when coordinating campaigns across multiple departments?

Email Managers often need to collaborate with marketing, sales, design, and IT teams to ensure campaigns are executed smoothly. Coordinating input, assets, and approvals from various stakeholders can be challenging, especially when timelines are tight or priorities differ. Clear communication, project management tools, and well-defined processes are essential to keep everyone aligned and campaigns on schedule. Developing strong relationships with team members and setting realistic expectations can help Email Managers navigate these challenges effectively.

What is the 80 20 rule in email marketing?

In email marketing, the 80/20 rule suggests that roughly 80% of engagement or sales come from 20% of the most active or targeted subscribers. Email managers often analyze subscriber behavior to focus on high-value segments, optimizing campaigns for better results and increased ROI.

What is the average salary of an email marketer?

The average salary of an email marketer varies by experience and location but typically ranges from $50,000 to $75,000 annually. Entry-level positions may start around $40,000, while experienced professionals with skills in marketing automation and analytics can earn over $80,000. Certifications in email marketing tools like Mailchimp or HubSpot can also influence salary levels.

What does an email manager do?

An email manager oversees the planning, execution, and analysis of email marketing campaigns to engage customers and promote products or services. They use tools like email marketing platforms, analyze campaign performance metrics, and ensure compliance with privacy regulations. Strong communication, data analysis skills, and knowledge of marketing strategies are essential for this role.
What are popular job titles related to Email Manager jobs in Reston, VA? For Email Manager jobs in Reston, VA, the most frequently searched job titles are:
What cities near Reston, VA are hiring for Email Manager jobs? Cities near Reston, VA with the most Email Manager job openings:
Analyst, Email Marketing

Analyst, Email Marketing

Targeted Victory

Arlington, VA โ€ข On-site

Full-time

Re-posted 8 days ago


Job description

Targeted Victory is a full-service marketing agency providing optimized outcomes in the digital age. We are made up of fresh thinking, curious minded, supportive, and team oriented individuals. Our clients, including national political and international decision makers, count on our team of top strategists to provide comprehensive solutions and strategic counsel on public affairs, advertising, media planning, fundraising and reputation management.

We have collectively raised our clients more than $1.95 billion in online fundraising, managed over $395 million in digital advertising, delivered over 24 billion emails and 7.5 billion text messages, and have sold and fulfilled over 3.5 million units of merchandise.

Targeted Victory is the proud recipient of the Washington Post Top Workplaces for 2025, 2023, and 2022, Reed Award for Best Employer in 2022, and the Campaign Tech Award for Best Employer in 2021.



Targeted Victory is looking for an email marketing specialist to join our team. This position requires a self-starter who thrives in a fast-paced work environment. As a part of our email marketing team, you will be responsible for sending emails on behalf of clients, assisting with email database management, and contributing to email reporting projects.

We use best-in-class marketing technology to help our clients succeed, including Salesforce, Salesforce Marketing Cloud, and other world-class platforms. We are at the forefront of leveraging these platforms, and this role offers the chance to expand your marketing technology skills while driving client success and supporting Targeted Victoryโ€™s growth. Applicants must be able to work in person at our Arlington, VA office.


  • Design and send HTML and text-based emails in our marketing automation platforms
  • Track email performance using internal reporting systems and analytics tools within our marketing automation platforms
  • Assist with management of email databases to ensure accuracy and correctness in our data
  • Partner with internal stakeholders to develop and advance email marketing effectiveness
  • Analyze, optimize, and report on key fundraising and email marketing metrics
  • Collaborate effectively across product and client teams and other departments within Targeted Victory

  • Bachelorโ€™s degree in Marketing/Communications or related degree, or 2 years of proven experience in email marketing, internship included
  • HTML and Marketing automation/ESP experience, internship experience included
  • Ability to review KPIs and make data driven decisions
  • Driven to learn more and research answers to questions, opportunities, and risks
  • Demonstrated ability to work collaboratively and effectively with colleagues at all levels
  • Ability to stay organized and perform tasks with a high attention to detail
  • Ability to prioritize and multi-task several projects at one time
  • Ability to organize and analyze data in Microsoft Office products, especially Excel