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Retention Marketing Manager Jobs in Reston, VA (NOW HIRING)

SKYZONE FAIRFAX-FAIR OAKS VA

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Sales and Marketing Manager

Fairfax, VA · On-site

$55K - $65K/yr

Monitor member retention metrics, implement loyalty initiatives, and manage communications to ... Plan and execute off-site marketing activations, fundraisers, Spirit Nights, and community ...

AARP

Email Marketing Manager

Washington, DC · On-site

$115K/yr

The Email Marketing Manager will plan, manage, and execute AARP Foundation's email marketing ... welcome, retention, and re-engagement). * Strong analytical skills with experience tracking KPIs ...

Mondo

Loyalty & Advocacy Marketing Manager

Bethesda, MD · Remote

$50 - $55/hr

Advocacy Marketing Manager, location is Remote. The start date is August 10 for this contract ... Strong understanding of customer-led growth, referrals, engagement, and retention strategies

Namely

Growth Marketing Manager, National

Washington, DC · On-site

$95 - $120/hr

Go deeper: The Manager of National & SME Growth is a strategic, data-driven growth leader ... Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives * Use AI ...

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Retention Marketing Manager information

What is a retention marketing manager?

A Retention Marketing Manager is a professional responsible for developing and executing strategies to keep existing customers engaged with a brand or product. Their main goal is to increase customer loyalty, minimize churn, and maximize the lifetime value of customers through targeted campaigns, personalized communications, and loyalty programs. They often analyze customer data to identify trends and opportunities for improving the overall customer experience. Retention Marketing Managers work closely with teams across marketing, product, and customer support to ensure cohesive retention initiatives. This role is vital for companies looking to build lasting relationships with their customers.

What are the key skills and qualifications needed to thrive as a retention marketing manager?

To thrive as a Retention Marketing Manager, you need expertise in customer lifecycle strategies, data analysis, and campaign management, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM systems, email marketing platforms, and analytics tools like Google Analytics is essential. Strong communication, creativity, and problem-solving skills help you effectively engage customers and collaborate across teams. These skills are crucial for driving customer loyalty, increasing retention rates, and maximizing long-term revenue.

How does a retention marketing manager typically collaborate with product and customer success teams to improve customer loyalty?

A Retention Marketing Manager frequently works closely with product and customer success teams to align retention strategies with the overall customer experience. By sharing insights from customer behavior and feedback, they help inform product updates and tailor communications to address pain points. Regular cross-functional meetings and shared performance metrics ensure that efforts are coordinated, resulting in more effective campaigns and a stronger focus on customer satisfaction. This collaboration is key to identifying opportunities to enhance loyalty and reduce churn.

What is the difference between Retention Marketing Manager vs Email Marketing Manager?

AspectRetention Marketing ManagerEmail Marketing Manager
Primary FocusCustomer retention and loyalty strategiesDesigning and executing email campaigns
Required SkillsData analysis, CRM tools, customer segmentationEmail platform expertise, copywriting, campaign management
Work EnvironmentCross-channel marketing teams, customer insightsMarketing or digital teams, email platforms
Common UsageUsed in industries focusing on customer lifetime valueUsed across industries for direct email outreach

The Retention Marketing Manager and Email Marketing Manager roles overlap in digital marketing but differ mainly in scope. The Retention Marketing Manager focuses on overall customer loyalty and retention strategies, often utilizing multiple channels, while the Email Marketing Manager specializes in creating and managing email campaigns. Both roles require knowledge of marketing tools and data analysis, but the Retention Marketing Manager typically has a broader strategic focus.

What are popular job titles related to Retention Marketing Manager jobs in Reston, VA?

For Retention Marketing Manager jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Retention Marketing Manager jobs in Reston, VA look for?

The top searched job categories for Retention Marketing Manager jobs in Reston, VA are:

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Cities near Reston, VA with the most Retention Marketing Manager job openings:

Retention Marketing Manager jobs near you
Infographic showing various Retention Marketing Manager job openings in Reston, VA as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

Sr Marketing Manager

Software Technology, Inc.

Washington, DC • On-site

Other

This job post has expired today. Applications are no longer accepted.

Job description

Strategic Marketing Manager

Strategic Planning and Execution: Develop and implement strategic marketing plans that support business objectives and increase market share.

Branding and Analyst Relations: Elevate Tavants market presence through strategic analyst engagements, ensuring our services and solutions are well-represented in industry analyses and reports.

Public Relations: Oversee public relations strategies, manage press releases, handle media relations, and build relationships with key industry journalists and influencers.

Lead Generation: Design and execute innovative lead generation campaigns to cultivate a robust pipeline of new prospects.

Partner with Pre-Sales: Team up with our pre-sales and solution leader teams to continually enhance our offers and value propositions.

Customer Engagement: Develop marketing campaigns for existing customers to enhance awareness of new services and solutions and drive retention and loyalty.

Partnership Marketing: Collaborate with strategic partners to create co-marketing strategies that leverage joint capabilities and expand market reach.

Campaign Analytics: Utilize advanced analytics to assess campaign performance and adapt strategies to maximize effectiveness.

Market Research: Conduct ongoing market research to stay ahead of industry trends and adjust marketing strategies accordingly.

Reporting: Regularly report to senior management on marketing performance, providing insights and recommendations for continuous improvement.

Requirements: Bachelors degree in Marketing, Business Administration, or related field; Masters degree preferred. At least 8 years of experience in a marketing role with a strong emphasis on developing and positioning a brand in the IT services space through analytics, public relations, and strategic marketing partnerships. Demonstrated ability to develop and execute integrated marketing campaigns. Excellent analytical, organizational, and creative thinking skills. Proficiency in digital marketing tools and platforms, including CRM and marketing automation systems. Strong communication and interpersonal skills, capable of working independently and navigating complex scenarios.

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