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Retention Marketing Manager Jobs in Reston, VA (NOW HIRING)

SKYZONE FAIRFAX-FAIR OAKS VA

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Sales and Marketing Manager

Fairfax, VA · On-site

$55K - $65K/yr

Monitor member retention metrics, implement loyalty initiatives, and manage communications to ... Plan and execute off-site marketing activations, fundraisers, Spirit Nights, and community ...

IDT

Marketing Manager - Mobile Top Up

Washington, DC · On-site

They will be responsible for revenue sales, customer acquisitions, and retention for the USA and international markets. The Marketing Manager will lead the development of digital marketing projects ...

New

Mondo

Loyalty & Advocacy Marketing Manager

Bethesda, MD · Remote

$50 - $55/hr

Advocacy Marketing Manager, location is Remote. The start date is August 10 for this contract ... Strong understanding of customer-led growth, referrals, engagement, and retention strategies

AltaGas

WGL - Manager, Marketing

Springfield, VA · On-site

Position Summary The Manager, Marketing leads the strategic execution of integrated marketing ... retention, and other defined business objectives. * Incorporate customer insights, Voice of the ...

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Retention Marketing Manager information

How does a retention marketing manager typically collaborate with product and customer success teams to improve customer loyalty?

A Retention Marketing Manager frequently works closely with product and customer success teams to align retention strategies with the overall customer experience. By sharing insights from customer behavior and feedback, they help inform product updates and tailor communications to address pain points. Regular cross-functional meetings and shared performance metrics ensure that efforts are coordinated, resulting in more effective campaigns and a stronger focus on customer satisfaction. This collaboration is key to identifying opportunities to enhance loyalty and reduce churn.

What are the key skills and qualifications needed to thrive as a retention marketing manager?

To thrive as a Retention Marketing Manager, you need expertise in customer lifecycle strategies, data analysis, and campaign management, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM systems, email marketing platforms, and analytics tools like Google Analytics is essential. Strong communication, creativity, and problem-solving skills help you effectively engage customers and collaborate across teams. These skills are crucial for driving customer loyalty, increasing retention rates, and maximizing long-term revenue.

What is a retention marketing manager?

A Retention Marketing Manager is a professional responsible for developing and executing strategies to keep existing customers engaged with a brand or product. Their main goal is to increase customer loyalty, minimize churn, and maximize the lifetime value of customers through targeted campaigns, personalized communications, and loyalty programs. They often analyze customer data to identify trends and opportunities for improving the overall customer experience. Retention Marketing Managers work closely with teams across marketing, product, and customer support to ensure cohesive retention initiatives. This role is vital for companies looking to build lasting relationships with their customers.

What is the difference between Retention Marketing Manager vs Email Marketing Manager?

AspectRetention Marketing ManagerEmail Marketing Manager
Primary FocusCustomer retention and loyalty strategiesDesigning and executing email campaigns
Required SkillsData analysis, CRM tools, customer segmentationEmail platform expertise, copywriting, campaign management
Work EnvironmentCross-channel marketing teams, customer insightsMarketing or digital teams, email platforms
Common UsageUsed in industries focusing on customer lifetime valueUsed across industries for direct email outreach

The Retention Marketing Manager and Email Marketing Manager roles overlap in digital marketing but differ mainly in scope. The Retention Marketing Manager focuses on overall customer loyalty and retention strategies, often utilizing multiple channels, while the Email Marketing Manager specializes in creating and managing email campaigns. Both roles require knowledge of marketing tools and data analysis, but the Retention Marketing Manager typically has a broader strategic focus.

What are popular job titles related to Retention Marketing Manager jobs in Reston, VA? For Retention Marketing Manager jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Retention Marketing Manager jobs in Reston, VA look for? The top searched job categories for Retention Marketing Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Retention Marketing Manager jobs? Cities near Reston, VA with the most Retention Marketing Manager job openings:
Retention Marketing Manager jobs near you
Infographic showing various Retention Marketing Manager job openings in Reston, VA as of July 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution.

Direct Marketing Manager

The Democratic Party

Washington, DC • On-site

$65K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Re-posted 5 days ago

Job description

About Democratic National Committee
We're hiring! Are you fired up to elect Democrats up and down the ticket?
Position Summary:
The Direct Marketing Manager works closely with the rest of the marketing team to assist with and manage production of printed marketing and fundraising materials for the direct mail and telemarketing programs at the DNC. The Marketing Manager will oversee the State Party Victory Fund program, help manage integrated campaigns with our online channels, and assist with managing program expenses.
Responsibilities:
  • Work with the Direct Marketing team to develop innovative and creative direct marketing and telemarketing campaigns that are integrated with our online channels.
  • Coordinate integration with broadcast and peer-to-peer SMS programs, integrated ads, and email.
  • Oversee mail and telemarketing copy through internal staff review.
  • Manage State Party Victory Fund program for all 50 states, including executing strategy and planning for mailings, work with state chairs and executive directors to edit and approve copy.
  • Manage budget for the State Party Victory Fund and allocate funds to the state parties and DNC.
  • Track expenses and cash flow for the marketing department.
  • Other duties as assigned to support the department and the DNC's mission.

Qualifications:
  • 1-2 years experience with direct mail or political fundraising on a campaign, committee, or mission-oriented organization
  • Ideal candidate will be a team player, fast learner, and self-starter; you are willing to work hard to get the job done
  • Excellent writing, editing, and proofreading skills; you should have an eagle-eye for typos and errors and have a deep understanding of how to inspire people to action using the written word
  • Solid understanding of direct marketing industry and trends
  • Experience with customer relationship management (CRM) databases is a plus.
  • You should be willing and able to relocate to the DC area.

Salary: The starting salary for the Direct Marketing Manager position is $65,000, on an annualized basis, commensurate with experience and qualifications.
This is a full-time, exempt position, that may require work on weekends. This position is in the bargaining unit represented by SEIU Local-500.
Due to federal campaign finance rules, only U.S. citizens or U.S. green card holders are eligible for this role. See 52 U.S.C. 30121; 11 C.F.R. 110.20(i).
The Democratic National Committee (DNC), is committed to diversity among its staff, and recognizes that its continued success requires the highest commitment to obtaining and retaining a diverse staff that provides the best quality services to supporters and constituents. The DNC is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity or physical disability, or any other legally protected basis. The DNC will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.
Benefits:
  • The DNC offers a generous benefit package, including:
  • Generous paid time off, including federal holidays and open leave
  • Health and dental insurance for employee and dependents; 90% paid by the DNC, 10% paid by employee
  • Supplementary vision plans available to employees for purchase
  • Up to a 5% employer match DNC 401(k) plan
  • Pre-tax flexible spending account benefits available to employees and dependents

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