Remote Homebuilder Marketing Manager Jobs in Reston, VA

Mid-Atlantic Builders, an award-winning luxury homebuilder in the DC metro area, is seeking a strategic, hands-on Marketing Manager to strengthen our market presence and drive qualified traffic and sales to our communities. This role reports directly to the VP of Sales and Marketing and will oversee a team of three: Online Sales Consultant (OSC), Homebuyer Journey Specialist, and Marketing Coordinator.

The Marketing Manager is responsible for creating, executing, and optimizing a data-driven marketing plan that increases traffic, improves conversion, and strengthens the Mid-Atlantic Builders brand across all channels. Using analytics, market insights, and close collaboration with cross-functional partners, you will own consumer segmentation, marketing budget, branding, and event planning to support sales goals.

This is a fully onsite role based in Rockville, Maryland, and includes local travel throughout Mid-Atlantic Builders' market area.

• Partner with the VP of Sales and Marketing to develop and execute brand standards and community-level marketing plans, budgets, tactics, and vendor strategies that reflect Mid-Atlantic Builders’ elevated, design-driven home collections.
• Create and oversee all marketing and branding activities, including collateral and sales tools, print and digital advertising, signage, website and landing page content, video/photo assets, email marketing, and social media campaigns.
• Coordinate and attend special events, grand openings, broker events, and on-site experiences to manage vendors, traffic flow, and brand presentation.
• Lead sales center and model home marketing: oversee fabrication, ordering, and programming for displays, digital screens, signage, and environmental branding.
• Conduct ongoing market, brand, and product research; monitor competitors, buyer trends, and internal performance to identify new segments and refine Mid-Atlantic Builders’ unique selling propositions.
• Ensure OSC and onsite sales teams clearly understand our buyer segmentation, marketing strategy, key messages, and competitive advantages so they can communicate a consistent story to prospects.
• Take a leadership role in the launch of new communities, products, and floor plans; ensure all sales tools, digital assets, and onsite materials are ready prior to opening, and that community appearance reflects our standards.
• Serve as the marketing liaison to operations and leadership teams to ensure campaigns, messaging, and deliverables align with divisional objectives and sales priorities.
• Track and report on sales traffic and lead sources; analyze performance and adjust campaigns to maximize qualified visitors to our community sales centers and online channels.
• Source, engage, and manage strategic partners and vendors (agencies, consultants, freelancers, and suppliers), including contract negotiation, budget oversight, and workflow management.
• Possess a desire to stay current with digital trends and new technologies to stay ahead of the curve.
• Evaluate and recommend new technologies, tools, and customer experience enhancements that improve the homebuying journey from first contact through post-settlement.
• Enforce strict adherence to brand standards and guidelines across all internal and external partners to protect and grow the Mid-Atlantic Builders brand.
• Manage, coach, and develop the OSC, Homebuyer Journey Specialist, and Marketing Coordinator, building a collaborative, performance-focused marketing team.

Does this sound like you?

• You are analytically minded and comfortable collecting, visualizing, and interpreting data to guide decisions.
• You approach challenges with creative problem-solving and can pivot as business needs change.
• You collaborate easily across departments and see yourself as a bridge between sales, operations, and leadership.
• You communicate clearly and concisely both in writing and in presentations.
• You have strong business acumen and understand how marketing connects to sales, margins, and overall performance.

Essential Qualifications

• 5+ years of experience in marketing or advertising, preferably with a focus on consumer-facing brands.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook 365) and familiarity with Canva, Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, etc.) and digital marketing best practices.
• Proficient with Google Ads, Google Analytics, Google Tag Manager, and Google Sheets
• Experience with SEO and best practices

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Direct experience developing and managing strategic marketing plans, budgets, and external resources
• Experience in homebuilder or residential real estate marketing
• Passionate, results-oriented, and highly motivated; comfortable working in a fast-paced, sales-driven environment
• Authentic, integrity-driven team player with strong attention to detail
• Familiarity with CRM and project management platforms (e.g., HubSpot, Salesforce, or similar tools)

Compensation & Benefits

• $90,000 – $110,000 salary + performance bonus
• Competitive paid time off and leave benefits, including vacation, holidays, sick leave, paid parental leave, and paid pregnancy leave
• Medical, dental, vision and HSA options
• Company-paid life and disability insurance (short-term and long-term)
• 401(k) with company match