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Disney Marketing Manager Jobs (NOW HIRING)

RealDefense

Lifecycle Marketing Manager

Pasadena, CA · On-site

... Marketing Manager to lead on Customer Retention. This customer marketing role has significant ... Disney+ brand and title campaigns and priority content beats * Produce regular reports and ...

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Disney Marketing Manager information

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$33K

$83.5K

$145.5K

How much do disney marketing manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for disney marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a Disney Marketing Manager do?

A Disney Marketing Manager is responsible for developing and implementing marketing strategies to promote Disney's products, services, or entertainment properties. This includes managing advertising campaigns, coordinating with creative teams, analyzing market trends, and collaborating with partners to maximize brand visibility and engagement. They play a key role in shaping Disney's brand image and ensuring that marketing efforts align with the company's goals. Their work often involves cross-functional teamwork, project management, and tracking the effectiveness of campaigns to drive business growth.

What are the key skills and qualifications needed to thrive as a Disney Marketing Manager?

To thrive as a Disney Marketing Manager, you need expertise in marketing strategy, brand management, and campaign analytics, often supported by a bachelor's degree in marketing or a related field. Familiarity with digital marketing platforms, CRM systems, social media tools, and analytics software is typically required. Creativity, leadership, and excellent communication are essential soft skills for crafting compelling campaigns and guiding cross-functional teams. These abilities are crucial for maintaining Disney's brand integrity and achieving business objectives in a highly competitive entertainment market.

How does a Disney Marketing Manager typically collaborate with creative teams to develop campaign strategies?

As a Disney Marketing Manager, you’ll work closely with creative teams—including graphic designers, copywriters, and digital strategists—to shape engaging campaigns that align with Disney’s brand and objectives. Collaboration often involves brainstorming sessions, reviewing creative assets, and ensuring all materials meet Disney’s high standards for storytelling and visual appeal. You’ll also coordinate feedback across departments, manage timelines, and adjust strategies based on audience insights or leadership direction. This role requires strong communication skills and the ability to balance creative vision with business goals.

What is the difference between Disney Marketing Manager vs Disney Brand Coordinator?

AspectDisney Marketing ManagerDisney Brand Coordinator
ResponsibilitiesDevelops marketing strategies, oversees campaigns, manages teamsSupports brand initiatives, assists in campaign execution, coordinates with teams
Required SkillsMarketing strategy, leadership, project managementCommunication, organization, basic marketing knowledge
Work EnvironmentStrategic planning, team leadership, cross-department collaborationAdministrative support, coordination, assisting marketing teams
Common UsageUsed by employers for senior marketing rolesUsed for entry-level or support roles within marketing teams

The Disney Marketing Manager focuses on strategic planning and leading marketing campaigns, requiring more experience and leadership skills. In contrast, the Disney Brand Coordinator supports these efforts through coordination and administrative tasks, often suitable for entry-level candidates. Both roles are integral to Disney's marketing operations but differ in scope and responsibilities.

What cities are hiring for Disney Marketing Manager jobs?

Cities with the most Disney Marketing Manager job openings:

What are the most commonly searched types of Disney Marketing jobs?

The most popular types of Disney Marketing jobs are:

What states have the most Disney Marketing Manager jobs?

States with the most job openings for Disney Marketing Manager jobs include:

What job categories do people searching Disney Marketing Manager jobs look for?

The top searched job categories for Disney Marketing Manager jobs are:

Disney Marketing Manager jobs near you
Infographic showing various Disney Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Brand Marketing Manager, CoComelon

Moonbug Entertainment

Los Angeles, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 14 days ago

Job description

Thank you for considering the Brand Marketing Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids' entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.
This role will report ON-SITE in our Los Angeles Office 5 days a week.
The Role
We have an exciting new opening for a Brand Marketing Manager within the Brand Team at Moonbug, supporting our ultimate preschool powerhouse, CoComelon! As the undisputed #1 kids show on Netflix and the most-viewed franchise on YouTube globally, CoComelon is rapidly expanding from its flagship animated nursery rhyme roots into a massive multi-format universe. In this role, you will steer a global pop-culture phenomenon that now encompasses the hit Netflix original CoComelon Lane, our groundbreaking new live-action series The Melon Patch, the blockbuster CoComelon Playdates partnership with Sanrio, and an highly anticipated upcoming theatrical feature film. If you are a passionate marketer, ready to drive a world-class entertainment ecosystem across streaming, live-action, and the global big screen, we want you on our team.
As a Brand Marketing Manager for Cocomelon at Moonbug Entertainment, you will be responsible for assisting the development and execution of strategic marketing initiatives to drive brand awareness, audience engagement, and consumer loyalty for the Cocomelon brand. You will collaborate closely with cross-functional teams to develop and implement marketing campaigns across various channels, ensuring consistent brand messaging and a strong market presence. Your creativity, strategic thinking, and passion for children's entertainment will contribute to the growth and success of the Cocomelon brand.
Responsibilities:
  • Develop and execute comprehensive brand marketing strategies and campaigns for CoComelon, aligning with overall brand objectives and business goals.
  • Conduct market research and analyze consumer insights to identify target audience demographics, behaviors, and preferences.
  • Collaborate with creative teams to develop compelling and engaging marketing assets, including digital content, videos, social media campaigns, and promotional materials.
  • Implement and oversee marketing initiatives across various channels, including digital advertising, social media, email marketing, influencer partnerships, PR, and events.
  • Collaborate with licensing and merchandising teams to develop and execute brand extension strategies, ensuring brand consistency across product lines.
  • Monitor and analyze marketing campaign performance, leveraging data and analytics to measure success, identify areas for improvement, and make data-driven recommendations.
  • Stay up-to-date with industry trends, competitive landscape, and emerging marketing opportunities, providing insights and recommendations to enhance brand positioning and market presence.
  • Develop and maintain relationships with key partners, agencies, and vendors to support marketing initiatives and secure strategic partnerships.

Requirements
  • You have 3+ years' experience in a marketing role or brand strategy role with a strong focus on digital marketing.
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
  • Experience in brand marketing, preferably within the children's entertainment or relevant kids' IP or brand.
  • Strong understanding of brand management principles, marketing strategies, and consumer behavior and experience in developing and executing successful marketing campaigns across multiple channels, including digital, social media, and traditional advertising.
  • Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Solid analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions.
  • Creative thinking and problem-solving abilities, with a track record of innovative marketing initiatives.
  • Strong collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
  • Exceptional communication and presentation skills, with the ability to articulate ideas and strategies clearly and persuasively.
  • Passion for children's entertainment and a deep understanding of the target audience.
  • Ability to adapt to a rapidly changing environment and manage multiple stakeholders.

Benefits
  • Base Compensation Range: 90,000 - 120,000
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Training & Development
  • Free Food & Snacks
  • Wellness Resources
  • and more!

At Moonbug Entertainment, we are committed to creating an inclusive and diverse work environment. We believe that diversity enriches our workplace and enhances our ability to innovate and connect with audiences around the world. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Moonbug Entertainment is dedicated to fostering a culture where everyone feels valued, respected, and empowered to bring their unique perspectives and talents to the table. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and interview processes.
Join us and be a part of a team that celebrates creativity, collaboration, and the power of diverse voices.

Apply