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The Director of Retail and Shopper Marketing builds the programs that convert awareness into trial and trial into loyalty, making RYZE feel like the obvious choice in the aisle rather than a new ...

The Director of Retail and Shopper Marketing builds the programs that convert awareness into trial and trial into loyalty, making RYZE feel like the obvious choice in the aisle rather than a new ...

$95K - $120K/yr

As a Client Services Account Director, you will serve as a trusted advisor to leading brands ... The ideal candidate is a seasoned professional with deep experience in retail, shopper marketing ...

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Senior Director, Shopper Marketing

Atlanta, GA • On-site

Monster Energy
Food Services and Drinking Places • 1 - 5K employees

$135K - $180K/yr

Full-time

Posted 6 days ago


Monster Energy rating

7.5

Company rating: 7.5 out of 10

Based on 34 frontline employees who took The Breakroom Quiz

154th of 445 rated food and drinks producers


Job description

About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
The Senior Director, Shopper Marketing is responsible for developing strategies to influence shopper behavior, developing strong partnerships with retailers, serve as the marketing resource to the sales team with a high-level understanding of unique customer and shopper needs. They will advance activation that fosters stronger customer relationships and results and develop insight-driven, tailored campaigns and annual marketing plans to meet internal and external objectives while aligning with the brand strategy.
The Impact You'll Make:
  • Mentor and manage a high-performing team of shopper marketing manager, establishing clear, retail-specific KPIs and professional development plans.
  • Direct the internal team and premier retail media agency to optimize media buying, boosting omni-channel performance.
  • Own commercial communication serving as the marketing expert working closely with the wider marketing team to ensure consistency in programming across assigned accounts and regions with the ability to leverage retailer and brand strategies to new product launches, exclusive items, product re-launches, sampling programs, summer and winter programs, price promotions and custom consumer promotions.
  • Develop annual business plans using category, shopper, and retailer specific data by identifying areas of opportunity, providing market insights, and performance data metrics for Monster and strategic brands portfolios, translating national brand strategies, marketing plans and insights into actionable customer marketing plans and sales strategies for each sales channel with proper budget control.
  • Ensure all branding and logo use is in line with brand standards at all POS (point of sale) materials and in store activations working with graphics team and agencies to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launches where applicable.
  • Lead consumer promotions, timely managing full process (planning, agency management, T&Cs (Terms and Conditions), prizes, fulfillment Monster creative process, printing etc.) and reporting post-promotional performance delivering actionable conclusions to optimize future programs with respect to KPIs (key performance indicators) and ROI (return on investment)
  • Lead in regular shopper marketing and sales team meetings/conference calls providing strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes.
  • Drive successful eCommerce joint business planning and national programs to retailers in collaboration with digital teams, sales, and bottlers to drive growth across a variety of digitally enabled purchasing platforms including tactics as loyalty, digital offers, shopper media, etc.
Who You Are:
  • Bachelor's Degree Business, Marketing or related Commercial Field. MBA a plus!
  • 10+ years of experience in Traditional and omni shopper Marketing, Key Account Sales, Wholesalers, Distributors, Field Marketing and Brand Management in the beverage/packaged goods industry.
  • 10+ years of experience in Beverage market distribution system developing eCommerce plans
  • Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).
  • Analytical thinker with data analytics experience preferred, detail-oriented.
  • Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners.
  • Decisive individual with strong ability to build solid relationships both internally and externally.

Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.
Pay Range
$135,000-$180,000 USD
For United States applicants:
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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About Monster Energy

Sourced by ZipRecruiter

Most companies spend their money on ad agencies, TV commercials, radio spots and billboards to try to tell you how good their products are. At Monster, we do things differently — because Monster Energy is not just a drink. It’s a lifestyle in a can. We support the scene, our bands, our athletes and our fans.  We back athletes so they can make a career out of their passion.  We promote concert tours, so our favorite bands can visit your hometown.  We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality. Monster is the relentless pursuit of victory, being your best, being at the top of your game. It is the most badass energy drink on the planet. Monster is the world’s greatest skiers and skaters, borders and bikers, rockers and racers, gamers and Girls. Monster Energy — Unleash the Beast!

Industry

Food services and drinking places

Company size

1,001 - 5,000 Employees

Headquarters location

Corona, CA, US

Year founded

2002

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