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Director Retail Marketing Jobs (NOW HIRING)

Pork Checkoff

Director, Retail Marketing

Des Moines, IA · On-site

$160K - $180K/yr

The National Pork Board (NPB) is seeking a strategic Director of Retail Marketing to lead retail demand generation initiatives that increase the volume and value of U.S. pork across the retail ...

AIG

Director, Retail Marketing

Chicago, IL

$180K - $195K/yr

The Director will partner closely with business stakeholders across the retail organization to develop and execute integrated marketing strategies that strengthen broker and client engagement ...

AIG

Director, Retail Marketing

Atlanta, GA · On-site

$180K - $195K/yr

The Director will partner closely with business stakeholders across the retail organization to develop and execute integrated marketing strategies that strengthen broker and client engagement ...

Vfc

Timberland: Director, Retail Marketing

New York, NY

$174K - $217K/yr

Director, Retail Marketing (Timberland) What will you do? A day in the life of a Director, Retail Marketing at Timberland looks a little like this. You will be responsible for elevating the consumer ...

AIG

Director, Retail Marketing

Parsippany, NJ · On-site

$180K - $195K/yr

The Director will partner closely with business stakeholders across the retail organization to develop and execute integrated marketing strategies that strengthen broker and client engagement ...

SKIMS

Senior Director Retail Marketing

Los Angeles, CA · On-site

$175K - $190K/yr

Senior Director Retail Marketing Department: Brand Marketing Employment Type: Full Time Location: Los Angeles HQ Reporting To: Grace Mason Compensation: $175,000 - $190,000 / year Description SKIMS ...

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$144K

How much do director retail marketing jobs pay per year?

As of Jul 26, 2026, the average yearly pay for director retail marketing in the United States is $86,005.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Retail Marketing, and why are they important?

To thrive as a Director of Retail Marketing, you need expertise in marketing strategy, brand management, and retail operations, typically backed by a bachelor’s or master’s degree in marketing or business. Familiarity with CRM platforms, digital analytics tools, and marketing automation systems is critical for data-driven decision-making. Strong leadership, communication, and creative problem-solving skills help you inspire teams and drive effective campaigns. These skills and qualities are essential for maximizing brand visibility, customer engagement, and revenue growth in a competitive retail environment.

How does a Director of Retail Marketing typically collaborate with sales and merchandising teams to drive in-store performance?

A Director of Retail Marketing works closely with sales and merchandising teams to ensure that marketing campaigns align with sales objectives and merchandising strategies. This collaboration often involves regular meetings to share insights on consumer trends, coordinate promotional calendars, and develop in-store experiences that boost customer engagement. By working together, these teams can optimize product placements, adjust pricing strategies, and measure the effectiveness of marketing initiatives, ultimately driving overall store performance. Open communication and a shared focus on store goals are key to this partnership.

What does a Director of Retail Marketing do?

A Director of Retail Marketing is responsible for developing and executing marketing strategies to drive sales and brand awareness within retail environments. They oversee promotional campaigns, analyze market trends, and collaborate with cross-functional teams to optimize the customer experience. This role often involves managing budgets, leading marketing teams, and ensuring that marketing initiatives align with overall business goals. Directors of Retail Marketing play a key role in translating brand objectives into effective in-store and online marketing efforts.
More about Director Retail Marketing jobs
What cities are hiring for Director Retail Marketing jobs? Cities with the most Director Retail Marketing job openings:
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Director Retail Marketing jobs near you
Infographic showing various Director Retail Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $86,005 per year, or $41.3 per hour.
Timberland: Director, Retail Marketing

Timberland: Director, Retail Marketing

VF Corporation

New York, NY • On-site

$174K - $217K/yr

Full-time

Medical

Posted 26 days ago

VF Corporation rating

7.4

Company rating: 7.4 out of 10

Based on 52 frontline employees who took The Breakroom Quiz

9th of 104 rated fashion retailers

Job description

At Timberland, we're a force of nature. We're a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.
So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with an team of fun, adventure-loving people, Timberland just may be the place for you.
To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.
Director, Retail Marketing (Timberland)
What will you do?
A day in the life of a Director, Retail Marketing at Timberland looks a little like this.
You will be responsible for elevating the consumer journey and driving cohesive brand expression across all DTC, including brick-and-mortar environments. Reporting to the Chief Marketing Officer, you will lead the strategy and execution of retail marketing initiatives that enhance store performance, deepen consumer connections, advance product marketing, elevate store design principles, and create meaningful, immersive consumer experiences, as well as drive traffic and conversion.
Let's break down that day-in-the-life a bit more.
  • Lead the development and execution of seasonal retail marketing strategies that elevate the in-store experience across full-price, outlet, and wholesale partner environments.
  • Collaborate with merchandising and visual merchandising to translate seasonal concepts into impactful in-store storytelling, product presentation, and retail activation plans.
  • Drive DTC consumer experience initiatives, ensuring that stores reflect brand standards, support key product stories, and deliver an elevated journey that meets evolving consumer expectations.
  • Develop, execute and ensure the implementation of evergreen and seasonal go-to-market processes for retail, providing clear direction to cross-functional partners on in-store priorities, storytelling, and design needs to ensure aligned execution.
  • Support budgeting and oversee in-season management of retail marketing investments, ensuring efficient use of resources across store design, visual execution, fixtures, signage, and in-store marketing materials.
  • Track and deliver store performance insights and consumer experience feedback to key stakeholders, optimizing execution and adjusting strategies to improve traffic, conversion, and overall retail KPIs.
  • Partner with the regional digital and brand marketing teams to ensure all retail environment extends a cohesive, connected brand experience across all consumer touchpoints.
  • Develop and lead a team of retail marketing and in-store experience professionals, fostering strong execution, cross-functional collaboration, and innovation in the brick-and-mortar space, across VM, store design and retail marketing.

What do you need to succeed?
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of progressive experience and 5+ years of managerial experience.
The foundation skills you will need in this position are:
  • Build marketing strategies tied to a business plans (long and short-term)
  • Retail experience required
  • Strong Product Marketing
  • Consumer and Business Analytics
  • Consumer Segmentation and Targeting
  • Strategic and Creative Process Briefing
  • Budgeting, ROI Quantification
  • Internal client partnership-building with product teams
  • Be globally curious in nature
  • Strong written and verbal communication skills, to include creative briefs, presentations (Power Point, Keynote, and verbal), great storytelling
  • Microsoft Office (Outlook, PowerPoint & Excel)

Now WE have a question for YOU.
Are you in?
Hiring Range:
$174,240.00 USD - $217,800.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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