Director Retail Marketing information
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$59.5K - $67.2K
7% of jobs
$67.2K - $74.9K
13% of jobs
$75.6K is the 25th percentile. Wages below this are outliers.
$74.9K - $82.5K
45% of jobs
$87.7K is the 75th percentile. Wages above this are outliers.
$82.5K - $90.2K
13% of jobs
$90.2K - $97.9K
13% of jobs
$97.9K - $105.6K
5% of jobs
$105.6K - $113.3K
0% of jobs
$113.3K - $121K
0% of jobs
$121K - $128.6K
0% of jobs
$128.6K - $136.3K
0% of jobs
$136.3K - $144K
2% of jobs
How much do director retail marketing jobs pay per year?
As of Aug 16, 2026, the average yearly pay for director retail marketing in the United States is $86,005.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $90,000.00 per year, depending on experience, location, and employer.
To thrive as a Director of Retail Marketing, you need expertise in marketing strategy, brand management, and retail operations, typically backed by a bachelor’s or master’s degree in marketing or business. Familiarity with CRM platforms, digital analytics tools, and marketing automation systems is critical for data-driven decision-making. Strong leadership, communication, and creative problem-solving skills help you inspire teams and drive effective campaigns. These skills and qualities are essential for maximizing brand visibility, customer engagement, and revenue growth in a competitive retail environment.
A Director of Retail Marketing works closely with sales and merchandising teams to ensure that marketing campaigns align with sales objectives and merchandising strategies. This collaboration often involves regular meetings to share insights on consumer trends, coordinate promotional calendars, and develop in-store experiences that boost customer engagement. By working together, these teams can optimize product placements, adjust pricing strategies, and measure the effectiveness of marketing initiatives, ultimately driving overall store performance. Open communication and a shared focus on store goals are key to this partnership.
A Director of Retail Marketing is responsible for developing and executing marketing strategies to drive sales and brand awareness within retail environments. They oversee promotional campaigns, analyze market trends, and collaborate with cross-functional teams to optimize the customer experience. This role often involves managing budgets, leading marketing teams, and ensuring that marketing initiatives align with overall business goals. Directors of Retail Marketing play a key role in translating brand objectives into effective in-store and online marketing efforts.
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