Director Restaurant Marketing information
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$47.4K - $60.8K
9% of jobs
$72.2K is the 25th percentile. Wages below this are outliers.
$60.8K - $74.2K
11% of jobs
$74.2K - $87.6K
13% of jobs
The median wage is $98.8K / yr.
$87.6K - $101K
13% of jobs
$101K - $114.5K
12% of jobs
$126.2K is the 75th percentile. Wages above this are outliers.
$114.5K - $127.9K
13% of jobs
$127.9K - $141.3K
9% of jobs
$141.3K - $154.7K
6% of jobs
$154.7K - $168.1K
5% of jobs
$168.1K - $181.5K
3% of jobs
How much do director restaurant marketing jobs pay per year?
As of Sep 7, 2026, the average yearly pay for director restaurant marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.
A Director of Restaurant Marketing is responsible for developing and executing marketing strategies to promote a restaurant or a chain of restaurants. This role involves overseeing advertising, branding, digital marketing, promotional campaigns, and customer engagement initiatives. The director collaborates with other departments to ensure that marketing efforts align with the restaurant's goals and target audience. They analyze market trends, monitor competition, and use data-driven insights to improve sales and brand visibility. Overall, their main goal is to attract new customers and retain existing ones, driving the restaurant's growth.
To thrive as a Director of Restaurant Marketing, you need expertise in strategic marketing, brand management, and data-driven decision-making, usually supported by a bachelor’s degree in marketing or a related field. Familiarity with digital marketing platforms, customer relationship management (CRM) systems, and analytics tools like Google Analytics is essential. Strong leadership, creativity, and excellent communication skills set top performers apart in this role. These skills ensure effective campaign execution, team alignment, and sustained brand growth in a competitive hospitality industry.
Directors of Restaurant Marketing regularly work alongside operations and culinary teams to align marketing strategies with menu development, guest experience, and operational capabilities. This collaboration ensures that promotional campaigns are feasible, reflect the brand’s culinary strengths, and can be executed smoothly at the store level. Frequent cross-departmental meetings, data sharing on customer preferences, and joint planning sessions are common, helping to create cohesive initiatives that increase guest traffic, boost sales, and enhance the overall brand reputation.
More about Director Restaurant Marketing jobs What are the most commonly searched types of Restaurant Marketing jobs?
The most popular types of Restaurant Marketing jobs are:
What states have the most Director Restaurant Marketing jobs?
States with the most job openings for Director Restaurant Marketing jobs include:
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