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Director Of Performance Marketing Jobs (NOW HIRING)

MTM LLC

Director of Performance Marketing

Dallas, TX

The Director of Performance Marketing is a high-impact leadership role responsible for owning and optimizing all performance marketing channels. This individual will take day-to-day ownership of paid ...

Fooji, Inc.

Head of Performance Marketing

Lexington, KY · On-site

... COO, and Director of Revenue Ops, who set the overall strategy and are genuinely invested in ... on performance marketing as the team's capacity allows, and this early context will set you up to ...

Lovevery

Senior Director, Performance Marketing

The Role Lovevery is looking for a Sr. Director of Performance Marketing to lead our paid acquisition strategy across North America, Europe, and APAC. This is a high-impact role: you'll own a multi ...

Lovevery, Inc

The Role Lovevery is looking for a Sr. Director of Performance Marketing to lead our paid acquisition strategy across North America, Europe, and APAC. This is a high-impact role: you'll own a multi ...

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$34K

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$181.5K

How much do director of performance marketing jobs pay per year?

As of Sep 10, 2026, the average yearly pay for director of performance marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What is a director of performance marketing?

A Director of Performance Marketing is a senior marketing professional responsible for developing and executing strategies to drive measurable results across digital channels, such as paid search, social media advertising, and display campaigns. Their main goal is to achieve key performance indicators (KPIs) like customer acquisition, conversion rates, and return on ad spend (ROAS). They lead teams, manage budgets, analyze campaign data, and optimize tactics to maximize efficiency and growth. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital marketing platforms and tools.

How does a director of performance marketing typically collaborate with other departments to drive business growth?

A Director of Performance Marketing frequently works cross-functionally with teams such as creative, product, sales, and analytics to develop and execute data-driven campaigns. Effective collaboration ensures that marketing initiatives are aligned with overall business objectives, messaging is consistent, and resources are used efficiently. Regular meetings and shared performance dashboards help facilitate clear communication and quick adjustments to strategy. This collaborative approach not only maximizes campaign impact but also fosters a culture of continuous improvement and shared success.

What are the key skills and qualifications needed to thrive as a director of performance marketing, and why are they important?

To excel as a Director of Performance Marketing, you need expertise in digital marketing strategy, data analysis, and campaign optimization, often backed by a degree in marketing or a related field. Familiarity with tools like Google Analytics, Facebook Ads Manager, marketing automation platforms, and relevant certifications (e.g., Google Ads, HubSpot) is crucial. Strong leadership, analytical thinking, and effective communication skills distinguish top performers in this role. These competencies enable the director to drive measurable growth, efficiently allocate budgets, and lead high-impact marketing teams.

What is the difference between Director Of Performance Marketing vs Performance Marketing Manager?

AspectDirector Of Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and high-level campaign planningExecutes campaigns, manages daily operations, and optimizes performance
Required SkillsStrategic planning, leadership, data analysis, cross-team collaborationCampaign management, analytics, paid media expertise
ExperienceTypically 8+ years in marketing, leadership experience3-5 years in performance marketing roles
CertificationsGoogle Ads, Analytics, digital marketing certificationsSimilar certifications, focus on campaign platforms

The main difference is that the Director Of Performance Marketing focuses on strategic oversight and leadership, while the Performance Marketing Manager handles day-to-day campaign execution. Both roles require relevant certifications and experience, but the director position involves broader responsibilities and team management.

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Director Of Performance Marketing jobs near you
Infographic showing various Director Of Performance Marketing job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Director of Performance Marketing

Dallas, TX

MTM LLC
Outpatient Health Care • 1 - 5K employees
Learn more about MTM LLCexternal

Full-time

Medical, Dental, Vision, Retirement

Re-posted 27 days ago

Job description

The Director of Performance Marketing is a high-impact leadership role responsible for owning and optimizing all performance marketing channels. This individual will take day-to-day ownership of paid media, lead generation, and channel performance - freeing our Fractional CMO to focus on broader brand strategy and executive priorities. This is not a strategy-only role. We need someone who can build, execute, measure, and iterate. The right candidate combines deep home improvement industry knowledge with hands-on performance marketing expertise and the leadership presence to drive a team.

Key Responsibilities

Channel Ownership & Performance

  • Own all performance marketing channels including paid search, paid social, display, OTT/streaming, direct mail, and third-party lead generation
  • Drive cost-of-marketing (COM) efficiency across all channels, with a target of reducing blended COM to 15% or below
  • Establish channel-level attribution, reporting, and optimization cadence
  • Identify underperforming channels and restructure or eliminate spend accordingly

Lead Generation & Revenue Impact

  • Own the full funnel from lead generation through appointment set, with close collaboration with Sales on conversion metrics
  • Partner with Sales leadership to align lead quality, appointment volume, and revenue outcomes
  • Build and manage lead scoring, routing, and follow-up processes in partnership with CRM and operations teams

Analytics & Reporting

  • Establish real-time visibility into marketing performance across all channels (Salesforce + Acumatica environment)
  • Deliver weekly and monthly performance dashboards to the CMO and President
  • Build and maintain a channel-level P&L view tied to installed revenue

Team & Agency Management

  • Manage internal marketing team members and external agency/vendor relationships
  • Set clear performance expectations, conduct regular reviews, and develop team capabilities
  • Evaluate agency performance and make recommendations on in-house vs. outsourced capabilities

Strategic Planning

  • Partner with the Fractional CMO on annual marketing planning, budget allocation, and brand positioning
  • Contribute to the company's path from $66M to $87M+ in revenue through scalable marketing programs
  • Stay current on home improvement industry trends, competitor activity, and emerging channels

Requirements

  • 5+ years of performance marketing experience, with at least 2 years in the home improvement, home services, or adjacent industry (windows, roofing, HVAC, solar, remodeling, etc.)
  • Proven track record of managing $3M+ in annual paid media spend with measurable ROI outcomes
  • Deep expertise in Google Ads, Meta Ads, and multi-channel attribution
  • Experience with CRM systems (Salesforce preferred) and connecting marketing data to sales outcomes
  • Strong analytical skills - comfortable building and owning performance dashboards
  • Demonstrated ability to manage and develop a marketing team

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Vision insurance

Work Location: In person

Employment Type: FULL_TIME

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