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Director Of Performance Marketing Jobs (NOW HIRING)

Cariloha

Director of Performance Marketing

Sandy, UT · On-site +1

Role Overview The Director of Performance Marketing owns the overall customer acquisition and growth strategy across our family of brands. This leader is responsible for scaling profitable revenue ...

Cariloha

Director of Performance Marketing

Sandy, UT · On-site

Role Overview The Director of Performance Marketing owns the overall customer acquisition and growth strategy across our family of brands. This leader is responsible for scaling profitable revenue ...

Crumbl

Director of Performance Marketing

Provo, UT

We are seeking a highly analytical, strategic, and technically fluent Director of Performance Marketing to serve as the director of our customer acquisition engine. In this critical leadership role ...

Crumbl

Director of Performance Marketing

Provo, UT · On-site

We are seeking a highly analytical, strategic, and technically fluent Director of Performance Marketing to serve as the director of our customer acquisition engine. In this critical leadership role ...

Crumbl

Director of Performance Marketing

Provo, UT · On-site

We are seeking a highly analytical, strategic, and technically fluent Director of Performance Marketing to serve as the director of our customer acquisition engine. In this critical leadership role ...

Pair Team

Director of Performance Marketing

A Novel Intervention for Medicaid Beneficiaries with Complex Needs About the Opportunity As Director of Performance Marketing, you will own Pair Team's direct-to-patient acquisition engine across ...

OnBuy.com

Head of Performance Marketing

Manchester, NH · Hybrid

$130K/yr

About the Role We are hiring a Head of Performance Marketing to own and scale OnBuy's performance marketing engine. This role is accountable for delivering GMV growth at target contribution across a ...

Wing

Head of Performance Marketing

Palo Alto, CA · Hybrid

$264K - $281K/yr

About the Role Wing is looking for a Head of Performance Marketing to join our Marketing & Communications team. This role is hybrid based in Palo Alto, CA . This senior leadership position requires a ...

FIRY

Head of Performance Marketing

San Francisco, CA · Remote

Revenue impact is direct and measurable: improving ROAS, reducing CAC, and increasing D30 retention ... Performance Marketing Expertise: Deep knowledge of paid acquisition channels, campaign optimization ...

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$34K

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$181.5K

How much do director of performance marketing jobs pay per year?

As of Jul 13, 2026, the average yearly pay for director of performance marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What is a Director of Performance Marketing?

A Director of Performance Marketing is a senior marketing professional responsible for developing and executing strategies to drive measurable results across digital channels, such as paid search, social media advertising, and display campaigns. Their main goal is to achieve key performance indicators (KPIs) like customer acquisition, conversion rates, and return on ad spend (ROAS). They lead teams, manage budgets, analyze campaign data, and optimize tactics to maximize efficiency and growth. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital marketing platforms and tools.

What is the difference between Director Of Performance Marketing vs Performance Marketing Manager?

AspectDirector Of Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and high-level campaign planningExecutes campaigns, manages daily operations, and optimizes performance
Required SkillsStrategic planning, leadership, data analysis, cross-team collaborationCampaign management, analytics, paid media expertise
ExperienceTypically 8+ years in marketing, leadership experience3-5 years in performance marketing roles
CertificationsGoogle Ads, Analytics, digital marketing certificationsSimilar certifications, focus on campaign platforms

The main difference is that the Director Of Performance Marketing focuses on strategic oversight and leadership, while the Performance Marketing Manager handles day-to-day campaign execution. Both roles require relevant certifications and experience, but the director position involves broader responsibilities and team management.

What are the key skills and qualifications needed to thrive as a Director of Performance Marketing, and why are they important?

To excel as a Director of Performance Marketing, you need expertise in digital marketing strategy, data analysis, and campaign optimization, often backed by a degree in marketing or a related field. Familiarity with tools like Google Analytics, Facebook Ads Manager, marketing automation platforms, and relevant certifications (e.g., Google Ads, HubSpot) is crucial. Strong leadership, analytical thinking, and effective communication skills distinguish top performers in this role. These competencies enable the director to drive measurable growth, efficiently allocate budgets, and lead high-impact marketing teams.

How does a Director of Performance Marketing typically collaborate with other departments to drive business growth?

A Director of Performance Marketing frequently works cross-functionally with teams such as creative, product, sales, and analytics to develop and execute data-driven campaigns. Effective collaboration ensures that marketing initiatives are aligned with overall business objectives, messaging is consistent, and resources are used efficiently. Regular meetings and shared performance dashboards help facilitate clear communication and quick adjustments to strategy. This collaborative approach not only maximizes campaign impact but also fosters a culture of continuous improvement and shared success.
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Director Of Performance Marketing jobs near you
Infographic showing various Director Of Performance Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.
Director of Performance Marketing

Director of Performance Marketing

Expo Home Improvement

Farmers Branch, TX • On-site

Full-time

Re-posted 8 days ago

Job description

Job Type
Full-time
Description
The Director of Performance Marketing is a high-impact leadership role responsible for owning and optimizing all performance marketing channels at Expo Home Improvement. This individual will take day-to-day ownership of paid media, lead generation, and channel performance - freeing our Fractional CMO to focus on broader brand strategy and executive priorities. This is not a strategy-only role. We need someone who can build, execute, measure, and iterate. The right candidate combines deep home improvement industry knowledge with hands-on performance marketing expertise and the leadership presence to drive a team.
Key Responsibilities
Channel Ownership & Performance
  • Own all performance marketing channels including paid search, paid social, display, OTT/streaming, direct mail, and third-party lead generation
  • Drive cost-of-marketing (COM) efficiency across all channels, with a target of reducing blended COM to 15% or below
  • Establish channel-level attribution, reporting, and optimization cadence
  • Identify underperforming channels and restructure or eliminate spend accordingly

Lead Generation & Revenue Impact
  • Own the full funnel from lead generation through appointment set, with close collaboration with Sales on conversion metrics
  • Partner with Sales leadership to align lead quality, appointment volume, and revenue outcomes
  • Build and manage lead scoring, routing, and follow-up processes in partnership with CRM and operations teams

Analytics & Reporting
  • Establish real-time visibility into marketing performance across all channels (Salesforce + Acumatica environment)
  • Deliver weekly and monthly performance dashboards to the CMO and President
  • Build and maintain a channel-level P&L view tied to installed revenue

Team & Agency Management
  • Manage internal marketing team members and external agency/vendor relationships
  • Set clear performance expectations, conduct regular reviews, and develop team capabilities
  • Evaluate agency performance and make recommendations on in-house vs. outsourced capabilities

Strategic Planning
  • Partner with the Fractional CMO on annual marketing planning, budget allocation, and brand positioning
  • Contribute to the company's path from $66M to $87M+ in revenue through scalable marketing programs
  • Stay current on home improvement industry trends, competitor activity, and emerging channels

About Expo Home Improvement
Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers since 2006. We are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to Work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the communities we serve.
Requirements
  • 5+ years of performance marketing experience, with at least 2 years in the home improvement, home services, or adjacent industry (windows, roofing, HVAC, solar, remodeling, etc.)
  • Proven track record of managing $3M+ in annual paid media spend with measurable ROI outcomes
  • Deep expertise in Google Ads, Meta Ads, and multi-channel attribution
  • Experience with CRM systems (Salesforce preferred) and connecting marketing data to sales outcomes
  • Strong analytical skills - comfortable building and owning performance dashboards
  • Demonstrated ability to manage and develop a marketing team

Preferred:
  • Experience in a high-volume, in-home sales model (demos, appointments, closers)
  • Familiarity with Acumatica or similar ERP/job management systems
  • Experience working alongside or managing relationships with a fractional CMO or senior marketing leader
  • Background in direct response marketing including direct mail and broadcast

Working Conditions
  • Primarily based at our corporate headquarters, with occasional local travel
  • Office setting with frequent coordination across departments and vendors. Must be able to manage multiple priorities in a fast-paced environment, often with tight deadlines.
  • Work is performed in a professional office settings require extensive use of computers, data platforms, and communication tools.
  • The role involves sitting, typing, and viewing a computer screen for extended periods.
  • Requires strong attention to detail and the ability to analyze large amounts of performance, revenue, and lead-generation data to drive business decisions and marketing optimization.
  • May require occasional evenings or weekends as business needs.

Equal Opportunity Employer
Expo Home Improvement provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, national origin, age, disability status, or any other characteristic protected by law.
Americans with Disabilities Act (ADA)
Expo Home Improvement complies with the ADA and will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations.

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