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Director Of Performance Marketing Jobs (NOW HIRING)

Hearth

Principal of Performance Marketing

New York, NY · On-site

$200K - $250K/yr

You think "performance marketing" means boosting posts on Instagram * You measure success through ... This isn't speculative brand spending - it's direct-response acquisition with real targets and real ...

Feeld

Performance Marketing Lead

New York, NY · Remote

You will be responsible for helping scale Feeld's performance marketing engine with the support of the Director of Performance Marketing across paid acquisition, ASO, creative testing, and external ...

Mondo

VP / Director of Marketing

Woodland Hills, CA · Remote

$180K - $200K/yr

Apply now: VP/Director of Marketing , location is Fully Remote (MT/PT Preferred) . The start date ... Permanent Compensation Range: $180,000 - $200,000 base salary performance bonus Benefits: Eligible ...

Mondo

Director, Performance Marketing

Manhattan, NY · Remote

$55 - $65/hr

Oversee the development of all digital creative briefs, ensuring strategic alignment with campaign ... Oversee Marketing Mix Modeling (MMM) reporting and performance analysis to evaluate media ...

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How much do director of performance marketing jobs pay per year?

As of Aug 21, 2026, the average yearly pay for director of performance marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What is a director of performance marketing?

A Director of Performance Marketing is a senior marketing professional responsible for developing and executing strategies to drive measurable results across digital channels, such as paid search, social media advertising, and display campaigns. Their main goal is to achieve key performance indicators (KPIs) like customer acquisition, conversion rates, and return on ad spend (ROAS). They lead teams, manage budgets, analyze campaign data, and optimize tactics to maximize efficiency and growth. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital marketing platforms and tools.

How does a director of performance marketing typically collaborate with other departments to drive business growth?

A Director of Performance Marketing frequently works cross-functionally with teams such as creative, product, sales, and analytics to develop and execute data-driven campaigns. Effective collaboration ensures that marketing initiatives are aligned with overall business objectives, messaging is consistent, and resources are used efficiently. Regular meetings and shared performance dashboards help facilitate clear communication and quick adjustments to strategy. This collaborative approach not only maximizes campaign impact but also fosters a culture of continuous improvement and shared success.

What are the key skills and qualifications needed to thrive as a director of performance marketing, and why are they important?

To excel as a Director of Performance Marketing, you need expertise in digital marketing strategy, data analysis, and campaign optimization, often backed by a degree in marketing or a related field. Familiarity with tools like Google Analytics, Facebook Ads Manager, marketing automation platforms, and relevant certifications (e.g., Google Ads, HubSpot) is crucial. Strong leadership, analytical thinking, and effective communication skills distinguish top performers in this role. These competencies enable the director to drive measurable growth, efficiently allocate budgets, and lead high-impact marketing teams.

What is the difference between Director Of Performance Marketing vs Performance Marketing Manager?

AspectDirector Of Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and high-level campaign planningExecutes campaigns, manages daily operations, and optimizes performance
Required SkillsStrategic planning, leadership, data analysis, cross-team collaborationCampaign management, analytics, paid media expertise
ExperienceTypically 8+ years in marketing, leadership experience3-5 years in performance marketing roles
CertificationsGoogle Ads, Analytics, digital marketing certificationsSimilar certifications, focus on campaign platforms

The main difference is that the Director Of Performance Marketing focuses on strategic oversight and leadership, while the Performance Marketing Manager handles day-to-day campaign execution. Both roles require relevant certifications and experience, but the director position involves broader responsibilities and team management.

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Director Of Performance Marketing jobs near you
Infographic showing various Director Of Performance Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 88% Full Time, 9% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Senior Director, Performance Marketing

CSC Generation

Cottonwood Heights, UT • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 16 days ago

Job description

Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection.
Reports to: Senior Vice President, Marketing
Location: Salt Lake City, Utah (Hybrid - 3x/week in-office)
About the Role:
Backcountry is looking for a senior marketing leader to own Paid Media across the full brand family - backcountry.com, competitivecyclist.com, steepandcheap.com, and biketiresdirect.com. As Senior Director of Performance Marketing, you will set the paid acquisition strategy, run a high-performing internal team and agency bench, and partner closely with Creative, Merchandising, and eCommerce to ensure every dollar spent is backed by the right assortment, message, and site experience.
Within your first six months, you will have audited current channel performance, reset budget allocation against incrementality and LTV targets, and built repeatable playbooks for launches, promotions, and seasonal peaks. You will have direct executive access, so decisions move fast and accountability is clear.
This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.
What You'll Do:
Performance Marketing Strategy
  • Drive customer acquisition by owning the paid media strategy and roadmap across all four Backcountry banners - paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels.
  • Set channel and budget allocation based on incrementality, LTV, and blended CAC targets.
  • Translate company revenue and margin targets into a clear, prioritized paid media plan.
Execution and Team Leadership
  • Manage a team of 3 plus supporting agencies, setting standards for testing velocity, reporting rigor, and channel expertise.
  • Stay hands-on enough to review campaigns, audit account structure, and catch underperformance directly - this is not a fully delegated role.
  • Hold agency partners accountable to performance benchmarks, media efficiency, and clear scopes of work.
  • Own new channel expansion with hands-on execution of campaigns in new channels.
  • Build repeatable playbooks for launches, promotions, and seasonal peaks across the brand portfolio.
  • Run a continuous A/B and multivariate testing program across creative, landing pages, and audience targeting, turning results into scaled learnings.
  • Track competitor activity and market trends across the outdoor and active lifestyle space to spot new channels, formats, and positioning opportunities.
  • Leverage AI and automation tools to improve decisions, increase output, and maximize time spent on high-value tasks.
Cross-Functional Influence
  • Partner with Creative to ensure ad concepts and assets are built for performance from the start, not retrofitted after the fact.
  • Partner with Merchandising to align paid spend with inventory, margin, and assortment priorities.
  • Partner with eCommerce, Product, and Web Development to ensure landing pages, site experience, and conversion funnels support paid traffic quality.
  • Bring enough credibility and command of the numbers to influence functional leaders who do not report to you.
Executive Reporting and Accountability
  • Report directly to executive leadership on channel performance, budget efficiency, and growth opportunities.
  • Translate performance data into clear commercial recommendations - not just channel-level metrics.
  • Flag risks and opportunities early and bring solutions, not just problems.

Required Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus.
  • 8+ years of experience in performance marketing or paid media, including 3+ years managing a team and agency relationships.
  • Proven ownership of a paid media budget spanning multiple channels (search, social, shopping/feed, display) with clear evidence of driving efficient growth.
  • Track record of working across multiple brands or business units simultaneously.
  • Strong command of performance marketing economics: CAC, LTV, incrementality, marginal ROAS, and blended efficiency.
  • Demonstrated ability to influence Creative, Merchandising, and eCommerce partners without direct authority over their teams.
  • Comfort operating at both the strategic and hands-on level - able to set the plan and personally dig into an account when needed.
  • Strong executive presence and communication skills, with experience reporting directly to senior leadership.
  • Demonstrated experience using AI tools and workflows to improve campaign performance, reporting, creative production, or team efficiency.
  • Hands-on proficiency with major ad platforms (Google Ads, Meta Ads Manager) and analytics/reporting tools (Google Analytics, Tableau, or Looker Studio).

Preferred Qualifications:
  • Experience in outdoor, sporting goods, cycling, or active lifestyle ecommerce.
  • Experience with multi-brand or multi-site paid media management (shared team supporting several storefronts).

Why Join:
The people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work.
  • Executive Access: Work directly with C-suite leadership - decisions move fast, your voice carries weight, and results are visible at the highest level.
  • Leadership Opportunity: Build and scale a paid media function across four distinct brands, developing your team and agency bench while shaping how Backcountry acquires customers.
  • Portfolio-Level Strategy: Own the paid media roadmap across backcountry.com, competitivecyclist.com, steepandcheap.com, and biketiresdirect.com - defining channel mix, budget allocation, and growth priorities at scale.
  • Competitive Benefits (US): Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.
  • Competitive Benefits (Canada): Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.

Interview Process:
  1. Recruiter Screen - A 45-minute conversation with our recruiting team to align on the role, your background, and what you are looking for.
  2. Hiring Manager Interview - Conversation focused on your paid media leadership experience, strategic thinking, and approach to cross-functional influence.
  3. Executive Interview - Discussion with senior leadership on vision, culture alignment, and how you would shape the paid media function across the brand portfolio.
  4. In-Person Interview - We'd like to meet you at our Salt Lake City office. Details and logistics will be arranged with your recruiter.
  5. Reference Checks - Conducted in parallel with the final stages where possible.
  6. Offer - We move quickly for the right candidate.

Interview process is subject to change. Any updates will be communicated promptly and clearly.
CSC Generation is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
The CSC Generation family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact [email protected].
It is unlawful in Massachusetts to require or administer a lie-detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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About CSC Generation

Sourced by ZipRecruiter

CSC Generation is a multi-brand technology platform based in Merrillville, IN, United States. The organization operates in the retail sector and utilizes technology to save retail companies from going into bankruptcy, while also offering consumers the ability to lease their purchases. Founded by serial entrepreneur, Justin Yoshimura, CSC Generation has leveraged its proprietary technology and customer database to quickly revitalize distressed retail brands. The company's mission revolves around the concepts of reinvention and innovation as it aims to redefine traditional retail and direct-to-consumer models in today's digital age. Notably, the company has, to date, acquired several brands such as DirectBuy, Killion, and most notably, Z Gallerie, growing fast within the e-commerce sector.

Company size

501 - 1,000 Employees

Headquarters location

Merrillville, IN, US

Year founded

2016

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