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Head Of Performance Marketing Jobs (NOW HIRING)

Per-Scent

Head of Performance Marketing

Manchester, NH · On-site

$120.48 - $174.03/hr

We are expanding and are looking for a Head of Performance Marketing to join the team and be part of a growing and vibrant brand. Why you'll love working here * Enjoy work‑life balance with our ...

LPT Realty

NY · On-site

$90 - $120/hr

As Head of Performance Marketing at LPT Realty, you will take full ownership of the demand engine that powers our residential real estate growth -- one of the fastest‑scaling brokerages in the ...

Ahrefs Pte. Ltd.

$120 - $180/hr

We are Ahrefs, a bootstrapped company that builds SEO and marketing tools used by hundreds of ... You'll report directly to the Head of Letaido, so the distance between your idea and a decision is ...

Quince

Head of Performance

Palo Alto, CA · Hybrid

As a Head of Performance, you will serve as the dedicated financial thought partner to our Growth ... You will be in charge of ensuring the marketing team is best positioned to drive performance on a ...

Quince

Head of Performance

Palo Alto, CA · On-site

$230K - $258K/yr

As a Head of Performance, you will serve as the dedicated financial thought partner to our Growth ... You will be in charge of ensuring the marketing team is best positioned to drive performance on a ...

HEY HOLY | B Corp

$90 - $120/hr

This is a key management position focused on scaling our core performance marketing channels (especially Meta, Google & further channels) and unlocking the next stage of profitable growth. You will ...

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Head Of Performance Marketing information

See salary details

$34K

$104.4K

$181.5K

How much do head of performance marketing jobs pay per year?

As of Aug 21, 2026, the average yearly pay for head of performance marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a head of performance marketing do?

A Head of Performance Marketing is responsible for planning, executing, and optimizing digital marketing campaigns focused on achieving measurable results, such as lead generation, sales, or user acquisition. They oversee channels like paid search, social media advertising, display, and affiliate marketing, ensuring that campaigns deliver a strong return on investment. This role typically involves managing a team, analyzing campaign data, developing strategies to improve performance, and collaborating with other departments to align marketing efforts with business goals.

What are the key skills and qualifications needed to thrive as a head of performance marketing, and why are they important?

To thrive as a Head of Performance Marketing, you need deep expertise in digital marketing strategies, data analysis, and campaign optimization, usually backed by a degree in marketing or business. Familiarity with platforms such as Google Ads, Facebook Ads Manager, analytics tools like Google Analytics, and relevant certifications (e.g., Google Ads or Facebook Blueprint) are highly valued. Strong leadership, strategic thinking, and excellent communication skills set top performers apart in this role. These competencies are critical for driving effective campaigns, maximizing ROI, and leading teams to achieve ambitious business growth targets.

How does the head of performance marketing typically collaborate with other departments to drive business growth?

The Head of Performance Marketing works closely with cross-functional teams such as product, sales, data analytics, and creative departments. This collaboration ensures that marketing campaigns are aligned with business objectives, product launches, and customer insights. Regular strategy meetings, data sharing, and joint planning sessions are common practices to optimize campaign performance and integrate feedback from various teams. This role often acts as a bridge, translating business goals into actionable marketing tactics for the team.

What is the difference between Head Of Performance Marketing vs Performance Marketing Manager?

AspectHead Of Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and cross-channel performance optimizationExecutes campaigns, manages daily operations, and reports on performance metrics
Experience & SkillsSenior-level experience, strategic planning, leadership skills, advanced analyticsMid-level experience, campaign management, data analysis, platform expertise
Work EnvironmentLeadership role, collaborates with executive teams, oversees multiple teamsOperational role, works closely with marketing teams and vendors

While both roles focus on performance marketing, the Head Of Performance Marketing leads strategy and teams, whereas the Performance Marketing Manager handles campaign execution and daily management. The former is a senior leadership position, and the latter is more execution-focused.

More about Head Of Performance Marketing jobs

What cities are hiring for Head Of Performance Marketing jobs?

Cities with the most Head Of Performance Marketing job openings:

What are the most commonly searched types of Of Performance Marketing jobs?

The most popular types of Of Performance Marketing jobs are:

What states have the most Head Of Performance Marketing jobs?

States with the most job openings for Head Of Performance Marketing jobs include:

Head Of Performance Marketing jobs near you
Infographic showing various Head Of Performance Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 88% Full Time, 9% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Head of Performance Marketing

Per-Scent

Manchester, NH • On-site

$120.48 - $174.03/hr

Other

Posted 15 days ago

Job description

A bit about us

Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www.thefragranceshop.co.uk. We are expanding and are looking for a Head of Performance Marketing to join the team and be part of a growing and vibrant brand.

Why you'll love working here
  • Enjoy work‑life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours.
  • Vibrant state‑of‑the‑art office, conveniently located in Trafford Park with great transport links and free onsite parking
  • No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time
  • Generous staff discounts on a wide range of fabulous fragrances
  • Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space
Job Role

The Head of Performance Marketing is a commercially driven leader responsible for delivering customer acquisition, digital growth, and profit improvement across all paid and organic digital channels. This senior role owns the performance marketing strategy, media planning, and channel mix optimisation – with a relentless focus on profitability, forecasting accuracy, and new customer growth. Working closely with analytics and brand teams, the Head of Performance Marketing will develop data‑led, full‑funnel marketing strategies to engage the right audiences, drive ROI, and attribute both online and offline outcomes, including retail footfall.

KEY RESPONSIBILITIES
  • Own the end‑to‑end performance marketing strategy, including paid search, paid social, affiliates, programmatic, display, YouTube, and SEO, ensuring optimal channel mix and investment.
  • Deliver customer acquisition and revenue targets with clear ROI/ROAS and CPA benchmarks across all digital channels.
  • Forecast traffic, spend, revenue, and contribution margin to support financial planning and strategic trade decisions.
  • Increase marketing profitability by continuously optimising campaigns, media buying, and targeting strategies using A/B testing, econometrics, and data modelling.
  • Lead upper‑funnel strategies (awareness and consideration) to fuel the customer pipeline and align with brand and CRM initiatives.
  • Deeply understand the digital customer: segment behaviours, needs, value, and lifetime potential to inform media targeting and creative strategies.
  • Work in partnership with the analytics and data science teams to improve multi‑touch attribution, footfall measurement, and performance insights across all channels (including retail).
  • Collaborate with brand, CRM, eCommerce, and merchandising teams to ensure integrated messaging and timing across all campaigns.
  • Drive innovation in media strategy through test‑and‑learn programs, new channel exploration, and automation.
  • Manage external media, SEO, and affiliate agencies to high performance standards, including negotiating contracts and holding them accountable for KPIs.
  • Lead, coach, and develop an in‑house team of digital channel specialists, building a culture of performance, insight, and continuous improvement.
  • Keep abreast of platform changes, audience behaviours, competitor activity, and retail media trends to stay ahead of the curve.
KEY SKILLS & COMPETENCIES
  • Proven experience in leading commercially driven performance marketing functions, ideally in retail, with ownership of £10m+ media budgets.
  • Exceptional understanding of acquisition metrics, media mix modelling, and digital customer behaviour.
  • Strong forecasting, budgeting, and profit accountability — focused on improving channel contribution and efficiency.
  • Mastery of paid media platforms (Google Ads, Meta, TikTok, YouTube, programmatic DSPs), SEO, and affiliate networks.
  • Deep experience in attribution modelling, GA4, Looker Studio, and partnering with analytics teams to drive data‑led decisions.
  • Strong grasp of upper‑funnel media and its role in building long‑term growth and customer pipelines.
  • Experience with footfall attribution models and bridging digital activity to offline retail impact.
  • Excellent leadership and stakeholder management skills, with a track record of developing teams and agency partnerships.
  • Highly commercial, analytical, and results‑focused, with a bias for action and experimentation.
  • Retail, beauty, or omnichannel marketing experience is highly advantageous.
KEY OBJECTIVES & DELIVERABLES Key Objectives
  • Drive profitable new customer growth across all digital channels.
  • Improve ROI and marketing effectiveness through forecasting and optimisation.
  • Deliver channel‑level profitability and growth while aligning with wider commercial targets.
  • Attribute and influence both online and offline (retail) outcomes through data and insight.
  • Build and lead a high‑performing, insights‑driven marketing team.
Deliverables
  • Monthly performance dashboards, with ROI/ROAS, new customer volumes, and margin impact.
  • Forecasts for traffic, revenue, CAC, and marketing contribution to total sales (online & in‑store).
  • Media plans and channel strategies with clear KPIs and testing roadmaps.
  • Attribution and footfall impact reporting developed in partnership with analytics.
  • Quarterly team development and capability plans.
  • Agency scorecards and optimisation reports.
Where will I be based?

Fragrance Quarters, Trafford Park, Manchester.

How to apply

Simply upload your CV via our careers page.

Join us now and help shape the future of fragrance retail!

The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone. If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.

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