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Head Of Performance Marketing Jobs (NOW HIRING)

Ahrefs Pte. Ltd.

We are Ahrefs, a bootstrapped company that builds SEO and marketing tools used by hundreds of ... You'll report directly to the Head of Letaido, so the distance between your idea and a decision is ...

Quince

Head of Performance

Palo Alto, CA · Hybrid

As a Head of Performance, you will serve as the dedicated financial thought partner to our Growth ... You will be in charge of ensuring the marketing team is best positioned to drive performance on a ...

Quince

Head of Performance

Palo Alto, CA · On-site

$230K - $258K/yr

As a Head of Performance, you will serve as the dedicated financial thought partner to our Growth ... You will be in charge of ensuring the marketing team is best positioned to drive performance on a ...

MTM LLC

Director of Performance Marketing

Dallas, TX · On-site

The Director of Performance Marketing is a high-impact leadership role responsible for owning and optimizing all performance marketing channels. This individual will take day-to-day ownership of paid ...

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Head Of Performance Marketing information

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$34K

$104.4K

$181.5K

How much do head of performance marketing jobs pay per year?

As of Sep 10, 2026, the average yearly pay for head of performance marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a head of performance marketing do?

A Head of Performance Marketing is responsible for planning, executing, and optimizing digital marketing campaigns focused on achieving measurable results, such as lead generation, sales, or user acquisition. They oversee channels like paid search, social media advertising, display, and affiliate marketing, ensuring that campaigns deliver a strong return on investment. This role typically involves managing a team, analyzing campaign data, developing strategies to improve performance, and collaborating with other departments to align marketing efforts with business goals.

What are the key skills and qualifications needed to thrive as a head of performance marketing, and why are they important?

To thrive as a Head of Performance Marketing, you need deep expertise in digital marketing strategies, data analysis, and campaign optimization, usually backed by a degree in marketing or business. Familiarity with platforms such as Google Ads, Facebook Ads Manager, analytics tools like Google Analytics, and relevant certifications (e.g., Google Ads or Facebook Blueprint) are highly valued. Strong leadership, strategic thinking, and excellent communication skills set top performers apart in this role. These competencies are critical for driving effective campaigns, maximizing ROI, and leading teams to achieve ambitious business growth targets.

How does the head of performance marketing typically collaborate with other departments to drive business growth?

The Head of Performance Marketing works closely with cross-functional teams such as product, sales, data analytics, and creative departments. This collaboration ensures that marketing campaigns are aligned with business objectives, product launches, and customer insights. Regular strategy meetings, data sharing, and joint planning sessions are common practices to optimize campaign performance and integrate feedback from various teams. This role often acts as a bridge, translating business goals into actionable marketing tactics for the team.

What is the difference between Head Of Performance Marketing vs Performance Marketing Manager?

AspectHead Of Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and cross-channel performance optimizationExecutes campaigns, manages daily operations, and reports on performance metrics
Experience & SkillsSenior-level experience, strategic planning, leadership skills, advanced analyticsMid-level experience, campaign management, data analysis, platform expertise
Work EnvironmentLeadership role, collaborates with executive teams, oversees multiple teamsOperational role, works closely with marketing teams and vendors

While both roles focus on performance marketing, the Head Of Performance Marketing leads strategy and teams, whereas the Performance Marketing Manager handles campaign execution and daily management. The former is a senior leadership position, and the latter is more execution-focused.

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Head Of Performance Marketing jobs near you
Infographic showing various Head Of Performance Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Head of Performance Marketing

Alpharetta, GA • Remote

My Amazon Guy
Marketing • 201 - 500 employees
Learn more about My Amazon Guyexternal

$80K - $100K/yr

Full-time

Re-posted 20 hours ago

Job description

This is a remote position.

The Head of Performance Marketing will lead and optimize our performance marketing initiatives driving measurable results and business growth. This role demands expertise in B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The Head of Performance Marketing will be responsible for developing and executing data-driven strategies that enhance customer acquisition, engagement, and retention.

You will lead campaign planning, creative strategy development, and optimization processes, ensuring that performance marketing initiatives align with company goals and deliver a strong return on investment. Strong analytical skills, creative problem-solving abilities, and a passion for performance marketing are essential to thrive in this role.

Key Responsibilities
  • Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
  • Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
  • Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
  • Manage and mentor a team of media buyers, creative specialists, and CRO experts.
  • Foster a culture of collaboration, innovation, and performance excellence within the team.
  • Oversee recruitment, training, and professional development of team members.
  • Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
  • Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
  • Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
  • Develop and test hypotheses for ongoing CRO improvements.
  • Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
  • SOP creation.
  • Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
  • Maintain active certifications on Meta and TikTok platforms.
  • Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.


Requirements
  • 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
  • 3+ years hands-on with Meta & TikTok Ads.
  • Expertise in email marketing and multi-channel campaign integration.
  • Skilled in CRO & A/B testing to boost conversions and landing page performance.
  • Strong creative eye and copywriting ability for consumer engagement.
  • Active Meta & TikTok Ad Certifications.
  • Proven leader with experience managing cross-functional teams.
  • Track record of building scalable workflows for creative and performance marketing.
  • Data-driven mindset with sharp analytical and optimization skills.
  • Excellent communicator, highly organized, and results-focused.

Technical Requirements
  • A computer with dual monitor setup is required
  • Computer with at least 8GB of RAM
  • Must have at least 25 MBPS internet speed
  • Camera with at least 1080p resolution

Benefits
  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent work-from-home setup
  • Unlimited FREE access to MAG School courses and SOP Library
  • Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  • Opportunities for professional development and career advancement